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~subject:"Dienstleistungsmarketing"
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Dienstleistungsmarketing
Customer integration
3,915
Kundenintegration
3,893
Beziehungsmarketing
1,431
Relationship marketing
1,429
Betriebliche Wertschöpfung
995
Value creation
995
Innovationsmanagement
943
Innovation management
938
Consumer behaviour
904
Konsumentenverhalten
904
Social Web
843
Social web
843
Innovation
783
Produktentwicklung
604
New product development
580
Brand management
353
Markenführung
353
Internet marketing
346
Online-Marketing
346
Dienstleistungsqualität
335
Service quality
335
Value co-creation
313
Kundenwert
309
Customer value
307
Customer satisfaction
306
Kundenzufriedenheit
306
Service-Dominant Logic
306
Service-dominant logic
306
Lieferantenmanagement
267
Supplier relationship management
267
Co-creation
258
Dienstleistung
201
Brand image
190
Markenimage
190
Deutschland
184
Germany
181
Services
179
Viral marketing
177
Virales Marketing
177
value co-creation
174
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Online availability
All
Undetermined
46
Free
7
Type of publication
All
Article
78
Book / Working Paper
23
Type of publication (narrower categories)
All
Article in journal
63
Aufsatz in Zeitschrift
63
Aufsatz im Buch
16
Book section
16
Hochschulschrift
7
Thesis
6
Collection of articles of several authors
5
Sammelwerk
5
Case study
4
Fallstudie
4
Graue Literatur
4
Non-commercial literature
4
Arbeitspapier
3
Working Paper
3
Konferenzschrift
2
Aufsatzsammlung
1
Conference paper
1
Conference proceedings
1
Handbook
1
Handbuch
1
Konferenzbeitrag
1
Lehrbuch
1
Textbook
1
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Language
All
English
82
German
21
Author
All
Grönroos, Christian
4
Vargo, Stephen L.
4
Akaka, Melissa Archpru
3
Jaakkola, Elina
3
Aarikka-Stenroos, Leena
2
Baglieri, Enzo
2
Barrutia, José M.
2
Büttgen, Marion
2
Echebarria, Carmen
2
Furrer, Olivier
2
Helkkula, Anu
2
Hughes, Tim
2
Kleinaltenkamp, Michael
2
Lemon, Katherine N.
2
Mittal, Vikas
2
Paredes, Mario R.
2
Pick, Doreén
2
Straus, Lennart
2
Sundbo, Jon
2
Sørensen, Flemming
2
Yi, Youjae
2
Aali, Samad
1
Albinsson, Pia A.
1
Alexander Joseph Ibnu Wibowo
1
Alford, John
1
Amelia, Novi
1
Ang, Chinhui
1
Ardianto, Eka
1
Athanasula-Reppa, Anastasia
1
Auruskeviciene, Vilte
1
Bach, Thomas
1
Bacile, Todd J.
1
Baek, Wooyeul
1
Baker, Bradley J.
1
Balaraman, Pravin
1
Barrios, Andrés
1
Bateman, Nicola
1
Beatty, Sharon E.
1
Behnam, Mohsen
1
Bowden, Jana
1
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Institution
All
Springer Fachmedien Wiesbaden
2
Panepistēmio Kypru / Department of Economics
1
Workshop Dienstleistungsmarketing <19., 2016, Stuttgart-Hohenheim>
1
Published in...
All
The journal of services marketing
9
Journal of business research : JBR
5
Journal of service management
5
Fokus Dienstleistungsmarketing
4
Kundenintegration : Forum Dienstleistungsmanagement
4
Public management review
3
SpringerLink / Bücher
3
The service industries journal
3
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
International journal of contemporary hospitality management
2
Journal of service theory and practice : JSTP
2
Meddelanden från Svenska Handelshögskolan
2
Research
2
Tourism management : research, policies, practice
2
Advances in services marketing
1
Aktuelle Forschungsfragen im Dienstleistungsmarketing : [Workshop Dienstleistungsmarketing 2008]
1
Baltic journal of management : BJM
1
Beiträge zum Innovationsmarketing
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Edward Elgar E-Book Archive
1
Electronic commerce research
1
Elgar original reference
1
European journal of marketing
1
European journal of marketing : EJM
1
European management journal
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Grundsatzfragen und Herausforderungen des Dienstleistungsmarketing
1
Information systems and e-business management : ISeB
1
Innovations in services marketing and management : strategies for emerging economies
1
International business and economics research journal
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of event and festival management
1
International journal of quality and service sciences
1
International journal of retail & distribution management
1
International journal of services and operations management
1
Inventi impact: service sector
1
Journal of Service Management
1
Journal of Service Management: Volume 26, Issue 2
1
Journal of business venturing
1
Journal of business-to-business marketing
1
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ECONIS (ZBW)
101
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1
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101
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1
The effects of innovation types and customer participation on organizational performance in complex services
Samuelsson, Peter
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 27-55
Persistent link: https://www.econbiz.de/10014448617
Saved in:
2
Enhancing education service outcomes through value co-creation
Survilaite, Eimante
;
Auruskeviciene, Vilte
;
Židonis, …
- In:
Baltic journal of management : BJM
19
(
2024
)
1
,
pp. 103-122
Persistent link: https://www.econbiz.de/10014490092
Saved in:
3
Interactive mechanisms to improve service innovation among sports clubs : a consumer perspective
Behnam, Mohsen
;
Sato, Mikihiro
;
Baker, Bradley J.
; …
- In:
Journal of sport management : the official journal of …
38
(
2024
)
1
,
pp. 26-39
Persistent link: https://www.econbiz.de/10014634935
Saved in:
4
From service to social innovation with a service-dominant logic approach
Barrios, Andrés
;
Camacho, Sonia
;
Estrada-Mejia, Catalina
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 201-215
Persistent link: https://www.econbiz.de/10013542925
Saved in:
5
Well-being co-creation in service ecosystems : a systematic literature review
Landry, Mikèle
;
Furrer, Olivier
- In:
The journal of services marketing
37
(
2023
)
7
,
pp. 862-882
Persistent link: https://www.econbiz.de/10014333403
Saved in:
6
The evolution of B2B strategies in the rise of value co-creation and service management
Chowdhury, Naushaba
;
Balaraman, Pravin
;
Liu, Jonathan
- In:
Journal of strategy and management
16
(
2023
)
4
,
pp. 708-732
Persistent link: https://www.econbiz.de/10014433014
Saved in:
7
Institutions and technology in the value co-creation process of restaurant consumers : a service-dominant logic perspective
Scarlett, Gabriella
;
Reksoprawiro, Ricky
;
Amelia, Novi
; …
- In:
The TQM journal : the international review of …
34
(
2022
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10013338036
Saved in:
8
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
9
Types of consumer operant resources and co-creation in dialogical service relationships
Tarı Kasnakoğlu, Berna
;
Kalender, Yunus
;
Gökkaya, Hatice
- In:
Service science
14
(
2022
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10013373237
Saved in:
10
Exploring customer engagement value from relationship benefits
Tourchian, Alireza
;
Aali, Samad
;
Sanoubar, Naser
; …
- In:
International journal of Islamic and Middle Eastern …
15
(
2022
)
5
,
pp. 986-1005
Persistent link: https://www.econbiz.de/10013375385
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