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~subject:"Dienstleistungsqualität"
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Search: subject:"Brand Awareness"
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Dienstleistungsqualität
Brand awareness
247
Consumer behaviour
221
Brand image
210
Brand management
203
Markenimage
191
Konsumentenverhalten
186
Markenführung
186
brand awareness
133
Brand
113
Markenartikel
110
Relationship marketing
76
Beziehungsmarketing
74
Brand loyalty
48
Brand Awareness
40
Brand equity
39
Social Web
37
Social web
37
brand image
37
brand loyalty
36
Brands
29
Internet marketing
28
Online-Marketing
28
Customer satisfaction
27
Advertising effects
26
Werbewirkung
26
perceived quality
26
Marketing management
25
purchase intention
25
Advertising
24
brand equity
24
Marketingmanagement
23
Kundenzufriedenheit
21
brand association
17
Sponsorship
16
Brand Equity
14
Perceived quality
14
Brand Image
13
Brand Loyalty
12
Markentreue
12
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8
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3
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12
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12
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English
12
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Ahn, Jiseon
1
Allaberganov, Azizbek
1
Bala, Pradip Kumar
1
Bourdeau, Brian L.
1
Buyle, Sven
1
Chakraborty, Shibashish
1
Chang, Kuei-Feng
1
Chen, Chen-Ju
1
Chen, Ching-Chin
1
Costa-Lopes, Rui
1
Dasgupta, Shilpee A.
1
Djamereng, Asdar
1
Hanafi, Muh. Alam Nasyrah
1
Harlie, M.
1
Ho, Li-pang
1
Huang, Ping-Lung
1
Kamase, Jeni
1
Kapoor, Deepa
1
Kaufmann, Hans Rüdiger
1
Koech, Alex Kipkorir
1
Lee, Bruce C. Y.
1
Li, Wei-Chin
1
Loureiro, Sandra Maria Correia
1
Macário, Rosário
1
Martin, David S.
1
Mohammed, Iddrisu
1
Periyadi
1
Permana, Yudi
1
Preko, Alexander Diani Kofi
1
Ray, Arghya
1
Serang, Serling
1
Sethi, Ruhi
1
Stephan, John
1
Wu, Shwu-ing
1
Zulfikar, Rizka
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Asia Pacific journal of marketing and logistics
1
Business and Economic Research : BER
1
Cogent business & management
1
International journal of business
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of innovation and technology management
1
International journal of management innovation systems : IJMIS
1
Journal of Islamic marketing
1
Journal of air transport management
1
Journal of business research : JBR
1
Journal of retailing and consumer services
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Total quality management & business excellence
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1
The role of brand loyalty & image development integrated with
brand
awareness
, service quality, product strategy & price strategy : an persfective Asia
Harlie, M.
;
Periyadi
;
Zulfikar, Rizka
;
Permana, Yudi
- In:
International journal of management innovation systems …
6
(
2021
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012647926
Saved in:
2
Customer loyalty in online hotel booking platforms
Li, Wei-Chin
;
Chang, Kuei-Feng
;
Chen, Chen-Ju
- In:
International journal of business
28
(
2023
)
3
,
pp. 147-165
Persistent link: https://www.econbiz.de/10014340612
Saved in:
3
Charting the path between communication strategies and overseas purchasing service performance in the e-commerce context
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 997-1010
Persistent link: https://www.econbiz.de/10014285927
Saved in:
4
Airline
brand
awareness
and perceived quality effect on the attitudes towards frequent-flyer programs and airline brand choice : moderating effect of frequent-flyer programs
Koech, Alex Kipkorir
;
Buyle, Sven
;
Macário, Rosário
- In:
Journal of air transport management
107
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014322921
Saved in:
5
Antecedents of brand equity on halal tourism destination
Preko, Alexander Diani Kofi
;
Mohammed, Iddrisu
; …
- In:
Journal of Islamic marketing
13
(
2022
)
8
,
pp. 1685-1702
Persistent link: https://www.econbiz.de/10013279029
Saved in:
6
The effect of
brand
awareness
and quality perception of customer satisfaction through purchasing decisions Honda and Yamaha Motors : case study of Maros Muslim University students
Hanafi, Muh. Alam Nasyrah
;
Kamase, Jeni
;
Djamereng, Asdar
; …
- In:
Business and Economic Research : BER
9
(
2019
)
4
,
pp. 210-230
Persistent link: https://www.econbiz.de/10012221148
Saved in:
7
Influencer review effect on customer purchase intention : an extension of TAM
Sethi, Ruhi
;
Kapoor, Deepa
- In:
International journal of e-business research : an …
17
(
2021
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012501775
Saved in:
8
Exploring the impact of different factors on brand equity and intention to take up online courses from e-learning platforms
Ray, Arghya
;
Bala, Pradip Kumar
;
Chakraborty, Shibashish
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012433342
Saved in:
9
Measuring the effectiveness of facility naming rights sponsorships
Martin, David S.
;
Bourdeau, Brian L.
;
Stephan, John
- In:
Journal of business research : JBR
110
(
2020
),
pp. 51-64
Persistent link: https://www.econbiz.de/10012237822
Saved in:
10
The influence of service quality on customer satisfaction and loyalty in B2B technology service industry
Huang, Ping-Lung
;
Lee, Bruce C. Y.
;
Chen, Ching-Chin
- In:
Total quality management & business excellence
30
(
2019
)
13
,
pp. 1449-1465
Persistent link: https://www.econbiz.de/10012199896
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