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~subject:"Digital sensory marketing"
~subject:"Konsumentenverhalten"
~subject:"Körpergewicht"
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Search: person:"Petit, Olivia"
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Digital sensory marketing
Konsumentenverhalten
Körpergewicht
Consumer behaviour
10
Packaging
4
Digitalisierung
3
Digitization
3
Eating habit
3
Ernährungsverhalten
3
Food
3
Food consumption
3
Internet marketing
3
Lebensmittelkonsum
3
Online-Marketing
3
Social Web
3
Social web
3
Verpackung
3
Abfallvermeidung
2
Body weight
2
Consumer behavior
2
E-commerce
2
Electronic Commerce
2
Lebensmittel
2
Marketing management
2
Marketingmanagement
2
Online retailing
2
Online-Handel
2
Portion size
2
Waste prevention
2
3D visualisation
1
Advertising
1
Artificial intelligence
1
Augmented reality
1
Brand management
1
ChatGPT
1
Cognition
1
Digital marketing
1
EU countries
1
EU-Staaten
1
Eating simulations
1
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9
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8
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English
10
Author
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Petit, Olivia
10
Spence, Charles
5
Velasco, Carlos
4
Lunardo, Renaud
2
Basso, Frédéric
1
Cheok, Adrian D.
1
Cheok, Adrian David
1
Dosquet, Frédéric
1
Javornik, Ana
1
Lorey, Thierry
1
Merunka, Dwight
1
Motoki, Kosuke
1
Narumi, Takuji
1
Otterbring, Tobias
1
Oullier, Olivier
1
Rickard, Bradley
1
Rickard, Bradley J.
1
Sunaga, Tsutomu
1
Woods, Andy T.
1
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Journal of business research : JBR
3
International journal of consumer studies
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
Multisensory packaging : designing new product experiences
1
Psychology & marketing
1
Working papers / Cornell University, Charles H. Dyson School of Applied Economics and Management
1
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ECONIS (ZBW)
10
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1
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10
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10
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1
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
2
The impact of fusion metaphors in health appeals on consumer attitudes : tasty but unhealthy, healthy but not tasty : duality considerations in health messaging
Petit, Olivia
;
Otterbring, Tobias
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10014507666
Saved in:
3
We eat first with our (digital) eyes : enhancing mental simulation of eating experiences via visual-enabling technologies
Petit, Olivia
;
Javornik, Ana
;
Velasco, Carlos
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 277-293
Persistent link: https://www.econbiz.de/10013364285
Saved in:
4
Multisensory consumer-computer interaction
Velasco, Carlos
;
Sunaga, Tsutomu
;
Narumi, Takuji
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 716-719
Persistent link: https://www.econbiz.de/10012643956
Saved in:
5
Too much to eat it all : how package size impacts food waste
Petit, Olivia
;
Lunardo, Renaud
;
Rickard, Bradley J.
-
2017
Persistent link: https://www.econbiz.de/10011803942
Saved in:
6
Small is beautiful : the role of anticipated food waste in consumers' avoidance of large packages
Petit, Olivia
;
Lunardo, Renaud
;
Rickard, Bradley
- In:
Journal of business research : JBR
113
(
2020
),
pp. 326-336
Persistent link: https://www.econbiz.de/10012230497
Saved in:
7
The consumer neuroscience of packaging
Spence, Charles
;
Velasco, Carlos
;
Petit, Olivia
- In:
Multisensory packaging : designing new product experiences
,
(pp. 319-347)
.
2019
Persistent link: https://www.econbiz.de/10011959018
Saved in:
8
Digital sensory marketing : integrating new technologies into multisensory online experience
Petit, Olivia
;
Velasco, Carlos
;
Spence, Charles
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 42-61
Persistent link: https://www.econbiz.de/10011998010
Saved in:
9
Changing the influence of portion size on consumer behavior via imagined consumption
Petit, Olivia
;
Spence, Charles
;
Woods, Andy T.
;
Cheok, …
- In:
Journal of business research : JBR
75
(
2017
),
pp. 240-248
Persistent link: https://www.econbiz.de/10011699873
Saved in:
10
Pleasure and the control of food intake : an embodied cognition approach to consumer self-regulation
Petit, Olivia
;
Basso, Frédéric
;
Merunka, Dwight
; …
- In:
Psychology & marketing
33
(
2016
)
8
,
pp. 608-619
Persistent link: https://www.econbiz.de/10011534718
Saved in:
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