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~subject:"Digitization"
~subject:"KMU"
~subject:"Online-Marketing"
~type_genre:"Aufsatz im Buch"
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Search: ("EU-Stabilitätspakt" OR "Soziale Sicherung" OR "Arzneimittelmarkt" OR "Internet") AND NOT isPartOf:Wirtschaftsdienst
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Digitization
KMU
Online-Marketing
Social Web
2,865
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2,851
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2,851
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2,033
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Schwemm, Markus
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Leitfaden Online-Marketing ; [Bd. 1]
31
Handbook of research on effective advertising strategies in the social media age
21
Social Branding : Strategien - Praxisbeispiele - Perspektiven
21
E-marketing ; Vol. 1
17
Handbook of research on integrating social media into strategic marketing
17
Internet advertising : theory and research
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
E-marketing ; Vol. 2
14
E-commerce adoption and small business in the global marketplace : tools for optimization
13
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
13
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
13
Pervasive advertising
13
E-marketing ; Vol. 3
12
The SAGE handbook of digital marketing
12
Cases on strategic social media utilization in the nonprofit sector
11
Digital Business in Africa : Social Media and Related Technologies
10
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
10
Advanced digital marketing strategies in a data-driven era
9
Customer engagement : contemporary issues and challenges
9
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
9
Marketing in the cyber era : strategies and emerging trends
9
New economy in kleinen und mittleren Unternehmen
9
Online-Marketing : Grundlagen - Planung - Durchführung - Messung
9
Contemporary research in e-branding
8
Digital strategies in a global market : navigating the Fourth Industrial Revolution
8
E-business issues, challenges and opportunities for SMEs : driving competitiveness
8
E-marketing in developed and developing countries : emerging practices
8
Innovations in SMEs and conducting e-business : technologies, trends and solutions
8
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
8
Online reputation management in destination and hospitality : what we know, what we need to know
8
SMEs in the digital era : opportunities and challenges of the digital single market
8
Strategic corporate communication in the digital age
8
The SAGE handbook of social media marketing
8
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
8
Computer-mediated marketing strategies : social media and online brand communities
7
Developing digital marketing : relationship perspectives
7
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
7
Digital advertising : theory and research
7
Global perspectives on small and medium enterprises and strategic information systems : international approaches
7
Interdisciplinary management research XVI ; 1
7
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ECONIS (ZBW)
1,946
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1
Digitalisierung der Arbeitswelt - Herausforderungen für die
soziale
Sicherung
Wrede, Matthias
-
2018
Persistent link: https://www.econbiz.de/10011874389
Saved in:
2
Thirty-four years of online pharmaceutical marketing research : a bibliometric analysis
Boateng, Sheena Lovia
;
Donkor, Paul Owusu
- In:
Digital innovations, business and society in Africa : …
,
(pp. 165-190)
.
2022
Persistent link: https://www.econbiz.de/10012821149
Saved in:
3
"Wir sind die Quelle" : politisches Online-Campaigning am Beispiel der Informationskampagne zur Gesundheitsreform 2004 des Bundesministeriums für Gesundheit
Fuhrberg, Reinhold
;
Boelter, Dietrich
- In:
Organisationskommunikation online : Grundlagen, Praxis, …
,
(pp. 197-215)
.
2008
Persistent link: https://www.econbiz.de/10003791390
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4
The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater,
internet
, and television
Tewari, Mallika
;
Upadhyay, Alok
;
Pant, Ashish
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 195-217)
.
2023
Persistent link: https://www.econbiz.de/10014429378
Saved in:
5
Digital technology in changing social relations - the social
Internet
of Things : developing a new method for leveraging the friendships between iot devices
Abed, Javad
- In:
Digital strategies and organizational transformation
,
(pp. 151-178)
.
2023
Persistent link: https://www.econbiz.de/10014382521
Saved in:
6
The role of
internet
of behaviors (IoB) in digital marketing
Huseynov, Farid
- In:
Contemporary approaches of digital marketing and the …
,
(pp. 123-144)
.
2023
Persistent link: https://www.econbiz.de/10014365950
Saved in:
7
Reviews on the
internet
marketing communication of the SPA tourism enterprises in Slovakia
Marčeková, Radka
;
Šebová, L’ubica
;
Malachovský, …
- In:
Online reputation management in destination and …
,
(pp. 175-194)
.
2023
Persistent link: https://www.econbiz.de/10014287195
Saved in:
8
Digital inequality and the signature of digital technologies and the digital ecosystem : analysis of deviations in the rank-size rule of
Internet
access data
Lafuente, Esteban
;
Acs, Zoltán J.
;
Szerb, László
- In:
The Entrepreneurial Ecosystem : A Global Perspective
,
(pp. 247-276)
.
2023
Persistent link: https://www.econbiz.de/10014301532
Saved in:
9
Measuring digital trade in bop : a supplementary estimate of private households' digital purchases using
internet
data
Meinusch, Annette
;
Hessel, Benny
- In:
Bridging measurement challenges and analytical needs of …
,
(pp. 1-19)
.
2020
Persistent link: https://www.econbiz.de/10012387691
Saved in:
10
Digital transformation in the digital world the Metaverse : the new era on the
internet
Lenger, Aslı Diyadin
- In:
Handbook of research on digital transformation …
,
(pp. 199-217)
.
2022
Persistent link: https://www.econbiz.de/10014438097
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