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~subject:"Digitization"
~subject:"Media industries"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
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Search: subject:"neue Medien"
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Digitization
Media industries
Werbewirkung
Digital media
159
Digitale Medien
159
Internet marketing
54
Online-Marketing
54
Social Web
50
Social web
50
Consumer behaviour
39
Konsumentenverhalten
39
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37
digital media
31
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16
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Beverungen, Armin
2
Beyes, Timon
2
Caro-González, Francisco Javier
2
Conrad, Lisa
2
Pérez-Suárez, Macarena
2
Sánchez-Torné, Isadora
2
Agnihotri, Raj
1
Ahmed, Rizwan Raheem
1
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1
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1
Almeida, Marcos Inácio Severo de
1
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Arif, Md. Zahir Uddin
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1
Beemer, Gary
1
Berger, Benedikt
1
Boell, Sebastian K.
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Bouncken, Ricarda B.
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Breznitz, Shiri M.
1
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1
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1
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1
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1
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Journal of media business studies
5
JMM : the international journal on media management
3
Journal of advertising research
3
Journal of open innovation : technology, market, and complexity
3
Organization : the interdisciplinary journal of organization, theory and society
3
Journal of communication management : an international journal
2
Journal of marketing research
2
Management dynamics in the knowledge economy
2
Marketing letters : a journal of research in marketing
2
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
Arts and the market : AAM
1
British journal of management : BJM
1
EuroMed journal of business
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of electronic business
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurship and small business : IJESB
1
International journal of industrial organization
1
International review on public and non-profit marketing
1
Journal of business economics and management
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of economic behavior & organization : JEBO
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global fashion marketing : JGfM
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of innovations in digital marketing
1
Journal of internet commerce
1
Journal of management education : a publication of the Organizational Behavior Teaching Society
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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51
How hand proximity impacts consumer responses to a persuasive communication
Coulter, Keith S.
- In:
Psychology & marketing
33
(
2016
)
2
,
pp. 135-149
Persistent link: https://www.econbiz.de/10011433863
Saved in:
52
From digital media influencers to celebrity endorsers : attributions drive endorser effectiveness
Kapitan, Sommer
;
Silvera, David H.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 553-567
Persistent link: https://www.econbiz.de/10011537281
Saved in:
53
Digital work : self-branding and social capital in the freelance knowledge economy
Gandini, Alessandro
- In:
Marketing theory
16
(
2016
)
1
,
pp. 123-141
Persistent link: https://www.econbiz.de/10011494991
Saved in:
54
On reading and digital media : rejoinder to "digital technology and student cognitive development : the neuroscience of the university classroom"
Williams-Pierce, Caroline
- In:
Journal of management education : a publication of the …
40
(
2016
)
4
,
pp. 398-404
Persistent link: https://www.econbiz.de/10011665658
Saved in:
55
Media diversity and the global superplayers : operationalising pluralism for a digital media market
Sjøvaag, Helle
- In:
Journal of media business studies
13
(
2016
)
3/4
,
pp. 170-186
Persistent link: https://www.econbiz.de/10011676069
Saved in:
56
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
57
Is the GRP really dead in a cross-platform ecosystem? : why the gross rating point metric should thrive in today's fragmented media world
Fulgoni, Gian M.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 358-361
Persistent link: https://www.econbiz.de/10011429011
Saved in:
58
Cross-platform advertising : current practices and issues for the future : why the gross rating point metric should thrive in today's fragmented media world
Neijens, Peter
;
Voorveld, Hilde
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 362-367
Persistent link: https://www.econbiz.de/10011429015
Saved in:
59
Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle
;
Schultz, Don E.
;
Kitchen, Philip J.
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
Saved in:
60
Quality vs. variety : trading larger screens for more shows in the era of digital cinema
Rao, Anita
;
Hartmann, Wesley R.
- In:
Quantitative marketing and economics : QME
13
(
2015
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10011348303
Saved in:
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