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~subject:"Direktmarketing"
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
~type_genre:"Glossary included"
~type_genre:"Handbuch"
~type_genre:"Mehrbändiges Werk"
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Search: subject:"advertising"
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| 6 applied filters
Year of publication
From:
To:
Subject
All
Direktmarketing
Online-Marketing
7,682
Internet marketing
7,666
Consumer behaviour
6,674
Konsumentenverhalten
6,674
Advertising
5,607
Werbung
5,550
Werbewirkung
5,170
Advertising effects
5,163
Social Web
4,189
Social web
4,189
International marketing
2,438
Internationales Marketing
2,437
Brand management
2,395
Markenführung
2,395
Brand image
1,752
Markenimage
1,752
USA
1,619
United States
1,614
Online retailing
1,554
Online-Handel
1,554
Viral marketing
1,537
Virales Marketing
1,537
Marketingmanagement
1,476
Marketing management
1,475
Beziehungsmarketing
1,448
Relationship marketing
1,448
Electronic Commerce
1,366
E-commerce
1,357
Theorie
1,162
Theory
1,162
Brand
924
Markenartikel
899
Social media
817
social media
758
Internet
731
Website
651
advertising
615
Direct marketing
585
Celebrity endorsement
580
more ...
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Online availability
All
Undetermined
145
Free
13
Type of publication
All
Article
528
Book / Working Paper
60
Type of publication (narrower categories)
All
Article in journal
Bibliografie enthalten
Glossary included
Handbuch
Mehrbändiges Werk
Aufsatz in Zeitschrift
539
Aufsatz im Buch
289
Book section
289
Graue Literatur
157
Non-commercial literature
157
Hochschulschrift
126
Thesis
102
Arbeitspapier
86
Working Paper
86
Collection of articles of several authors
77
Sammelwerk
77
Ratgeber
35
Konferenzschrift
33
Aufsatzsammlung
31
Guidebook
31
Bibliography included
28
Case study
28
Fallstudie
28
Lehrbuch
26
Textbook
22
Conference proceedings
19
Handbook
16
Amtsdruckschrift
9
Government document
9
Conference paper
8
Forschungsbericht
8
Konferenzbeitrag
8
Glossar enthalten
6
Systematic review
5
Übersichtsarbeit
5
Collection of articles written by one author
4
Market information
4
Marktinformation
4
Sammlung
4
Fallstudiensammlung
3
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Language
All
English
485
German
100
French
2
Czech
1
Croatian
1
Ukrainian
1
Author
All
Park, Jin Seong
6
Aikin, Kathryn J.
5
Huh, Jisu
5
Sullivan, Helen W.
5
Albers, Sönke
4
Fogel, Joshua
4
Groß, Claudia
4
Mukherjee, Avinandan
4
Perri, Matthew
4
Verhoef, Peter C.
4
Albaum, Gerald S.
3
Betts, Kevin R.
3
Bijmolt, Tammo H. A.
3
Bokermann, Ralf
3
Dahlhoff, Hans-Dieter
3
Diepen, Merel van
3
Donkers, Bas
3
Franses, Philip Hans
3
Holland, Heinrich
3
Hruschka, Harald
3
Limbu, Yam B.
3
Mackert, Michael
3
Mantrala, Murali K.
3
Morimoto, Mariko
3
O'Hara, Jeffrey K.
3
Park, Timothy A.
3
Poon, Patrick
3
Rollins, Brent L.
3
Sridhar, Shrihari
3
Ball, Jennifer Gerard
2
Battershill, Martin
2
Berndt, Ernst R.
2
Bhutada, Nilesh
2
Bond, Craig A.
2
Bond, Jennifer Keeling
2
Boothby, Kate
2
Boudewyns, Vanessa
2
Bratina, Danijel
2
Brouthers, Lance Eliot
2
Chang, Susan
2
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Institution
All
Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
Ebs European Business School / Lehr- und Forschungsteam Marketing
1
Fördergesellschaft Marketing an der Universität Augsburg
1
MacLean Center for Clinical Medical Ethics
1
Rheinische Friedrich-Wilhelms-Universität Bonn / Institut für Agrarpolitik, Marktforschung und Wirtschaftssoziologie
1
Springer Fachmedien Wiesbaden
1
Springer Gabler <Firma>
1
more ...
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Published in...
All
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing research : JMR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of operational research : EJOR
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Die Bank
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of business economics : JBE
5
Journal of global marketing
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing letters : a journal of research in marketing
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Europäische Hochschulschriften / 5
4
International journal of electronic business
4
Journal of business ethics : JOBE
4
Journal of retailing
4
Management revue : socio-economic studies
4
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
4
Agricultural economics : the journal of the International Association of Agricultural Economists
3
American journal of agricultural economics
3
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
3
Global journal of business management : GJBM
3
International journal of industrial organization
3
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
3
Journal of business & economics research
3
Journal of current issues and research in advertising : JCIRA
3
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Source
All
ECONIS (ZBW)
588
Showing
1
-
10
of
588
Sort
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articles prioritized
date (newest first)
date (oldest first)
1
Effects of online and offline
advertising
and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
3
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
4
A "clear and conspicuous" distraction : coping with incongruent audiovisual content in direct-to-consumer advertisements
King, Jesse
;
Yencha, Christopher
;
Koppenhafer, Leslie
; …
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 353-367
Persistent link: https://www.econbiz.de/10013384452
Saved in:
5
The expansion of varieties in the new age of
advertising
Baslandze, Salome
;
Greenwood, Jeremy
;
Marto, Ricardo
; …
- In:
Review of economic dynamics
50
(
2023
),
pp. 171-210
Persistent link: https://www.econbiz.de/10014555926
Saved in:
6
Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment
advertising
Pfiffelmann, Jean
;
Pfeuffer, Alexander
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 491-532
Persistent link: https://www.econbiz.de/10014550980
Saved in:
7
Smart
advertising
in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
Saved in:
8
Does personalized
advertising
have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
9
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display
advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
10
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
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