Berraies, Sarra; Ben Yahia, Karim; Hannachi, Mariem - In: International Journal of Bank Marketing 35 (2017) 6, pp. 1018-1038
of mobile banking (MB) applications on customers’ e-trust, e-satisfaction and e-loyalty and second, the authors … investigate the moderating role of customers’ age in the relationship between perceived value of MB and e-trust. Design …, price and emotional perceived values’ dimensions of MB applications are predictors of customers’ e-trust. Within this …