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~subject:"EU countries"
~subject:"USA"
~type_genre:"Amtsdruckschrift"
~type_genre:"Aufsatz im Buch"
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EU countries
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International marketing
838
Internationales Marketing
838
Globalisierung
98
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98
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98
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96
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Consumption culture in Europe : insight into the beverage industry
3
European business in the global network
2
International advertising and communication : current insights and empirical findings
2
International marketing ; Vol. 2
2
Kom / Kommission der Europäischen Gemeinschaften
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Agricultural trade and economic integration in Europe and in North America : december 7-9, 1992, Frankfurt am Main, Germany
1
Bringing technology to market: trends, cases, solutions
1
Cases on innovations in educational marketing : transnational and technological strategies
1
Competitive European peripheries
1
Contemporary research in e-marketing ; 1
1
Der Integrationsgedanke in der Betriebswirtschaftslehre : Helmut Koch zum 70. Geburtstag
1
Entrepreneurship in international marketing
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Fragile interdependence : econom. issues in US - Japanese trade and investment ; [papers presented at a conference hosted by the Center for Japan US Business and Econom. Studies at the Graduate School of Business Administration of New York Univ., Nov. 1 - 2, 1984]
1
Global intermediation and logistics service providers
1
Handbook of research in international marketing
1
Handbook of research on international advertising
1
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
Innovation and international business ; 2
1
International business strategy : theory and practice
1
International marketing ; Vol. 3
1
International marketing ; Vol. I
1
International marketing ; Vol. II
1
International marketing ; Vol. V
1
International marketing in rapidly changing environments
1
International marketing in the fast changing world
1
Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
1
Internationalisierung von Vertrieb und Handel
1
Intégration économique européenne ; 2
1
Issues concerning the transformation of economies from central planning to the free market
1
Land- und Ernährungswirtschaft im europäischen Binnenmarkt und in der internationalen Arbeitsteilung
1
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
1
Marketing and multicultural diversity
1
Marketing through minefields
1
Michael Porter ; Vol. 4
1
New policy challenges for European multinationals
1
Overseas business reports
1
Perspectives on international marketing - re-issued
1
Selected papers of the International Conference on Operations Research : Berlin, August 30 - September 2, 1994
1
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ECONIS (ZBW)
79
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1
A critical review of the value concept in the international marketing context
Khan, Sardana Islam
;
Wong, Ho Yin
;
Sultan, Parves
- In:
Value in marketing : retrospective and perspective stance
,
(pp. 126-144)
.
2020
Persistent link: https://www.econbiz.de/10012151144
Saved in:
2
International distribution : a cross-cultural reading of intermediation
Cassière, François
;
Noireaux, Virginie
- In:
Global intermediation and logistics service providers
,
(pp. 243-264)
.
2017
Persistent link: https://www.econbiz.de/10011731132
Saved in:
3
Perceived quality of Asian brands by US consumers : case of cosmetic brand using age as a moderator
Southworth, Sarah
;
Kim, Minjeong
- In:
International marketing in the fast changing world
,
(pp. 235-253)
.
2015
Persistent link: https://www.econbiz.de/10011416191
Saved in:
4
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
5
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
6
International marketing and experiential learning : a good fit for business education?
Li, Tiger
;
Chao, Chiang-nan
- In:
International marketing in rapidly changing environments
,
(pp. 245-261)
.
2013
Persistent link: https://www.econbiz.de/10010204707
Saved in:
7
Research and managerial implications
Kaufmann, Hans Rüdiger
;
Orphanidou, Yianna
;
Casarin, …
- In:
Consumption culture in Europe : insight into the …
,
(pp. 333-347)
.
2013
Persistent link: https://www.econbiz.de/10009720260
Saved in:
8
Verbal and pictorial representations of beverage consumption patterns : the wall of pictures protocol
Ganassali, Stéphane
;
Moscarola, Jean
;
Mestrallet, Anne …
- In:
Consumption culture in Europe : insight into the …
,
(pp. 116-165)
.
2013
Persistent link: https://www.econbiz.de/10009720265
Saved in:
9
Research methodology
Ganassali, Stéphane
;
Moscarola, Jean
;
Casarin, Francesco
- In:
Consumption culture in Europe : insight into the …
,
(pp. 100-115)
.
2013
Persistent link: https://www.econbiz.de/10009720266
Saved in:
10
International marketing-related outward FDI motives : Turkish MNCs' experience in the EU
Uray, Nimet
;
Vardar, Nükhet
;
Nacar, Ramazan
- In:
New policy challenges for European multinationals
,
(pp. 305-338)
.
2012
Persistent link: https://www.econbiz.de/10009732445
Saved in:
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