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~subject:"Eco-label"
~subject:"Environmental consciousness"
~subject:"Marketing management"
~subject:"Umweltzeichen"
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Umweltzeichen
Green marketing
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439
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252
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4
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4
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11
Journal of retailing and consumer services
10
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10
Amfiteatru economic : an economic and business research periodical
9
Journal of marketing communications
9
International journal of consumer studies
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
International journal of contemporary hospitality management
7
International journal of green economics : IJGE
7
Journal of business ethics : JOBE
7
Journal of strategic marketing
7
Asia Pacific journal of marketing and logistics
6
Green consumerism : perspectives, sustainability, and behavior
6
International journal of green economics
6
Journal of Islamic marketing
6
Journal of international consumer marketing
6
Journal of promotion management : JPM
6
Asia-Pacific journal of business administration
5
European research studies
5
Global business review
5
Journal of global marketing
5
Journal of travel and tourism marketing
5
Cleaner and responsible consumption
4
International journal of advertising : the review of marketing communications
4
International journal of economic perspectives : IJEP
4
Journal of hospitality marketing & management
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Driving green consumerism through strategic sustainability marketing
3
Green advertising and the reluctant consumer
3
International journal of business competition and growth : IJBCG
3
International journal of management practice : IJMP
3
Journal of Asia Pacific business
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Journal of Asian finance, economics and business : JAFEB
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568
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81
Green perceived value and consumer attitudes in the light of the SDGs : a replication study from a developing economy
Braimah, Stephen Mahama
;
Amoako, George Kofi
; …
- In:
Society and business review
18
(
2023
)
2
,
pp. 345-362
Persistent link: https://www.econbiz.de/10014334083
Saved in:
82
Going green : an application of personal value theory to understand consumers visiting intention toward green hotels in Pakistan
Raza, Ali
;
Muhammad Farrukh
- In:
International journal of contemporary hospitality management
35
(
2023
)
9
,
pp. 3322-3343
Persistent link: https://www.econbiz.de/10014334304
Saved in:
83
Luxury hotels' green practices and consumer brand identification : the roles of perceived green service innovation and perceived values
Dang, Van Thac
;
Vo-Thanh, Tan
;
Wang, Jianming
;
Nguyen, Ninh
- In:
Business strategy and the environment
32
(
2023
)
7
,
pp. 4568-4583
Persistent link: https://www.econbiz.de/10014441631
Saved in:
84
A machine learning-based assessments of green product purchase patterns in Tamilnadu
Nithya Devi, C.
;
Subatra, B.
- In:
International journal of financial engineering
10
(
2023
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014444720
Saved in:
85
Factors influencing young consumers buying behaviour towards green products
Swar, Biranchi Narayan
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 239-253)
.
2023
Persistent link: https://www.econbiz.de/10014429384
Saved in:
86
Competence or warmth : why do consumers pay for green advertising?
Shi, Jiarong
;
Jiang, Zihao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2834-2857
Persistent link: https://www.econbiz.de/10014430291
Saved in:
87
Relax your fear : the role of autonomous sensory meridian response (ASMR) in green advertising
Suci, Afred
;
Wang, Hui-Chih
;
Doong, Her-Sen
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371794
Saved in:
88
Green marketing, environmental awareness, and innovation as factors for the purchase of green products
Pinto, Isabel Fernandes
;
Borges, Ana Pinto
;
Vieira, …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 178-194)
.
2023
Persistent link: https://www.econbiz.de/10014414212
Saved in:
89
Green marketing strategies and consumer behavior : insights for achieving sustainable marketing success
Muchenje, Chenjerai
;
Tapera, Musekiwa Clinton
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 465-484)
.
2023
Persistent link: https://www.econbiz.de/10014414299
Saved in:
90
Drivers of sustainability : technological and relational factors influencing young consumers' green buying intentions and green actual consumption behavior
Khan, Naseer Abbas
;
Pravdina, Natalya
;
Akhtar, Maria
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 686-703
Persistent link: https://www.econbiz.de/10014507524
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