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~subject:"Eco-label"
~subject:"Environmental consciousness"
~subject:"Umweltzeichen"
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Search: subject_exact:"Sustainable marketing"
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Eco-label
Environmental consciousness
Umweltzeichen
Green marketing
966
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965
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603
Consumer behaviour
602
Umweltbewusstsein
439
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409
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409
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282
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282
Nachhaltige Entwicklung
255
Sustainable development
255
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150
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147
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142
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141
Corporate Social Responsibility
140
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137
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109
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109
green marketing
101
Brand image
97
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97
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85
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84
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80
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sustainable marketing
57
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56
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56
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55
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55
sustainability
48
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42
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6
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6
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4
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4
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4
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4
Han, Heesup
4
Lin, Jialing
4
Muralidharan, Sidharth
4
Nath, Vishnu
4
Sharma, Vinay
4
Carrete-Lucero, Lorena de la Paz
3
Delmas, Magali A.
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Jeong, EunHa
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Khan, Mohammed Naved
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Duong Cong Doanh
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2
Farida, Naili
2
Ferguson, David
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Filzah Md Isa
2
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2
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Business strategy and the environment
16
International journal of hospitality management
12
Journal of business research : JBR
11
Marketing intelligence & planning
9
Cogent business & management
8
International journal of consumer studies
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of marketing communications
8
Journal of retailing and consumer services
8
International journal of green economics : IJGE
7
Journal of business ethics : JOBE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Asia Pacific journal of marketing and logistics
6
International journal of contemporary hospitality management
6
Journal of Islamic marketing
6
Journal of international consumer marketing
6
Journal of promotion management : JPM
6
Journal of strategic marketing
6
Asia-Pacific journal of business administration
5
International journal of green economics
5
Journal of travel and tourism marketing
5
Amfiteatru economic : an economic and business research periodical
4
Cleaner and responsible consumption
4
European research studies
4
Global business review
4
Green consumerism : perspectives, sustainability, and behavior
4
International journal of advertising : the review of marketing communications
4
Journal of global marketing
4
Journal of hospitality marketing & management
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Journal of consumer marketing
3
Journal of fashion marketing and management
3
Journal of nonprofit & public sector marketing
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
Qualitative market research : an international journal
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Asia Pacific journal of innovation and entrepreneurship : APJIE
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ECONIS (ZBW)
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381
Impediments to adoption of green products : an ISM analysis
Nath, Vishnu
;
Pati, Rupesh Kumar
;
Agrawal, Rajat
; …
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 501-520
Persistent link: https://www.econbiz.de/10010467285
Saved in:
382
Preferences and willingness to pay for green hotel attributes in tourist choice behavior : the case of Taiwan
Chia-Jung, Chou
;
Pei-Chun, Chen
- In:
Journal of travel and tourism marketing
31
(
2014
)
7/8
,
pp. 937-957
Persistent link: https://www.econbiz.de/10010469199
Saved in:
383
When going green backfires : how firm intentions shape the evaluation of socially beneficial product enhancements
Newman, George E.
;
Gorlin, Margarita
;
Dhar, Ravi
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
3
,
pp. 823-839
Persistent link: https://www.econbiz.de/10010473361
Saved in:
384
Factors affecting skepticism toward green advertising
Paço, Arminda M. Finisterra do
;
Reis, Rosa
- In:
Green advertising and the reluctant consumer
,
(pp. 123-131)
.
2014
Persistent link: https://www.econbiz.de/10010399373
Saved in:
385
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 4-18)
.
2014
Persistent link: https://www.econbiz.de/10010399390
Saved in:
386
The impact of eco-friendly practices on green image and customer attitudes : an investigation in a café setting
Jeong, EunHa
;
Jang, Soocheong
;
Day, Jonathon
;
Ha, Sejin
- In:
International journal of hospitality management
41
(
2014
),
pp. 10-20
Persistent link: https://www.econbiz.de/10010403148
Saved in:
387
Seeing the world through GREEN-tinted glasses : green consumption values and responses to environmentally friendly products
Haws, Kelly L.
;
Winterich, Karen Page
;
Walker Reczek, …
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
3
,
pp. 336-354
Persistent link: https://www.econbiz.de/10010403227
Saved in:
388
Encouraging sustainable consumption : an exploration of consumer behaviour
Finney, Sherry L.
- In:
The marketing review
14
(
2014
)
2
,
pp. 189-203
Persistent link: https://www.econbiz.de/10010417121
Saved in:
389
Consumer characteristics and social influence factors on green purchasing intentions
Wang, Edward Shih-Tse
- In:
Marketing intelligence & planning
32
(
2014
)
7
,
pp. 738-753
Persistent link: https://www.econbiz.de/10010423290
Saved in:
390
Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo
;
Strutton, David
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
Saved in:
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