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~subject:"Einzelhandel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliography included"
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Einzelhandel
Consumer behaviour
5,199
Konsumentenverhalten
5,197
Theorie
764
Theory
764
Deutschland
679
Germany
676
Beziehungsmarketing
418
Relationship marketing
418
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372
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372
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268
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266
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264
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264
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254
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252
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250
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250
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248
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248
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245
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244
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218
Marketingmanagement
218
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212
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184
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183
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178
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178
Online-Marketing
178
Umweltbewusstsein
155
Environmental consciousness
148
Werbewirkung
137
Advertising effects
136
Wahrnehmung
127
Nachhaltige Entwicklung
126
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126
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125
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125
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3
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193
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23
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2,871
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2,871
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194
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194
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128
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121
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121
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95
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49
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48
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32
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Gröppel-Klein, Andrea
4
Renko, Sanda
4
Bonetti, Francesca
2
Brüggemann, Philipp
2
Capriello, Antonella
2
De Canio, Francesca
2
Grewal, Dhruv
2
Ieva, Marco
2
Kölzer, Brigitte
2
Martinelli, Elisa
2
McKenzie, Brent
2
Pantano, Eleonora
2
Perry, Patsy
2
Purper, Guido
2
Rajagopal
2
Riboldazzi, Sabina
2
Salvietti, Giada
2
Schmalen, Helmut
2
Schramm-Klein, Hanna
2
Schröder, Hendrik
2
Schuckel, Marcus
2
Siddiqui, Noreen
2
Smith, Stephen A.
2
Steinmann, Sascha
2
Thieme, Ulrich
2
Uncles, Mark D.
2
Weinberg, Peter
2
Wolfram, Gerd
2
Zaharia, Silvia
2
Ziehe, Nikola
2
Ziliani, Cristina
2
Achabal, Dale D.
1
Acuti, Diletta
1
Agapito, Dora
1
Agarwal, Vernika
1
Agrawal, Jyoti
1
Ahmed, Hafsat Sadiq
1
Allan, David
1
Aloysius, John A.
1
Anand, Jayant
1
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
7
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
Brick & mortar shopping in the 21st century
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Retailing in emerging markets : a policy and strategy perspective
5
Retailing in the 21st century : current and future trends
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Emotional, sensory, and social dimensions of consumer buying behavior
3
Gabler Edition Wissenschaft
3
Handbook of research on retailer-consumer relationship development
3
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
3
Theoretische Fundierung und praktische Relevanz der Handelsforschung
3
Advanced technologies management for retailing : frameworks and cases
2
Challenges for the trade of Central and Southeast Europe
2
Channel strategies and marketing mix in a connected world
2
DUV : Wirtschaftswissenschaft
2
Europäische Hochschulschriften / 5
2
Fashion branding and communication : core strategies of European luxury brands
2
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
2
Handbuch Multi-Channel-Marketing
2
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
2
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
2
Konsum und Verhalten
2
Marketing in a digital world
2
Marketing in the new global order : challenges and opportunities
2
Multi-channel marketing, branding and retail design : new challenges and opportunities
2
New perspectives on critical marketing and consumer society
2
Reinventing management strategies : the design for future ; issues in marketing and finance
2
Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships
2
Schriften zur Handelsforschung
2
Sortimentsstrategien in Industrie und Handel
2
Strategic corporate communication in the digital age
2
The future of social commerce : trends for the web 2020 ; trend report 2007/2008
2
Trends im Handel : Analysen und Fakten zur aktuellen Situation im Handel
2
2007 Business & Economics Society International Conference ; Vol. 1
1
2007 Business & Economics Society International Conference ; Vol. 2
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advanced machine learning algorithms for complex financial applications
1
Advances in electronic marketing
1
Advancing insights on brand management
1
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ECONIS (ZBW)
216
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1
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216
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date (oldest first)
1
Omnichannel retailing : a comprehensive exploration of integration, customer engagement, and market share in today's retail
Taneja, Sanjay
;
Shukla, Rishi Prakash
- In:
Omnichannel approach to co-creating customer …
,
(pp. 60-76)
.
2024
Persistent link: https://www.econbiz.de/10014531493
Saved in:
2
Management of client loyalty at the retail point of sale
Denga, Edna Mngusughun
;
Ahmed, Hafsat Sadiq
- In:
Management and marketing for improved retail …
,
(pp. 93-111)
.
2023
Persistent link: https://www.econbiz.de/10014366076
Saved in:
3
Transforming retail markets through IoT and AI-enabled architecture to identify COVID-19 shoppers
Mohan, N.
;
Thalari, Sanjeev Kumar
- In:
Advanced machine learning algorithms for complex …
,
(pp. 166-182)
.
2023
Persistent link: https://www.econbiz.de/10014287177
Saved in:
4
Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
5
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
6
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
7
Sensory marketing : the purpose of sensory stimuli in
consumer
behaviour
in the context of the retail environment
Viegas, Carina
;
Agapito, Dora
;
Pinto, Patrícia
- In:
Measuring consumer behavior in hospitality for enhanced …
,
(pp. 161-189)
.
2023
Persistent link: https://www.econbiz.de/10014295126
Saved in:
8
Franchise vs. independent retail and service stores : customer perceptions
Le Bot, Corentin
;
Perrigot, Rozenn
;
Cliquet, Gérard
- In:
Networks in International Business : Managing …
,
(pp. 171-200)
.
2023
Persistent link: https://www.econbiz.de/10013539428
Saved in:
9
Small retailers in small towns : an explorative study on shopping behaviour for improving social sustainability in an urban centre
Qualizza, Gabriele
;
De Luca, Patrizia
- In:
Managing Sustainability : Perspectives From Retailing …
,
(pp. 111-130)
.
2022
Persistent link: https://www.econbiz.de/10013417645
Saved in:
10
The changing landscape of consumerism : advancing the SOR framework of stimuli that encourages impulsive online consumption
Keegan, Fiona
;
Ritch, Elaine L.
;
Siddiqui, Noreen
- In:
New perspectives on critical marketing and consumer society
,
(pp. 23-37)
.
2021
Persistent link: https://www.econbiz.de/10012497074
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