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~subject:"Einzelhandel"
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Einzelhandel
New product development
8
Produktentwicklung
8
Market entry
6
Markteintritt
6
Ankündigungseffekt
5
Announcement effect
5
Competition
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Decision under uncertainty
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Innovationsmanagement
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Präferenztheorie
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Retail trade
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Theory of preferences
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competition
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Brand
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Consumer behaviour
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Handelsmarke
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Imitation strategy
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Imitationsstrategie
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Konsumentenverhalten
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Private labels
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Wettbewerb
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Wettbewerbsstrategie
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context-dependent preferences
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Advertising
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Behavioral economics
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English
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Turut, Ozge
3
Choi, Seung-chan
2
Jiang, Baojun
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Journal of business research : JBR
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
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ECONIS (ZBW)
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Targeted reminder advertising : retailers' new weapon against cart abandonment
Jiang, Baojun
;
Turut, Ozge
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014556456
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2
National brand's competition with premium private labels : the role of context-dependent preferences
Choi, Seung-chan
;
Turut, Ozge
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014333347
Saved in:
3
National brand's incentive to offer premium private labels
Choi, Seung-chan
;
Turut, Ozge
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 49-56)
.
2022
Persistent link: https://www.econbiz.de/10013281224
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