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~subject:"Electronic Commerce"
~subject:"Kundenzufriedenheit"
~subject:"Markenimage"
~subject:"Service industry"
~subject:"Social web"
~type_genre:"Reprint"
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Search: "Customer relationship management"
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Electronic Commerce
Kundenzufriedenheit
Markenimage
Service industry
Social web
Beziehungsmarketing
47
Relationship marketing
47
Consumer behaviour
9
Konsumentenverhalten
9
Marketing management
8
Marketingmanagement
8
Brand management
7
Markenführung
7
Brand
6
Dienstleistungsqualität
6
Markenartikel
6
Service quality
6
Customer satisfaction
5
Dienstleistungsmarketing
4
Lieferantenmanagement
4
Marketing
4
Services marketing
4
Strategic management
4
Strategisches Management
4
Supplier relationship management
4
Confidence
3
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3
Marketing theory
3
Marketingtheorie
3
USA
3
United States
3
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3
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2
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2
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2
E-commerce
2
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2
IT-gestütztes Marketing
2
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2
Key-Account-Management
2
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2
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2
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9
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Reprint
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7,283
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7,283
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750
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750
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303
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233
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214
Non-commercial literature
214
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132
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131
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127
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127
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106
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85
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85
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70
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70
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42
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41
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12
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Almquist, Eric
1
Baker, Jeff
1
Brodie, Roderick J.
1
Dall'Olmo Riley, Francesca
1
De Chernatony, Leslie
1
Fang, Shyh-Rong
1
Glynn, Mark S.
1
Glynn, Simon E.
1
Heskett, James L.
1
Hogan, Suzanne
1
Jap, Sandy D.
1
Jih, Wen-jang Kenny
1
Jones, Thomas O.
1
Lee, Su-fang
1
Little, Victoria
1
Loveman, Gary W.
1
Roth, Martin S.
1
Sasser, W. E.
1
Schlesinger, Leonard A.
1
Song, Jaeki
1
Wind, Yoram
1
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Harvard Graduate School of Business Administration
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Marketing-mix strategies - product strategy and promotion strategy
2
Brand management ; Vol. 4
1
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1
Harvard business review : HBR
1
International marketing ; Vol. 2
1
Relational and functional integration
1
Strategic information systems ; Vol. 3
1
The results-driven manager series
1
Transforming e-business practices and applications : emerging technologies and concepts
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ECONIS (ZBW)
10
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1
Investigating the impact of
customer
relationship
management
practices of e-commerce on online customer's web site satisfaction : a model-building approach
Lee, Su-fang
;
Jih, Wen-jang Kenny
;
Fang, Shyh-Rong
-
2010
Persistent link: https://www.econbiz.de/10003911045
Saved in:
2
Industrial source loyalty
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003727052
Saved in:
3
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
4
Exploring decision rules for sellers in business-to-consumer (B2C) internet auctions
Baker, Jeff
;
Song, Jaeki
- In:
Transforming e-business practices and applications : …
,
(pp. 139-160)
.
2010
Persistent link: https://www.econbiz.de/10003925135
Saved in:
5
Brand-building : finding the touchpoints that count
Hogan, Suzanne
;
Almquist, Eric
;
Glynn, Simon E.
-
2009
Persistent link: https://www.econbiz.de/10003785150
Saved in:
6
The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.
;
Glynn, Mark S.
;
Little, Victoria
-
2009
Persistent link: https://www.econbiz.de/10003836347
Saved in:
7
The strategic role of the salesforce in developing customer satisfaction across the relationship lifecycle
Jap, Sandy D.
-
2009
Persistent link: https://www.econbiz.de/10003836363
Saved in:
8
Putting the service-profit chain to work
Heskett, James L.
;
Jones, Thomas O.
;
Loveman, Gary W.
; …
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 118-129
Persistent link: https://www.econbiz.de/10003736022
Saved in:
9
Effects of global market conditions on brand image customization and brand performance
Roth, Martin S.
-
2008
Persistent link: https://www.econbiz.de/10003656328
Saved in:
10
Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
Saved in:
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