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~subject:"Electronic Commerce"
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Electronic Commerce
Consumer behaviour
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Beziehungsmarketing
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Relationship marketing
25
Dienstleistungsqualität
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Service quality
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Customer satisfaction
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Kundenzufriedenheit
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Online-Marketing
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Advertising
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Social Web
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Markenführung
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Luxury goods
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Marketingmanagement
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Online retailing
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Online-Handel
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Advertising effects
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E-commerce
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Quach, Sara
6
Thaichon, Park
5
Le Dung
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Nguyen Tuyet-Mai
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Ratten, Vanessa
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Frazer, Lorelle
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Kremez, Zhanna
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Palmatier, Robert W.
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Surachartkumtonkun, Jiraporn
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Weaven, Scott
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Developing digital marketing : relationship perspectives
2
Journal of business research : JBR
1
Journal of retailing and consumer services
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Journal of strategic marketing
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The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
6
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1
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
2
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
3
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
4
Hybrid sales structures in the age of e-commerce
Thaichon, Park
;
Surachartkumtonkun, Jiraporn
;
Quach, Sara
; …
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
3
,
pp. 277-302
Persistent link: https://www.econbiz.de/10011963025
Saved in:
5
From connoisseur luxury to mass luxury : value co-creation and co-destruction in the online environment
Quach, Sara
;
Thaichon, Park
- In:
Journal of business research : JBR
81
(
2017
),
pp. 163-172
Persistent link: https://www.econbiz.de/10011771667
Saved in:
6
Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms
Thaichon, Park
;
Quach, Sara
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011598664
Saved in:
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