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~subject:"Electronic word-of-mouth (eWOM)"
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Search: subject:"electronic word-of-mouth (eWOM)"
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Subject
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Electronic word-of-mouth (eWOM)
Viral marketing
78
Virales Marketing
78
Consumer behaviour
61
Konsumentenverhalten
61
Social Web
47
Social web
47
Internet marketing
45
Online-Marketing
45
Online retailing
18
Online-Handel
18
Electronic word of mouth (eWOM)
16
E-commerce
14
Electronic Commerce
14
electronic word of mouth (eWOM)
14
Brand image
12
electronic word-of-mouth (eWOM)
12
Markenimage
11
Beziehungsmarketing
9
Relationship marketing
9
Data Mining
8
Data mining
8
Internet
8
Brand management
7
Markenführung
7
Tourism
7
Tourismus
7
social media
7
Customer satisfaction
6
Electronic Word of Mouth (eWOM)
6
Gastronomie
6
Kundenzufriedenheit
6
Online reviews
6
Restaurant industry
6
Credibility
5
Electronic Word-of-Mouth (eWOM)
5
Glaubwürdigkeit
5
Hotel industry
5
Hotellerie
5
Personalisierung
5
more ...
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Online availability
All
Undetermined
12
Free
3
Type of publication
All
Article
17
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Language
All
English
16
Undetermined
1
Author
All
MacMillan, Amy
2
Mumuni, Alhassan G.
2
O'Reilly, Kelley
2
Akhtar, Waheed
1
Breidbach, Christoph F.
1
Chanson, Mathieu
1
Chen, Jeng-Chung Victor
1
Chen, Yen-liang
1
Chevtchouk, Yanina
1
Cowley, Scott
1
Dibb, Sally
1
Fatima, Tasneem
1
Gottschalk, Sabrina Alexandra
1
Husnain, Mudassir
1
Hwang, Johye
1
Hwang, Yongjin
1
Jayawardhena, Chanaka
1
Jheng, Ru-Yun
1
Karimi, Sahar
1
Kelley, Brett
1
Kim, Jin-Young
1
Krannichfeldt, Ruben von
1
Lancendorfer, Karen M.
1
Le Nguyen Hoang
1
Le Thanh Tung
1
Li, Yuzhu
1
Lin, Chinho
1
Liu, Hongfei
1
Lu, Shouwang
1
Lu, Xiaoling
1
Mafael, Alexander
1
Maheswarappa, Satish Sasalu
1
Maity, Moutusy
1
Mishra, Anubhav
1
Ock, Deokkyung
1
Oikarinen, Eeva-Liisa
1
Pyle, Martin A.
1
Qiu, Lingyun
1
Qureshi, Imran
1
Rai, Bharatendra
1
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Institution
All
ToKnowPress
1
Published in...
All
Journal of business research : JBR
3
Journal of internet commerce
2
Corporate reputation review
1
Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management
1
Electronic commerce research and applications
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of contemporary hospitality management
1
International journal of sports marketing & sponsorship
1
Inventi impact: retailing & consumer services
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
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Source
All
ECONIS (ZBW)
16
RePEc
1
Showing
1
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10
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17
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date (oldest first)
1
On the performance of blockchain-based token offerings
Risius, Marten
;
Breidbach, Christoph F.
;
Chanson, Mathieu
; …
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014327181
Saved in:
2
The boundaries of a small company’s human voice : insights into dark humour in internet recruitment advertising
Oikarinen, Eeva-Liisa
- In:
Corporate reputation review
26
(
2023
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10014327311
Saved in:
3
The impacts of social needs and game playing type on esports consumers' positive eWOM sharing : applying the FIRO theory
Ock, Deokkyung
;
Hwang, Yongjin
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 967-984
Persistent link: https://www.econbiz.de/10014430859
Saved in:
4
A moderated mediation model of situational context and brand image for online purchases using eWOM
Le Nguyen Hoang
;
Le Thanh Tung
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10014281369
Saved in:
5
Who is an evangelist? : food tourists' positive and negative eWOM behavior
Kim, Jin-Young
;
Hwang, Johye
- In:
International journal of contemporary hospitality management
34
(
2022
)
2
,
pp. 555-577
Persistent link: https://www.econbiz.de/10013164477
Saved in:
6
In eWOM we trust : using naïve theories to understand consumer trust in a complex eWOM marketspace
Pyle, Martin A.
;
Smith, Andrew N.
;
Chevtchouk, Yanina
- In:
Journal of business research : JBR
122
(
2021
),
pp. 145-158
Persistent link: https://www.econbiz.de/10012420352
Saved in:
7
The effects of the format of two-sided online reviews : a linguistic perspective
Lu, Shouwang
;
Qiu, Lingyun
;
Wang, KanLiang
- In:
Information & management : the internat. journal of …
58
(
2021
)
8
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013192049
Saved in:
8
Online product review impact : the relative effects of review credibility and review relevance
Mumuni, Alhassan G.
;
O'Reilly, Kelley
;
MacMillan, Amy
; …
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 153-191
Persistent link: https://www.econbiz.de/10012258242
Saved in:
9
Examining the trade-off between compensation and promptness in eWOM-triggered service recovery : a restorative justice perspective
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Dibb, Sally
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 381-392
Persistent link: https://www.econbiz.de/10012063617
Saved in:
10
This product works well (for me) : the impact of first-person singular pronouns on online review helpfulness
Wang, Fang
;
Karimi, Sahar
- In:
Journal of business research : JBR
104
(
2019
),
pp. 283-294
Persistent link: https://www.econbiz.de/10012105029
Saved in:
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