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~subject:"Emotion"
~subject:"Werbung"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Emotion
Werbung
Consumer behaviour
49,615
Konsumentenverhalten
49,586
Relationship marketing
6,861
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6,860
Brand management
5,846
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5,846
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5,447
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5,447
Customer satisfaction
4,643
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4,642
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4,071
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4,071
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3,668
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3,668
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3,650
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3,650
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3,539
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3,537
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3,534
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3,533
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3,203
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3,153
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2,943
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2,935
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2,919
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2,505
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2,491
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2,267
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2,267
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2,217
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2,114
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1,970
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1,652
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Septianto, Felix
36
Han, Heesup
21
Bagozzi, Richard P.
17
Loureiro, Sandra Maria Correia
16
Gierl, Heribert
14
Mattila, Anna S.
14
Phau, Ian
14
Kemp, Elyria
13
Pelsmacker, Patrick de
13
Wu, Linwan
13
Eisend, Martin
12
Jang, Soocheong
12
Prashar, Sanjeev
12
Sarkar, Abhigyan
12
Yoon, Sukki
12
Dahlén, Micael
11
Torres, Ivonne M.
11
Dens, Nathalie
10
Thaichon, Park
10
Zúñiga, Miguel Ángel
10
Dodoo, Naa Amponsah
9
Evans, Nathaniel J.
9
Junaid, Muhammad
9
Pham, Michel T.
9
Prayag, Girish
9
Sar, Sela
9
Yoon, Hye Jin
9
Antonetti, Paolo
8
Boerman, Sophie C.
8
Bui, M̃y
8
Chan, Kara
8
Hanks, Lydia
8
Hussain, Khalid
8
Kidwell, Blair
8
Miao, Li
8
Wagner, Udo
8
Wen, Taylor Jing
8
Ahn, Jiseon
7
Bellman, Steven
7
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
244
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157
International journal of advertising : the review of marketing communications
127
Journal of marketing communications
107
Psychology & marketing
88
International journal of hospitality management
87
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72
Journal of advertising research
70
Journal of consumer research : JCR ; an interdisciplinary bimonthly
68
Journal of promotion management : innovations in planning and applied research
61
European journal of marketing : EJM
52
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
52
Journal of promotion management : JPM
51
The journal of brand management : an international journal
47
International journal of consumer studies
45
International journal of internet marketing and advertising : IJIMA
43
Tourism management : research, policies, practice
43
Journal of marketing research : JMR
42
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
42
The journal of product & brand management
42
Journal of advertising
41
Marketing letters : a journal of research in marketing
41
Journal of hospitality marketing & management
38
Journal of advertising : official publication of the American Academy of Advertising
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Journal of travel and tourism marketing
35
European journal of marketing
34
The journal of services marketing
33
Asia Pacific journal of marketing and logistics
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of business ethics : JOBE
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
The journal of consumer marketing
30
International journal of contemporary hospitality management
29
Health marketing quarterly
28
Journal of international consumer marketing
27
Journal of current issues and research in advertising : JCIRA
25
The service industries journal
25
Journal of marketing
24
Australasian marketing journal
22
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ECONIS (ZBW)
4,502
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1
Open-ended emotive projection test : a nondeterministic method for understanding consumers' emotional reactions to innovative food processing technologies
Altintzoglou, Themistoklis
;
Heide, Morten
- In:
Journal of international food & agribusiness marketing
36
(
2024
)
2
,
pp. 200-219
Persistent link: https://www.econbiz.de/10014567157
Saved in:
2
The effect of social proximity, attribution, and guilt on accepting dysfunctional customer behavior
Tomazelli, Joana Boesche
;
Rohden, Simoni F.
;
Espartel, …
- In:
Service business
18
(
2024
)
1
,
pp. 133-159
Persistent link: https://www.econbiz.de/10014504746
Saved in:
3
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
4
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
5
Should Net Promoter Score be supplemented with other customer feedback metrics? : an empirical investigation of Net Promoter Score and emotions in the mobile phone industry
Müller, Steffen
;
Seiler, Roger
;
Völkle, Melanie
- In:
International journal of market research
66
(
2024
)
2/3
,
pp. 303-320
Persistent link: https://www.econbiz.de/10014584482
Saved in:
6
Platformised possessions and relational labour
Denegri-Knott, Janice
;
Jenkins, Rebecca
;
Molesworth, Mike
; …
- In:
Marketing theory
24
(
2024
)
1
,
pp. 23-44
Persistent link: https://www.econbiz.de/10014631379
Saved in:
7
Church advertising and the marketization of religious hegemony
Appau, Samuelson
;
Yang, Ye
- In:
Marketing theory
24
(
2024
)
2
,
pp. 263-288
Persistent link: https://www.econbiz.de/10014631398
Saved in:
8
Fact versus fiction : blending storytelling with product attributes in advertisements
Krause-Galoni, Rebecca
;
Rucker, Derek D.
- In:
Journal of the Association for Consumer Research : JACR
9
(
2024
)
1
,
pp. 58-70
Persistent link: https://www.econbiz.de/10014633399
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9
Consumer information processing and decision-making : origins, findings, applications, and future directions
Schmitt, Bernd
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 2-6
Persistent link: https://www.econbiz.de/10014634412
Saved in:
10
Post-colonial consumer respect and the framing of neocolonial consumption in advertising
Varman, Rohit
;
Belk, Russell W.
;
Sreekumar, Hari
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
2
,
pp. 362-382
Persistent link: https://www.econbiz.de/10014634469
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