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~subject:"Emotion"
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Search: subject:"brand identification"
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Emotion
Brand management
144
Markenführung
143
Consumer behaviour
138
Konsumentenverhalten
137
Brand image
123
Markenimage
123
Brand
80
Markenartikel
79
Relationship marketing
77
Beziehungsmarketing
76
Brand identification
57
brand identification
41
Consumer-brand identification
32
Brand loyalty
29
Social Web
25
Social web
25
Markentreue
23
Personality psychology
21
Persönlichkeitspsychologie
21
Viral marketing
18
Virales Marketing
18
Customer satisfaction
17
Kundenzufriedenheit
17
Internet marketing
15
Online-Marketing
15
Confidence
14
Vertrauen
14
brand loyalty
13
Corporate Social Responsibility
11
Corporate reputation
11
Corporate social responsibility
11
Firmenimage
11
Salespeople
11
Verkaufspersonal
11
Dienstleistungsqualität
10
Service quality
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English
14
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Alnawas, Ibrahim
1
Altarifi, Shadi
1
Alvarado-Karste, Diego
1
Arghashi, Vahideh
1
Bozbay, Zehra
1
Buche, Mari W.
1
Cai, Jian
1
Casidy, Riza
1
Chan, Terri H.
1
Dalman, M. Deniz
1
Guo, Gongxing
1
Halim, M.
1
Haupt, Martin
1
Hutzinger, Clemens
1
Itoo, Murtaza Hassan
1
Jeong, Gap Yeon
1
Karami, Azhdar
1
Kidwell, Blair
1
Kim, Min Suk
1
Komppula, Raija
1
Konu, Henna
1
Li, Zhigang
1
Mikkonen, Titta
1
Min, Junhong
1
Murphy, Jamie
1
Nofta Martini, Aldini
1
O'Cass, Aron
1
Ohlwein, Martin
1
Parrey, Shakir Hussain
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Rather, Raouf Ahmad
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Shehnaz Tehseen
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1
Wagner, Udo
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1
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The journal of product & brand management
3
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
Journal of Indonesian economy & business
1
Journal of business ethics : JOBE
1
Journal of destination marketing & management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international trade & commerce
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of vacation marketing : an international journal
1
The journal of brand management : an international journal
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
I am ashamed of my brand-self! : consumer-
brand
identification
as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
3
The effect of cognitive and affective involvement on intention to use and word of mouth : the case of zoom users in Indonesia
Siahaan, Nur Halimah
;
Nofta Martini, Aldini
;
Halim, M.
- In:
Journal of Indonesian economy & business
37
(
2022
)
2
,
pp. 136-161
Persistent link: https://www.econbiz.de/10013455667
Saved in:
4
How brands can succeed communicating social purpose : engaging consumers through empathy and self-involving gamification
Chan, Terri H.
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 801-834
Persistent link: https://www.econbiz.de/10014296427
Saved in:
5
How to improve destination
brand
identification
and loyalty using short-form videos? : the role of emotional experience and self-congruity
Li, Zhigang
;
Zhang, Jing
- In:
Journal of destination marketing & management
30
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014458639
Saved in:
6
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
7
The anatomy of a rivalry : the role of resentment in the development of brand attitudes
Alvarado-Karste, Diego
;
Kidwell, Blair
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 637-653
Persistent link: https://www.econbiz.de/10013393667
Saved in:
8
An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction
Arghashi, Vahideh
;
Bozbay, Zehra
;
Karami, Azhdar
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
4
,
pp. 319-348
Persistent link: https://www.econbiz.de/10012695107
Saved in:
9
Investigating emotional commitment towards a region and a hotel brand
Konu, Henna
;
Murphy, Jamie
;
Komppula, Raija
;
Mikkonen, Titta
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012241562
Saved in:
10
The effect of brand experience on brand love through brand trust, satisfaction, and identification
Kim, Min Suk
;
Jeong, Gap Yeon
- In:
Journal of international trade & commerce
15
(
2019
)
5
,
pp. 205-225
Persistent link: https://www.econbiz.de/10012546791
Saved in:
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