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~subject:"Estimation"
~subject:"Großveranstaltung"
~subject:"Sports marketing"
~subject:"USA"
~type_genre:"Elektronischer Datenträger als Beilage"
~type_genre:"Fallstudie"
~type_genre:"Glossary included"
~type_genre:"Thesis"
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Subject
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Estimation
Großveranstaltung
Sports marketing
USA
Event marketing
147
Event-Marketing
147
Deutschland
68
Germany
68
Theorie
25
Theory
25
Erlebnismarketing
22
Brand management
20
Markenführung
20
Consumer behaviour
17
Konsumentenverhalten
17
Freizeitwirtschaft
16
Leisure industries
16
Advertising effects
15
Sponsoring
15
Sponsorship
15
Werbewirkung
15
Marketing management
13
Marketingmanagement
13
Big event
11
Brand image
10
Markenimage
10
Emotion
9
Erfolgsfaktor
9
Markenpolitik
9
Schätzung
9
Sportveranstaltung
9
Unternehmen
9
Veranstaltung
9
Welt
9
World
9
Automotive industry
8
Beziehungsmarketing
8
Kfz-Industrie
8
Relationship marketing
8
Sportmarketing
8
Success factor
7
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All
Free
1
Undetermined
1
Type of publication
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Book / Working Paper
19
Article
14
Type of publication (narrower categories)
All
Elektronischer Datenträger als Beilage
Fallstudie
Glossary included
Thesis
Article in journal
174
Aufsatz in Zeitschrift
174
Aufsatz im Buch
63
Book section
63
Hochschulschrift
19
Case study
16
Graue Literatur
14
Non-commercial literature
14
Collection of articles of several authors
11
Sammelwerk
11
Working Paper
11
Arbeitspapier
10
Aufsatzsammlung
5
Glossar enthalten
2
Reprint
2
Bibliografie enthalten
1
Bibliography included
1
Guidebook
1
Konferenzschrift
1
Ratgeber
1
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Language
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German
21
English
12
Author
All
Drengner, Jan
3
Nufer, Gerd
2
Zanger, Cornelia
2
Addeo, Felice
1
Bellelli, Piera
1
Beverland, Michael B.
1
Bühler, André
1
Carù, Antonella
1
Chadwick, Simon
1
Chung, Kevin Y. C.
1
Cova, Bernard
1
Davou, Konstantina
1
Derdenger, Timothy P.
1
Eisermann, Uwe
1
Fairley, Sheranne
1
Forberger, Dirk
1
Frost, Warwick
1
Gallucci, Carmen
1
Gross, Michael A.
1
Heere, Bob
1
Hensel, Claudia
1
Kanther, Verena
1
Kickenweitz, Elisabeth
1
Kickenweitz, Jörg
1
Klein, Christoph
1
Klunkert, Gabriele
1
Laing, Jennifer
1
Larson, Mia
1
Lasslop, Ingo
1
McIntyre Miller, Whitney
1
Mohr, Iris
1
Nitschke, Axel
1
Olberding, Julie Cencula
1
Ostermann, Frank
1
Pfadenhauer, Michaela
1
Pfaff, Stefan M.
1
Pullman, Madeleine
1
Rübner, Wolf
1
Saccà, Giuliana
1
Schmid, Ulrich
1
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Institution
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Georg-August-Universität Göttingen / Sozialwissenschaftliche Fakultät
1
Heidelberger Sportbusiness-Forum <3, 1999, Heidelberg>
1
Technische Universität Chemnitz
1
Published in...
All
Wirtschaftswissenschaft
3
Gabler Edition Wissenschaft
2
Berichte aus der Betriebswirtschaft
1
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
1
Gabler Edition Wissenschaft / Innovatives Markenmanagement
1
Gabler Edition Wissenschaft / Schriftenreihe der HHL - Leipzig Graduate School of Management
1
Gabler Edition Wissenschaft: Forschungsgruppe Konsum und Verhalten
1
Gabler-Edition Wissenschaft
1
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Journal of hospitality marketing & management
1
Journal of management inquiry
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Managing consumer services : factory or theater?
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Memorable customer experiences : a research anthology
1
Schriftenreihe Sportökonomie in Forschung und Praxis
1
Schriftenreihe Unternehmensführung und Marketing
1
Social enterprise and special events : market-based approaches to mission-driven gatherings
1
Sport management review
1
Successful social media and ecommerce strategies in the wine industry
1
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Source
All
ECONIS (ZBW)
33
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1
Energizing community development through community events
Olberding, Julie Cencula
;
McIntyre Miller, Whitney
- In:
Social enterprise and special events : market-based …
,
(pp. 145-159)
.
2017
Persistent link: https://www.econbiz.de/10011567731
Saved in:
2
The use of social media in the wine event industry : a case study of the High Country Harvest in Australia
Strickland, Paul
;
Williams, Kim M.
;
Laing, Jennifer
; …
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 74-92)
.
2016
Persistent link: https://www.econbiz.de/10011558847
Saved in:
3
The assessment of cultural experience through the measurement of cross-cutting skills : the Giffoni Experience case study
Gallucci, Carmen
;
Bellelli, Piera
;
Saccà, Giuliana
; …
- In:
Handbook of research on management of cultural products …
,
(pp. 83-112)
.
2014
Persistent link: https://www.econbiz.de/10010348393
Saved in:
4
The design of consumer experiences : managerial approaches for service companies
Carù, Antonella
;
Cova, Bernard
- In:
Managing consumer services : factory or theater?
,
(pp. 91-108)
.
2014
Persistent link: https://www.econbiz.de/10010478148
Saved in:
5
Economic value of celebrity endorsements : Tiger Woods' impact on sales of Nike golf balls
Chung, Kevin Y. C.
;
Derdenger, Timothy P.
;
Srinivasan, …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10009736690
Saved in:
6
Do charity sport events function as "brandfests" in the development of brand community?
Woolf, Jules
;
Heere, Bob
;
Walker, Matthew
- In:
Journal of sport management : the official journal of …
27
(
2013
)
2
,
pp. 95-107
Persistent link: https://www.econbiz.de/10009737316
Saved in:
7
Event-Marketing im Sport
Nufer, Gerd
;
Bühler, André
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 293-322)
.
2013
Persistent link: https://www.econbiz.de/10009705014
Saved in:
8
Playing their roles : experiential design concepts applied in complex services
Gross, Michael A.
;
Pullman, Madeleine
- In:
Journal of management inquiry
21
(
2012
)
1
,
pp. 43-59
Persistent link: https://www.econbiz.de/10009505383
Saved in:
9
The Kia Amateur Australian Open : lessons for sponsor activation and event management
Fairley, Sheranne
;
Tyler, B. David
- In:
Sport management review
14
(
2011
)
1
,
pp. 25-32
Persistent link: https://www.econbiz.de/10008859165
Saved in:
10
Marketing für Mega Events
Eisermann, Uwe
;
Kickenweitz, Jörg
;
Kickenweitz, Elisabeth
- In:
Entscheidungsstrategien in der BWL : Case Studies für …
,
(pp. 273-316)
.
2011
Persistent link: https://www.econbiz.de/10009269954
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