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~subject:"Estimation"
~subject:"Großveranstaltung"
~subject:"USA"
~type_genre:"Elektronischer Datenträger als Beilage"
~type_genre:"Fallstudie"
~type_genre:"Glossary included"
~type_genre:"Thesis"
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Search: subject_exact:"Erlebnismarketing"
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Estimation
Großveranstaltung
USA
Event marketing
147
Event-Marketing
147
Deutschland
68
Germany
68
Theorie
25
Theory
25
Erlebnismarketing
22
Brand management
20
Markenführung
20
Consumer behaviour
17
Konsumentenverhalten
17
Freizeitwirtschaft
16
Leisure industries
16
Advertising effects
15
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15
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15
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15
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13
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13
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11
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10
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10
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9
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9
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9
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9
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8
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8
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8
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Elektronischer Datenträger als Beilage
Fallstudie
Glossary included
Thesis
Article in journal
153
Aufsatz in Zeitschrift
153
Aufsatz im Buch
55
Book section
55
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13
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13
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11
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11
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10
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9
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7
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7
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4
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2
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2
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Drengner, Jan
3
Zanger, Cornelia
2
Addeo, Felice
1
Bellelli, Piera
1
Beverland, Michael B.
1
Carù, Antonella
1
Chadwick, Simon
1
Chung, Kevin Y. C.
1
Cova, Bernard
1
Davou, Konstantina
1
Derdenger, Timothy P.
1
Eisermann, Uwe
1
Forberger, Dirk
1
Frost, Warwick
1
Gallucci, Carmen
1
Gross, Michael A.
1
Heere, Bob
1
Hensel, Claudia
1
Kanther, Verena
1
Kickenweitz, Elisabeth
1
Kickenweitz, Jörg
1
Klein, Christoph
1
Klunkert, Gabriele
1
Laing, Jennifer
1
Larson, Mia
1
Lasslop, Ingo
1
McIntyre Miller, Whitney
1
Mohr, Iris
1
Nitschke, Axel
1
Olberding, Julie Cencula
1
Pfadenhauer, Michaela
1
Pullman, Madeleine
1
Rübner, Wolf
1
Saccà, Giuliana
1
Srinivasan, Kannan
1
Strickland, Paul
1
Stöhr, Anja
1
Thwaites, Des
1
Walker, Matthew
1
Weiss, Dirk
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1
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
1
Gabler Edition Wissenschaft / Innovatives Markenmanagement
1
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1
Gabler Edition Wissenschaft: Forschungsgruppe Konsum und Verhalten
1
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1
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Journal of hospitality marketing & management
1
Journal of management inquiry
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Managing consumer services : factory or theater?
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Memorable customer experiences : a research anthology
1
Schriftenreihe Unternehmensführung und Marketing
1
Social enterprise and special events : market-based approaches to mission-driven gatherings
1
Successful social media and ecommerce strategies in the wine industry
1
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ECONIS (ZBW)
26
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1
Energizing community development through community events
Olberding, Julie Cencula
;
McIntyre Miller, Whitney
- In:
Social enterprise and special events : market-based …
,
(pp. 145-159)
.
2017
Persistent link: https://www.econbiz.de/10011567731
Saved in:
2
The use of social media in the wine event industry : a case study of the High Country Harvest in Australia
Strickland, Paul
;
Williams, Kim M.
;
Laing, Jennifer
; …
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 74-92)
.
2016
Persistent link: https://www.econbiz.de/10011558847
Saved in:
3
The assessment of cultural experience through the measurement of cross-cutting skills : the Giffoni Experience case study
Gallucci, Carmen
;
Bellelli, Piera
;
Saccà, Giuliana
; …
- In:
Handbook of research on management of cultural products …
,
(pp. 83-112)
.
2014
Persistent link: https://www.econbiz.de/10010348393
Saved in:
4
The design of consumer experiences : managerial approaches for service companies
Carù, Antonella
;
Cova, Bernard
- In:
Managing consumer services : factory or theater?
,
(pp. 91-108)
.
2014
Persistent link: https://www.econbiz.de/10010478148
Saved in:
5
Economic value of celebrity endorsements : Tiger Woods' impact on sales of Nike golf balls
Chung, Kevin Y. C.
;
Derdenger, Timothy P.
;
Srinivasan, …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10009736690
Saved in:
6
Do charity sport events function as "brandfests" in the development of brand community?
Woolf, Jules
;
Heere, Bob
;
Walker, Matthew
- In:
Journal of sport management : the official journal of …
27
(
2013
)
2
,
pp. 95-107
Persistent link: https://www.econbiz.de/10009737316
Saved in:
7
Playing their roles : experiential design concepts applied in complex services
Gross, Michael A.
;
Pullman, Madeleine
- In:
Journal of management inquiry
21
(
2012
)
1
,
pp. 43-59
Persistent link: https://www.econbiz.de/10009505383
Saved in:
8
Marketing für Mega Events
Eisermann, Uwe
;
Kickenweitz, Jörg
;
Kickenweitz, Elisabeth
- In:
Entscheidungsstrategien in der BWL : Case Studies für …
,
(pp. 273-316)
.
2011
Persistent link: https://www.econbiz.de/10009269954
Saved in:
9
Innovation and creativity in festival organizations
Larson, Mia
- In:
Journal of hospitality marketing & management
20
(
2011
)
3/4
,
pp. 287-310
Persistent link: https://www.econbiz.de/10009130558
Saved in:
10
Schaustellungen und Volksbelustigungen auf Leipziger Messen des 19. Jahrhunderts : eine wirtschafts- und sozialgeschichtliche Untersuchung
Klunkert, Gabriele
-
2010
-
1. Auflage
Persistent link: https://www.econbiz.de/10003991800
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