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~subject:"Firm performance"
~subject:"International marketing"
~subject:"Strategic management"
~type_genre:"Glossary included"
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Firm performance
International marketing
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98
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98
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31
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31
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18
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18
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17
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17
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1,699
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220
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114
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99
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94
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94
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87
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74
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67
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48
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47
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47
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45
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45
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39
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26
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14
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6
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6
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3
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2
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1
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McGraw-Hill/Irwin series in marketing
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ECONIS (ZBW)
10
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1
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
2
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
3
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Saved in:
4
Principles of contemporary marketing
Kurtz, David L.
-
2008
-
Intern. student ed
Persistent link: https://www.econbiz.de/10013485443
Saved in:
5
The marketing director's role in business planning and corporate governance
Michaluk, Gerald
-
2007
Persistent link: https://www.econbiz.de/10003563829
Saved in:
6
Essentials of marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10002705289
Saved in:
7
Basic marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
-
15. ed., internat. ed
Persistent link: https://www.econbiz.de/10001950109
Saved in:
8
E-business : strategic thinking and practice
Canzer, Brahm
-
2003
Persistent link: https://www.econbiz.de/10001702748
Saved in:
9
Essentials of marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2003
-
9. ed
Persistent link: https://www.econbiz.de/10001689949
Saved in:
10
Contemporary marketing
Boone, Louis E.
;
Kurtz, David L.
-
2002
-
[2002 ed.]
Persistent link: https://www.econbiz.de/10001616372
Saved in:
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