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~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
~subject:"Markenpolitik"
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Search: subject:"Brand Management"
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Firmenimage
Konsumentenverhalten
Markenpolitik
Brand management
17,523
Markenführung
17,056
Consumer behaviour
7,441
Markenimage
7,108
Brand image
7,022
Markenartikel
5,243
Brand
5,242
Relationship marketing
2,555
Beziehungsmarketing
2,552
Social Web
1,779
Social web
1,777
Online-Marketing
1,592
Internet marketing
1,573
Marketingmanagement
1,389
Marketing management
1,386
Deutschland
1,168
Werbewirkung
1,138
Advertising effects
1,128
Germany
1,113
Marketing
888
Luxury goods
876
Luxusgüter
873
Werbung
755
Advertising
745
Einzelhandel
688
Retail trade
676
Brand loyalty
665
Theorie
662
Theory
662
Corporate reputation
658
Customer satisfaction
639
Kundenzufriedenheit
630
Internationales Marketing
625
International marketing
620
Handelsmarke
597
USA
597
Emotion
590
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Undetermined
4,587
Free
1,169
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Article
6,627
Book / Working Paper
3,256
Journal
13
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Article in journal
6,138
Aufsatz in Zeitschrift
6,138
Hochschulschrift
564
Aufsatz im Buch
480
Book section
480
Thesis
386
Collection of articles of several authors
229
Sammelwerk
229
Aufsatzsammlung
204
Graue Literatur
187
Non-commercial literature
187
Dissertation u.a. Prüfungsschriften
132
Case study
130
Fallstudie
130
Arbeitspapier
93
Working Paper
93
Konferenzschrift
70
Conference paper
67
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67
Reprint
64
Ratgeber
60
Lehrbuch
59
Guidebook
56
Textbook
49
Bibliografie enthalten
47
Bibliography included
47
Conference proceedings
39
Handbook
27
Handbuch
27
Fallstudiensammlung
15
Glossar enthalten
9
Glossary included
9
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8
Systematic review
7
Universitätsschrift
7
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English
7,975
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1,849
Undetermined
86
French
5
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Russian
2
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2
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1
Portuguese
1
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Author
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Esch, Franz-Rudolf
60
Burmann, Christoph
48
Melewar, T. C.
40
Baumgarth, Carsten
38
Huber, Frank
38
Meffert, Heribert
38
Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Keller, Kevin Lane
31
Tomczak, Torsten
30
Balmer, John M. T.
28
Bruhn, Manfred
27
Wiedmann, Klaus-Peter
27
Bang, Nguyen
26
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Schmidt, Holger J.
22
Ahlert, Dieter
20
Hollebeek, Linda D.
20
De Chernatony, Leslie
19
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
MacInnis, Deborah J.
19
Bauer, Hans H.
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Kernstock, Joachim
17
Strebinger, Andreas
17
Swoboda, Bernhard
17
Veloutsou, Cleopatra
17
Dawes, John
16
Fetscherin, Marc
16
Foroudi, Pantea
16
Langner, Tobias
16
Martínez-López, Francisco J.
16
Sattler, Henrik
16
Zschiesche, Arnd
16
Errichiello, Oliver Carlo
15
Khan, Imran
15
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Institution
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Springer Fachmedien Wiesbaden
96
Gesellschaft zur Erforschung des Markenwesens
21
Verlag Dr. Kovač
14
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
8
Haufe-Lexware GmbH & Co. KG
7
Information Resources Management Association
7
NetLibrary, Inc
6
Springer International Publishing
5
De Gruyter Oldenbourg
4
Gesellschaft für Konsum-, Markt- und Absatzforschung
4
IGI Global
4
Springer Gabler <Firma>
4
Trendbüro <Hamburg>
4
American Marketing Association
3
Campus Verlag
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Helmut-Schmidt-Universität
3
Marketing zwischen Theorie und Praxis e.V. / Alumni
3
National Bureau of Economic Research
3
Redline Verlag
3
Verlag Franz Vahlen
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Institut für Gewerblichen Rechtsschutz <Zürich>
2
Institut für Handelsmanagement <Münster (Westf)>
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Markendialog <13, 2009, Berlin>
2
UVK Verlagsgesellschaft mbH
2
Universität Hannover / Institut für Marketing & Management
2
Universität Trier
2
W. Kohlhammer GmbH
2
Wiley-VCH
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Arbeitsgemeinschaft für Marketing
1
Autohaus Buch und Formular
1
BBDO-Consulting GmbH <Düsseldorf>
1
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Published in...
All
Journal of business research : JBR
430
The journal of brand management : an international journal
306
The journal of product & brand management
296
SpringerLink / Bücher
260
Journal of retailing and consumer services
252
Psychology & marketing
89
European journal of marketing : EJM
85
Asia Pacific journal of marketing and logistics
84
Innovatives Markenmanagement
75
International journal of hospitality management
75
Journal of marketing communications
75
Journal of strategic marketing
68
Marketing intelligence & planning
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
International journal of advertising : the review of marketing communications
60
Journal of promotion management : innovations in planning and applied research
60
Journal of international consumer marketing
57
Springer eBook Collection
57
Journal of the Academy of Marketing Science
56
Research
56
International journal of internet marketing and advertising : IJIMA
54
Journal of marketing management : MM
52
Marketing letters : a journal of research in marketing
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of marketing
49
International marketing review
48
Journal of promotion management : JPM
47
Journal of global marketing
46
Cogent business & management
45
International journal of consumer studies
45
Journal of fashion marketing and management
45
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
43
Springer eBook Collection / Business and Economics
42
Gabler Edition Wissenschaft
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Industrial marketing management : the international journal for industrial and high-tech firms
37
International journal of retail & distribution management
37
Qualitative market research : an international journal
36
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Source
All
ECONIS (ZBW)
9,236
USB Cologne (EcoSocSci)
657
BASE
2
ArchiDok
1
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1
The effects of brand equity on millennials' purchase decision for sports nutrition products in Ireland
Louvet, Denise
- In:
DBS business review : an international academic …
5
(
2023
),
pp. 5-50
Persistent link: https://www.econbiz.de/10014252361
Saved in:
2
From one to five stars : an exploratory study of how consumer reviews and digital brand identity shape maternal pediatrician selection
Bradshaw, Amanda S.
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014333892
Saved in:
3
Consumer-based brand equity : do brand relationships matter?
Ruzzier, Maja Konečnik
;
Petek, Nuša
;
Bavdaž, Mojca
- In:
Management : journal of contemporary management issues
27
(
2022
)
1
,
pp. 191-212
Persistent link: https://www.econbiz.de/10013502536
Saved in:
4
You are what you communicate : on the relationships among university brand personality, identification, student participation, and citizenship behaviour
Naheen, Fahmida
;
Elsharnouby, Tamer H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 368-389
Persistent link: https://www.econbiz.de/10014566979
Saved in:
5
Sport team identification : a social identity perspective comparing local and distant fans
Lintumäki, Petri
;
Koll, Oliver
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014504781
Saved in:
6
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
7
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
8
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
9
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
10
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
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