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~subject:"Firmenimage"
~subject:"Markenimage"
~subject:"Retail trade"
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Search: "European journal of marketing : EJM"
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Firmenimage
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Consumer behaviour
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129
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Balmer, John M. T.
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European journal of marketing : EJM
171
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ECONIS (ZBW)
171
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81
Having champagne without celebration? : the impact of self-regulatory focus on moderate incongruity effect
Chang, Shin-Shin
;
Chang, Chung-Chau
;
Chien, Ya-Lan
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1939-1961
Persistent link: https://www.econbiz.de/10010461828
Saved in:
82
The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment
Abosag, Ibrahim
;
Farah, Maya F.
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2262-2283
Persistent link: https://www.econbiz.de/10010462709
Saved in:
83
The role of convenience in a recreational shopping trip
Reimers, Vaughan
;
Chao, Fred
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2213-2236
Persistent link: https://www.econbiz.de/10010462718
Saved in:
84
Price customization and within-chain data do not mix!
Niraj, Rakesh
;
Siddarth, S.
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 360-379
Persistent link: https://www.econbiz.de/10010344072
Saved in:
85
Employer brand trust and affect : linking brand personality to employer brand attractiveness
Rampl, Linn Viktoria
;
Kenning, Peter
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 218-236
Persistent link: https://www.econbiz.de/10010344088
Saved in:
86
Exploring brand associations : an innovative methodological approach
Camiciottoli, Belinda Crawford
;
Ranfagni, Silvia
; …
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
Saved in:
87
Shopping orientation as a stable consumer disposition and its influence on consumers' evaluations of retailer communication
Büttner, Oliver B.
;
Florack, Arnd
;
Göritz, Anja
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1026-1045
Persistent link: https://www.econbiz.de/10010388098
Saved in:
88
Risk as moderator of the trust-loyalty relationship
Paulssen, Marcel
;
Roulet, Raphael
;
Wilke, Sina
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 964-981
Persistent link: https://www.econbiz.de/10010388101
Saved in:
89
Patterns in competitive structure among retail finanical services brands
Dawes, John G.
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 924-942
Persistent link: https://www.econbiz.de/10010388103
Saved in:
90
Commercialised nostalgia : staging consumer experiences in small business
Hamilton, Kathy
;
Wagner, Beverly A.
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 813-832
Persistent link: https://www.econbiz.de/10010388108
Saved in:
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