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~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles written by one author"
~type_genre:"Konferenzbeitrag"
~type_genre:"Working Paper"
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Search: subject:"Markenartikel"
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Subject
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Firmenimage
Brand management
12,659
Markenführung
12,659
Markenimage
8,877
Brand image
8,873
Konsumentenverhalten
8,391
Consumer behaviour
8,385
Brand
5,833
Markenartikel
5,781
Beziehungsmarketing
2,560
Relationship marketing
2,559
Social Web
1,750
Social web
1,750
Online-Marketing
1,498
Internet marketing
1,496
Advertising effects
1,276
Werbewirkung
1,276
Marketing management
1,204
Marketingmanagement
1,204
Luxury goods
902
Luxusgüter
902
Herkunftsbezeichnung
901
Designation of origin
900
USA
893
United States
887
Customer satisfaction
838
Kundenzufriedenheit
838
Corporate reputation
793
Deutschland
791
Germany
788
Tourism marketing
775
Tourismusmarketing
775
Advertising
754
Brand loyalty
747
Theorie
737
Werbung
732
Theory
730
Einzelhandel
659
Retail trade
658
Markentreue
655
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Online availability
All
Undetermined
313
Free
69
Type of publication
All
Article
754
Book / Working Paper
39
Type of publication (narrower categories)
All
Article in journal
Aufsatz im Buch
Collection of articles written by one author
Konferenzbeitrag
Working Paper
Aufsatz in Zeitschrift
619
Book section
143
Case study
44
Fallstudie
44
Hochschulschrift
41
Thesis
34
Graue Literatur
31
Non-commercial literature
31
Arbeitspapier
30
Collection of articles of several authors
29
Sammelwerk
29
Aufsatzsammlung
14
Reprint
11
Guidebook
7
Ratgeber
7
Fallstudiensammlung
6
Conference paper
4
Conference proceedings
4
Konferenzschrift
4
Bibliografie enthalten
1
Bibliography included
1
Festschrift
1
Handbook
1
Handbuch
1
Interview
1
Lehrbuch
1
Mikroform
1
Sammlung
1
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Language
All
English
699
German
92
French
2
Author
All
Balmer, John M. T.
18
Melewar, T. C.
17
Foroudi, Pantea
11
Bang, Nguyen
10
Gupta, Suraksha
6
Iglesias, Oriol
6
Van Hoye, Greet
6
Balmer, John M.T.
5
Becker, Kip
5
Foroudi, Mohammad Mahdi
5
Rindell, Anne
5
Sharifah Faridah Syed Alwi
5
Urde, Mats
5
Wiedmann, Klaus-Peter
5
Abratt, Russell
4
Chen, Weifeng
4
Dennis, Charles
4
Greyser, Stephen A.
4
Hatch, Mary Jo
4
Merrilees, Bill
4
Miller, Dale
4
Podnar, Klement
4
Schultz, Majken
4
Swoboda, Bernhard
4
Abimbola, Temi
3
Bagozzi, Richard P.
3
Baumgarth, Carsten
3
Dineen, Brian R.
3
Erz, Antonia
3
Esch, Franz-Rudolf
3
Han, Heesup
3
He, Xinming
3
Henkel, Sven
3
Hennigs, Nadine
3
Hussain, Shahzeb
3
Ind, Nicholas
3
Kabst, Rüdiger
3
Kim, Kyung Hoon
3
Kirchgeorg, Manfred
3
Kitchen, Philip J.
3
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Institution
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Erasmus Research Institute of Management
1
Odense Universitet / Institut for Afsaetningsøkonomi
1
Universität Hannover / Institut für Marketing & Management
1
Universität St. Gallen / Institut für Medien- und Kommunikationsmanagement
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Published in...
All
The journal of brand management : an international journal
46
Journal of business research : JBR
33
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Journal of retailing and consumer services
16
The journal of product & brand management
16
Corporate reputation review : an international journal
15
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business ethics : JOBE
11
European journal of marketing : EJM
10
Corporate communications : an international journal
9
International studies of management and organization
9
Marketing intelligence & planning
9
Corporate brand and corporate reputation
8
Journal of travel and tourism marketing
8
Journal of strategic marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of business strategy
6
Journal of marketing communications
6
Qualitative market research : an international journal
6
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of marketing
5
Corporate reputation review
4
Corporate social responsibility and environmental management
4
Economic research
4
International journal of retail & distribution management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing management : MM
4
Journal of the Academy of Marketing Science
4
Organizational identity in practice
4
Psychology & marketing
4
The journal of consumer marketing
4
Administrative Sciences : open access journal
3
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
3
Contemporary thoughts on corporate branding and corporate identity management
3
Employer branding for competitive advantage : models and implementation strategies
3
European management journal
3
Global business & economics review
3
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ECONIS (ZBW)
793
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793
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1
Experience goods, umbrella branding, and reputation
Niinimäki, Juha-Pekka
- In:
Review of industrial organization
62
(
2023
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10014227166
Saved in:
2
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
3
Sustainable marketing and its impact on the image of the company
Sujanska, Lucia
;
Nadanyiova, Margareta
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
2
,
pp. 51-57
Persistent link: https://www.econbiz.de/10014445486
Saved in:
4
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
5
Relationship of advertising appeals, corporate reputation and brand advocacy : the mediation role of brand loyalty
Mahmood, Asif
;
Haider, Syed Zeeshan
- In:
LogForum : elektroniczne czasopismo naukowe z dziedziny …
16
(
2020
)
2
,
pp. 287-298
Persistent link: https://www.econbiz.de/10012269836
Saved in:
6
Reputation and advertising of collective brand members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
; …
- In:
Journal of wine economics
16
(
2021
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
Saved in:
7
The effect of the CEO media coverage on corporate brand equity : evidence from Poland
Górska, Anna
;
Mazurek, Grzegorz
- In:
Oeconomia Copernicana
12
(
2021
)
2
,
pp. 499-523
Persistent link: https://www.econbiz.de/10012616040
Saved in:
8
Expanding branding : effects of multiple brand types on organizational attractiveness
Wu, Lusi
;
Dineen, Brian R.
- In:
Chinese management studies
17
(
2023
)
6
,
pp. 1346-1367
Persistent link: https://www.econbiz.de/10014482662
Saved in:
9
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
10
Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
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