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Firmenimage
Markenführung
16,914
Brand management
16,911
Markenimage
10,788
Brand image
10,584
Konsumentenverhalten
10,021
Consumer behaviour
10,013
Markenartikel
9,106
Brand
7,847
Beziehungsmarketing
3,052
Relationship marketing
3,050
Markenpolitik
2,218
Social Web
2,042
Social web
2,042
Deutschland
1,958
Online-Marketing
1,795
Internet marketing
1,769
Marketingmanagement
1,675
Marketing management
1,654
Germany
1,649
Werbewirkung
1,541
Advertising effects
1,520
Theorie
1,353
Theory
1,345
Luxury goods
1,126
Luxusgüter
1,126
Marketing
1,118
USA
1,097
United States
1,067
Werbung
1,065
Herkunftsbezeichnung
1,022
Designation of origin
1,019
Corporate reputation
982
Advertising
959
Customer satisfaction
939
Kundenzufriedenheit
939
Brand loyalty
910
Tourismusmarketing
880
Tourism marketing
879
Markentreue
877
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Undetermined
340
Free
111
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Article
772
Book / Working Paper
209
Journal
1
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Article in journal
624
Aufsatz in Zeitschrift
624
Aufsatz im Buch
144
Book section
144
Case study
44
Fallstudie
44
Hochschulschrift
41
Thesis
34
Graue Literatur
31
Non-commercial literature
31
Arbeitspapier
30
Working Paper
30
Collection of articles of several authors
29
Sammelwerk
29
Aufsatzsammlung
14
Reprint
11
Guidebook
7
Ratgeber
7
Fallstudiensammlung
6
Conference paper
5
Konferenzbeitrag
5
Conference proceedings
4
Konferenzschrift
4
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Festschrift
1
Handbook
1
Handbuch
1
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1
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1
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1
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1
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English
823
German
156
French
4
Swedish
1
Author
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Balmer, John M. T.
22
Melewar, T. C.
20
Foroudi, Pantea
12
Bang, Nguyen
10
Tomczak, Torsten
10
Esch, Franz-Rudolf
9
Iglesias, Oriol
7
Balmer, John M.T.
6
Greyser, Stephen A.
6
Gupta, Suraksha
6
Hatch, Mary Jo
6
Kernstock, Joachim
6
Schultz, Majken
6
Swoboda, Bernhard
6
Urde, Mats
6
Van Hoye, Greet
6
Wiedmann, Klaus-Peter
6
Becker, Kip
5
Dennis, Charles
5
Foroudi, Mohammad Mahdi
5
Ind, Nicholas
5
Otubanjo, Olutayo
5
Rindell, Anne
5
Sharifah Faridah Syed Alwi
5
Abimbola, Temi
4
Abratt, Russell
4
Chen, Weifeng
4
Fiedler, Lars
4
Henkel, Sven
4
Keller, Kevin Lane
4
Kick, Markus
4
Langner, Tobias
4
Lee, Jung Wan
4
Merrilees, Bill
4
Miller, Dale
4
Podnar, Klement
4
Schaefer, Katharina
4
Schmidt, Holger J.
4
Trost, Armin
4
Vallaster, Christine
4
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Institution
All
IGI Global
2
Universität Hannover / Institut für Marketing & Management
2
Chartered Institute of Marketing
1
Erasmus Research Institute of Management
1
Haufe-Lexware GmbH & Co. KG
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
National Bureau of Economic Research
1
Odense Universitet / Institut for Afsaetningsøkonomi
1
Springer Fachmedien Wiesbaden
1
Tectum Verlag
1
Universität Mannheim
1
Universität St. Gallen / Institut für Medien- und Kommunikationsmanagement
1
Universität Trier
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Zeppelin Universität
1
av Edition GmbH
1
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Published in...
All
The journal of brand management : an international journal
46
Journal of business research : JBR
33
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Journal of retailing and consumer services
16
The journal of product & brand management
16
Corporate reputation review : an international journal
15
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business ethics : JOBE
11
SpringerLink / Bücher
11
European journal of marketing : EJM
10
Corporate communications : an international journal
9
International studies of management and organization
9
Marketing intelligence & planning
9
Corporate brand and corporate reputation
8
Journal of travel and tourism marketing
8
Journal of strategic marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of business strategy
6
Journal of marketing communications
6
Qualitative market research : an international journal
6
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of marketing
5
Corporate reputation review
4
Corporate social responsibility and environmental management
4
Economic research
4
Gabler Edition Wissenschaft
4
International journal of retail & distribution management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing management : MM
4
Journal of the Academy of Marketing Science
4
Organizational identity in practice
4
Psychology & marketing
4
Springer eBook Collection / Business and Economics
4
The journal of consumer marketing
4
Administrative Sciences : open access journal
3
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
3
Contemporary thoughts on corporate branding and corporate identity management
3
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Source
All
ECONIS (ZBW)
982
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1
Unraveling corporate brand equity : a measurement model based on consumer perception of corporate brands
Porto, Rafael Barreiros
;
Foxall, Gordon Robert
;
Coelho, …
- In:
Journal of modelling in management
19
(
2024
)
4
,
pp. 1237-1261
Persistent link: https://www.econbiz.de/10014558587
Saved in:
2
Experience goods, umbrella branding, and reputation
Niinimäki, Juha-Pekka
- In:
Review of industrial organization
62
(
2023
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10014227166
Saved in:
3
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
4
Corporate social responsibility and brand loyalty in private higher education : mediation assessment of brand reputation and trust
Mostafa Rasoolimanesh, S.
;
Poh Ling Tan
;
Mehran Nejati
; …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 156-177
Persistent link: https://www.econbiz.de/10014566954
Saved in:
5
Sustainable marketing and its impact on the image of the company
Sujanska, Lucia
;
Nadanyiova, Margareta
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
2
,
pp. 51-57
Persistent link: https://www.econbiz.de/10014445486
Saved in:
6
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
7
Relationship of advertising appeals, corporate reputation and brand advocacy : the mediation role of brand loyalty
Mahmood, Asif
;
Haider, Syed Zeeshan
- In:
LogForum : elektroniczne czasopismo naukowe z dziedziny …
16
(
2020
)
2
,
pp. 287-298
Persistent link: https://www.econbiz.de/10012269836
Saved in:
8
Reputation and advertising of collective brand members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
; …
- In:
Journal of wine economics
16
(
2021
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
Saved in:
9
The effect of the CEO media coverage on corporate brand equity : evidence from Poland
Górska, Anna
;
Mazurek, Grzegorz
- In:
Oeconomia Copernicana
12
(
2021
)
2
,
pp. 499-523
Persistent link: https://www.econbiz.de/10012616040
Saved in:
10
Expanding branding : effects of multiple brand types on organizational attractiveness
Wu, Lusi
;
Dineen, Brian R.
- In:
Chinese management studies
17
(
2023
)
6
,
pp. 1346-1367
Persistent link: https://www.econbiz.de/10014482662
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