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~subject:"Fuzzy sets"
~subject:"Market research"
~subject:"Market segmentation"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Government document"
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Fuzzy optimization and decision making : a journal of modeling and computation under uncertainty
8
Journal of travel and tourism marketing
7
Journal of marketing research : JMR
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Journal of retailing and consumer services
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of marketing analytics : JMA
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Journal of targeting, measurement and analysis for marketing
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Journal of vacation marketing : an international journal
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Marketing letters : a journal of research in marketing
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Omega : the international journal of management science
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Socio-economic planning sciences : the international journal of public sector decision-making
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Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
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191
Risk classification by fuzzy inference
Horgby, Per-Johan
- In:
The Geneva papers on risk and insurance theory
23
(
1998
)
1
,
pp. 63-82
Persistent link: https://www.econbiz.de/10001245851
Saved in:
192
Measuring market response to price changes : a classification approach
Mulhern, Francis J.
- In:
Journal of business research : JBR
33
(
1995
)
3
,
pp. 197-205
Persistent link: https://www.econbiz.de/10001183942
Saved in:
193
LADI: a latent discriminant model for analyzing marketing research data
Dillon, William R.
- In:
Journal of marketing research : JMR
26
(
1989
)
1
,
pp. 15-29
Persistent link: https://www.econbiz.de/10001059645
Saved in:
194
Cluster analysis versus Q-type factor analysis as a disaggregation method in hybrid conjoint modeling : an empirical investigation
Akaah, Ishmael P.
- In:
Journal of the Academy of Marketing Science
16
(
1988
)
2
,
pp. 11-18
Persistent link: https://www.econbiz.de/10001062772
Saved in:
195
A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
Saved in:
196
Latent class models for the analysis of behavioral hierarchies
Feick, Lawrence F.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 174-186
Persistent link: https://www.econbiz.de/10001036288
Saved in:
197
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 164-173
Persistent link: https://www.econbiz.de/10001036289
Saved in:
198
Constructing MDS joint spaces from binary choice data : a multidimensional unfolding threshold model for marketing research
DeSarbo, Wayne
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10001020976
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