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~subject:"Fuzzy sets"
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Search: subject_exact:"Online advertising"
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Fuzzy sets
Online-Marketing
12,784
Internet marketing
12,481
Social Web
5,682
Social web
5,682
Consumer behaviour
4,319
Konsumentenverhalten
4,319
Werbewirkung
2,075
Advertising effects
2,071
Electronic Commerce
2,041
Online retailing
1,962
Online-Handel
1,962
E-commerce
1,923
Advertising
1,758
Werbung
1,754
Viral marketing
1,714
Virales Marketing
1,714
Brand management
1,555
Markenführung
1,555
Beziehungsmarketing
1,527
Relationship marketing
1,526
Internet
1,160
Marketingmanagement
1,127
Marketing management
1,114
Markenimage
886
Brand image
881
Website
855
Social media
841
social media
808
Suchmaschine
700
Search engine
695
Marketing
588
Soziales Netzwerk
560
Social network
481
Digitalisierung
476
USA
474
United States
472
Deutschland
460
Digitization
450
Germany
442
Brand
433
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18
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Article
22
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6
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28
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Kumar, Anil
4
Dash, Manoj Kumar
3
Portmann, Edy
2
Srivastava, Praveen Ranjan
2
Agarwal, Vernika
1
Anshu, Kumari
1
Arroyo-Cañada, Francisco-Javier
1
Balouchi, Mina
1
Chen, Long-Sheng
1
Chu, Ta-Chung
1
D'Onofrio, Sara
1
Dahooie, Jalil Heidary
1
Dubey, Ashish
1
Estiri, Mehrdad
1
Gaur, Loveleen
1
Ghandour, Ahmad
1
Gil-Lafuente, Jaime
1
Hoebel, Natascha
1
Hu, Jan-shiun
1
Janmohammadi, Mahshid
1
Kahraman, Cengiz
1
Kaltenrieder, Patrick
1
Kar, Arpan Kumar
1
Karasan, Ali
1
Karaşan, Ali
1
Khanmohammadi, Ehsan
1
Khatwan, Gauravi
1
Khatwani, Gaurav
1
Kreuzer, Stanislav
1
Kysely, Miroslav
1
Lekakos, George
1
Li, Yongli
1
Lin, Shiang-Lin
1
Maier, Christian
1
Mattke, Jens
1
Mayopu, Richard G.
1
Misirlis, Nikolaos
1
Nalluri, Venkateswarlu
1
Reis, Lea
1
Sevim, İsmail
1
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Information Resources Management Association
2
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Critical explorations
2
Fuzzy methods for customer relationship management and marketing : applications and classifications
2
Fuzzy optimization and multi-criteria decision making in digital marketing
2
Advances in marketing, customer relationship management, and e-services(AMCRMES) book series
1
Electronic commerce research
1
Foundations of Management : the journal of Warsaw University of Technology
1
Fuzzy Management Methods
1
Handbook of research on intelligent techniques and modeling applications in marketing analytics
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of economics and business research
1
International journal of information systems and change management : IJISCM
1
International journal of services technology and management : IJSTM
1
Journal of Tourism, Heritage & Services Marketing : JTHSM
1
Journal of decision systems
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of modelling in management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of the Operational Research Society
1
Oeconomia Copernicana
1
Operational research : an international journal
1
Premier reference source
1
SpringerLink / Bücher
1
Strategic system assurance and business analytics
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
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ECONIS (ZBW)
28
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1
A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Dahooie, Jalil Heidary
;
Estiri, Mehrdad
;
Janmohammadi, …
- In:
Oeconomia Copernicana
13
(
2022
)
1
,
pp. 109-150
Persistent link: https://www.econbiz.de/10013255811
Saved in:
2
Modeling the key attributes for improving customer repurchase rates through mobile advertisements using a fuzzy mixed approach
Nalluri, Venkateswarlu
;
Mayopu, Richard G.
;
Chen, Long-Sheng
- In:
Journal of modelling in management
19
(
2024
)
1
,
pp. 145-168
Persistent link: https://www.econbiz.de/10014486290
Saved in:
3
The consideration factors of adopting location-based advertising push platform
Yang, Heng-Li
;
Lin, Shiang-Lin
- In:
International journal of information systems and change …
13
(
2023
)
3
,
pp. 209-233
Persistent link: https://www.econbiz.de/10014443571
Saved in:
4
Celebrity selection in social media ecosystems : a flexible and interactive framework
Shukla, Shekhar
;
Dubey, Ashish
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 189-220
Persistent link: https://www.econbiz.de/10013277400
Saved in:
5
Associating Facebook measurable activities with personality traits : a fuzzy sets approach
Misirlis, Nikolaos
;
Lekakos, George
;
Vlachopoulou, Maro
- In:
Journal of Tourism, Heritage & Services Marketing : JTHSM
4
(
2018
)
2
,
pp. 10-16
Persistent link: https://www.econbiz.de/10012156961
Saved in:
6
Ranking objectives of advertisements on Facebook by a fuzzy TOPSIS method
Chu, Ta-Chung
;
Kysely, Miroslav
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 881-916
Persistent link: https://www.econbiz.de/10012698532
Saved in:
7
An extended TODIM method to rank products with online reviews under intuitionistic fuzzy environment
Zhang, Donglai
;
Li, Yongli
;
Wu, Chong
- In:
Journal of the Operational Research Society
71
(
2020
)
2
,
pp. 322-334
Persistent link: https://www.econbiz.de/10012215741
Saved in:
8
Fuzzy DEMATEL approach to identify the factors influencing efficiency of Indian retail websites
Gaur, Loveleen
;
Agarwal, Vernika
;
Anshu, Kumari
- In:
Strategic system assurance and business analytics
,
(pp. 69-84)
.
2020
Persistent link: https://www.econbiz.de/10012240764
Saved in:
9
Herd behavior in social media : the role of Facebook likes, strength of ties, and expertise
Mattke, Jens
;
Maier, Christian
;
Reis, Lea
;
Weitzel, Tim
- In:
Information & management : the internat. journal of …
57
(
2020
)
8
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012418413
Saved in:
10
Combined fuzzy theory and Delphi method for instruments designing framework of online marketing flexibility dimensions
Kumar, Anil
;
Sindhwani, Piyush
;
Trivedi, Shrawan Kumar
- In:
International journal of services technology and …
26
(
2020
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10012503583
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