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~subject:"Germany"
~subject:"Internationales Marketing"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Search: subject_exact:"Dienstleistungsmarketing"
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Germany
Internationales Marketing
Dienstleistungsmarketing
638
Services marketing
637
Beziehungsmarketing
199
Relationship marketing
199
Dienstleistungsqualität
178
Service quality
178
Consumer behaviour
162
Konsumentenverhalten
162
Customer satisfaction
115
Kundenzufriedenheit
115
Dienstleistungssektor
99
Service industry
99
Services
79
Dienstleistung
75
Service-Dominant Logic
75
Service-dominant logic
75
Customer integration
62
Kundenintegration
62
Betriebliche Wertschöpfung
58
Value creation
58
Marketing theory
57
Marketingtheorie
57
USA
55
United States
55
Lieferantenmanagement
54
Supplier relationship management
54
Brand management
49
Markenführung
49
Dienstleistungsmanagement
43
Marketing management
43
Marketingmanagement
43
Service management
43
Theory
35
Theorie
34
B-to-B-Marketing
31
Business-to-business marketing
31
Service marketing
29
Brand image
28
Hotel industry
28
Hotellerie
28
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8
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33
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2
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Article in journal
Festschrift
Hochschulschrift
95
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83
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57
Book section
57
Collection of articles of several authors
38
Sammelwerk
38
Bibliografie enthalten
37
Bibliography included
37
Aufsatz in Zeitschrift
33
Graue Literatur
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11
Working Paper
11
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1
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1
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1
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English
19
German
14
French
2
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Brossard, Hubert
2
Abosag, Ibrahim
1
Ahlert, Dieter
1
Backhaus, Christof
1
Baker, Thomas L.
1
Bauer, Hans H.
1
Bauer, Miriam
1
Berentzen, Johannes B.
1
Bloching, Björn
1
Blut, Markus
1
Boerner, Sabine
1
Braunstein, Christine
1
Bruhn, Manfred
1
Bühl, Daniel
1
Changle, Ravi
1
Chennamaneni, Pavan Rao
1
Dholakia, Ruby R.
1
Eggert, Andreas
1
Estevão, Maria-José
1
Fang, Wei-Ta
1
Frankel, Robert
1
Freiling, Jörg
1
Froböse, Michael
1
Garnefeld, Ina
1
Gebhard, Thomas
1
Gehrer, Michael
1
Grass, Brigitte
1
Grönroos, Christian
1
Hall, Kristina Lindsey
1
Harrington, Robert J.
1
Helm, Roland
1
Helm, Sabrina
1
Hoffmann, Stefan
1
Huber, Frank
1
Hörschgen, Hans
1
Hünerberg, Reinhard
1
Jobst, Johanna
1
Johansen, Douglas L.
1
Jäger, Frauke
1
Kanso, Ali
1
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Marketing-Symposium <1995, Haigerloch>
1
Universität Hohenheim / Lehrstuhl für Absatzwirtschaft
1
Published in...
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Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of service research : JSR
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Journal of international marketing
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Zeitschrift der Unternehmensberatung : ZUb
2
Die Betriebswirtschaft : DBW
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
1
International business review : the official journal of the European International Business Academy
1
International journal of commerce and management
1
International journal of export marketing : IJExportM
1
International journal of nonprofit & voluntary sector marketing
1
International marketing review
1
Internationales Verkehrswesen
1
Jahrbuch Entrepreneurship : Gründungsforschung und Gründungsmanagement
1
Jahrbuch Seniorenmarketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Managing service quality : MSQ ; an international journal
1
Services marketing quarterly
1
South Asian journal of management : SAJM
1
The journal of services marketing
1
Zeitschrift für Energiewirtschaft : ZfE
1
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
1
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ECONIS (ZBW)
35
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35
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1
The country-of-origin effect in the services marketing field : a systematic review and directions for future research
Santos, Itır Ceren Morcote
- In:
International journal of export marketing : IJExportM
5
(
2022
)
1
,
pp. 103-136
Persistent link: https://www.econbiz.de/10014310069
Saved in:
2
Elements of service marketing in the hospitality industry : a case study of Omni group of hotels
Mathur, Meenu
;
Verma, Bhupendra Kumar
;
Changle, Ravi
; …
- In:
South Asian journal of management : SAJM
27
(
2020
)
4
,
pp. 178-193
Persistent link: https://www.econbiz.de/10012501760
Saved in:
3
Antecedents and consequences of liking in retail service relationships in China and Greece
Abosag, Ibrahim
;
Baker, Thomas L.
;
Hall, Kristina Lindsey
; …
- In:
International business review : the official journal of …
26
(
2017
)
3
,
pp. 566-578
Persistent link: https://www.econbiz.de/10011712282
Saved in:
4
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
5
Internal stakeholders' claims on branding a state university
Dholakia, Ruby R.
- In:
Services marketing quarterly
38
(
2017
)
4
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011798686
Saved in:
6
Managing service quality in high customer contact B2B services across domestic and international markets
Pomirleanu, Nadia
;
Mariadoss, Babu John
;
Chennamaneni, …
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 131-143
Persistent link: https://www.econbiz.de/10011503639
Saved in:
7
An empirical investigation of the impact of commitment and trust on internal marketing
Ng, Eric
;
Fang, Wei-Ta
;
Lien, Ching-Yu
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
1/2
,
pp. 35-53
Persistent link: https://www.econbiz.de/10011633596
Saved in:
8
Meaningful obstacles remain to standardization of international services advertising : new insights from a managerial survey
Kanso, Ali
;
Nelson, Richard Alan
;
Kitchen, Philip James
- In:
International journal of commerce and management
25
(
2015
)
4
,
pp. 490-511
Persistent link: https://www.econbiz.de/10011446378
Saved in:
9
Modeling variation in global consumers' participation behaviour intentions using an institutional market index
Schumann, Jan Hendrik
;
Nijssen, E. J.
;
Lentz, Patrick
- In:
International marketing review
31
(
2014
)
4
,
pp. 390-412
Persistent link: https://www.econbiz.de/10010388819
Saved in:
10
Perceived fairness of differential customer treatment : consumers' understanding of distributive justice really matters
Mayser, Sabine
;
Wangenheim, Florian von
- In:
Journal of service research : JSR
16
(
2013
)
1
,
pp. 99-113
Persistent link: https://www.econbiz.de/10009751081
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