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~subject:"Germany"
~subject:"Online-Marketing"
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Search: subject_exact:"Customer integration"
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Subject
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Germany
Online-Marketing
Customer integration
3,921
Kundenintegration
3,899
Beziehungsmarketing
1,434
Relationship marketing
1,432
Betriebliche Wertschöpfung
999
Value creation
999
Innovationsmanagement
943
Innovation management
938
Consumer behaviour
907
Konsumentenverhalten
907
Social Web
845
Social web
845
Innovation
784
Produktentwicklung
604
New product development
580
Brand management
353
Markenführung
353
Internet marketing
347
Dienstleistungsqualität
338
Service quality
338
Value co-creation
315
Kundenwert
310
Customer satisfaction
309
Kundenzufriedenheit
309
Customer value
308
Service-Dominant Logic
306
Service-dominant logic
306
Lieferantenmanagement
267
Supplier relationship management
267
Co-creation
260
Dienstleistung
201
Brand image
190
Markenimage
190
Deutschland
184
Services
179
Viral marketing
177
Virales Marketing
177
value co-creation
174
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Online availability
All
Undetermined
248
Free
54
Type of publication
All
Article
396
Book / Working Paper
126
Type of publication (narrower categories)
All
Article in journal
301
Aufsatz in Zeitschrift
301
Aufsatz im Buch
96
Book section
96
Hochschulschrift
57
Thesis
39
Case study
31
Fallstudie
31
Graue Literatur
24
Non-commercial literature
24
Collection of articles of several authors
14
Sammelwerk
14
Aufsatzsammlung
10
Arbeitspapier
8
Working Paper
8
Forschungsbericht
4
Konferenzschrift
4
Conference proceedings
3
Conference paper
2
Konferenzbeitrag
2
Festschrift
1
Guidebook
1
Handbook
1
Handbuch
1
Ratgeber
1
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Language
All
English
386
German
140
Author
All
Walcher, Dominik
6
Füller, Johann
5
Hollebeek, Linda D.
5
Piller, Frank T.
5
Reichwald, Ralf
5
Brodie, Roderick J.
4
Büttgen, Marion
4
Carlson, Jamie
4
Conduit, Jodie
4
Fantapié Altobelli, Claudia
4
Herstatt, Cornelius
4
Rahman, Zillur
4
Bretschneider, Ulrich
3
Calder, Bobby J.
3
Hajli, Nick
3
Harrigan, Paul
3
Jonas, Julia M.
3
Kaufmann, Hans Rüdiger
3
Malthouse, Edward C.
3
Manarioti, Agapi
3
Rahman, Mohammad M.
3
Schmitz, Gertrud
3
Thaichon, Park
3
Wolter, Lisa-Charlotte
3
Ahn, Jiseon
2
Alexander, Matthew
2
Anshu, Kumari
2
Arnhold, Ulrike
2
Asghari, Reza
2
Aslam, Wajeeha
2
Azer, Jaylan
2
Back, Ki-Joon
2
Bartl, Michael
2
Becker, Jörg
2
Behnam, Mohsen
2
Belz, Frank
2
Benmiled-Cherif, Héla
2
Bigné Alcañiz, J. Enrique
2
Bitter, Sofie
2
Blasco-Arcas, Lorena
2
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Institution
All
Springer Fachmedien Wiesbaden
8
Technische Universität Berlin
2
Technische Universität Braunschweig
2
Books on Demand GmbH <Norderstedt>
1
Deutschland / Bundesministerium für Bildung und Forschung
1
Evangelische Akademie Loccum
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Springer Gabler <Firma>
1
Technische Universität / Professur für Betriebswirtschaftslehre, Brau- und Lebensmittelindustrie
1
Universität Trier / Lehrstuhl für Marketing und Innovation
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Zukunftsforum Innovationsfähigkeit <2, 2009, Berlin>
1
ayway media GmbH
1
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Published in...
All
Journal of business research : JBR
29
Journal of retailing and consumer services
14
SpringerLink / Bücher
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Customer engagement : contemporary issues and challenges
9
Research
8
The journal of product & brand management
8
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
The journal of brand management : an international journal
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of internet marketing and advertising : IJIMA
5
Journal of internet commerce
5
Journal of marketing management : MM
5
Marketing intelligence & planning
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems research : ISR
4
Journal of fashion marketing and management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of promotion management : innovations in planning and applied research
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
The service industries journal
4
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
3
Consumer science : Diskussionsbeitrag Nr. ...
3
International journal of advertising : the review of marketing communications
3
International journal of technology marketing : IJTMkt
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Journal of service management
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
3
Management internationaler Dienstleistungen mit 3K : Konfiguration - Koordination - Kundenintegration
3
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
3
Social Branding : Strategien - Praxisbeispiele - Perspektiven
3
Springer eBook Collection
3
The journal of business & industrial marketing
3
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Source
All
ECONIS (ZBW)
522
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51
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
52
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
53
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
54
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
55
The digital transformation of value co-creation : a scoping review towards an agenda for sport marketing research
Stegmann, Pascal
;
Nagel, Siegfried
;
Ströbel, Tim
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
4
,
pp. 1221-1248
Persistent link: https://www.econbiz.de/10014320248
Saved in:
56
Revisiting a model of customer engagement cycle : a systematic review
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
;
Kumar, Satish
- In:
The service industries journal
43
(
2023
)
9/10
,
pp. 579-617
Persistent link: https://www.econbiz.de/10014321614
Saved in:
57
The bright and dark sides of online customer engagement on brand love
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Yeung, Raissa …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
Saved in:
58
Involving online community customers in product innovation : the double-edged sword effect
Xie, Xuemei
;
Wang, Lijun
;
Zhang, Tao
- In:
Technovation : the international journal of …
123
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014478509
Saved in:
59
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
60
Examining the effect of eWOM, social networking sites and value co-creation on purchase intention of cosmetic products in Malaysia
Asmat Nizam Abdul Talib
;
Shasikala Vadivalu
- In:
International journal of electronic business : IJEB
18
(
2023
)
4
,
pp. 418-443
Persistent link: https://www.econbiz.de/10014439813
Saved in:
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