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~subject:"Germany"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Germany
Social web
Markenführung
10,115
Brand management
10,113
Consumer behaviour
5,887
Konsumentenverhalten
5,886
Brand image
5,384
Markenimage
5,384
Brand
3,555
Markenartikel
3,474
Beziehungsmarketing
2,029
Relationship marketing
2,029
Social Web
1,405
Online-Marketing
1,217
Internet marketing
1,215
Werbewirkung
896
Advertising effects
895
Marketing management
863
Marketingmanagement
860
Intermediate goods
744
Vorleistungen
744
Luxury goods
610
Luxusgüter
610
Corporate reputation
580
Firmenimage
579
Customer satisfaction
559
Kundenzufriedenheit
559
Advertising
534
Brand loyalty
532
Theorie
519
Theory
519
Werbung
511
Einzelhandel
496
Retail trade
496
HR marketing
494
Personalmarketing
494
USA
479
Emotion
478
United States
474
Markentreue
447
International marketing
381
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113
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3
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Aufsatz in Zeitschrift
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1,604
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692
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692
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401
Thesis
309
Graue Literatur
249
Non-commercial literature
249
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193
Sammelwerk
193
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182
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English
1,478
German
126
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Loureiro, Sandra Maria Correia
12
Rita, Paulo
9
Kunkel, Thilo
8
Veloutsou, Cleopatra
8
Cova, Bernard
7
Hajli, Nick
7
Hollebeek, Linda D.
7
Baumgarth, Carsten
6
Filieri, Raffaele
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Bang, Nguyen
5
Bilro, Ricardo Godinho
5
Dessart, Laurence
5
Füller, Johann
5
Harrigan, Paul
5
Kabst, Rüdiger
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Melewar, T. C.
5
Rahman, Zillur
5
Rowley, Jennifer
5
Baum, Matthias
4
Bernritter, Stefan F.
4
Bredikhina, Nataliya
4
Bruhn, Manfred
4
Carlson, Jamie
4
Chan-Olmsted, Sylvia M.
4
Chen, Huan
4
Cheung, Man Lai
4
Dens, Nathalie
4
Dwivedi, Yogesh Kumar
4
Gensler, Sonja
4
Guzman, Francisco
4
Haverila, Matti
4
Hesse, Andreas
4
Ibrahim, Blend
4
Johnen, Marius
4
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Universität Bielefeld
1
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Journal of business research : JBR
105
The journal of brand management : an international journal
60
The journal of product & brand management
59
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
22
Business horizons
20
Journal of marketing management : MM
20
International journal of advertising : the review of marketing communications
19
Marketing intelligence & planning
18
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of marketing
15
Psychology & marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Technological forecasting & social change : an international journal
12
European Sport management quarterly : ESMQ
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
European journal of marketing : EJM
10
International journal of consumer studies
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Journal of the Academy of Marketing Science
10
Marketing theory
10
European journal of marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Personalwirtschaft : das Magazin für den Job HR
9
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
9
Harvard-Business-Manager : das Wissen der Besten
8
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ECONIS (ZBW)
1,604
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61
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61
How posting in social networks affects employee-based brand equity
Hesse, Andreas
;
Schmidt, Holger J.
;
Bosslet, Ronja
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1907-1925
Persistent link: https://www.econbiz.de/10013352656
Saved in:
62
Reaching for customer centricity : wine brand positioning configurations
Dressler, Marc
;
Paunović, Ivan
- In:
Journal of open innovation : technology, market, and …
7
(
2021
)
2
,
pp. 1-21
innovation in
branding
. German winery brands were analyzed using a multimethod approach leaning on a novel netnographic …
Persistent link: https://www.econbiz.de/10012601505
Saved in:
63
The utilisation of digital media for
branding
start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
64
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
65
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
66
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
67
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
68
Perceived credibility information on social media of corporate brand reputation and its impact on jobseeker intention to apply
Silaban, Pantas H.
;
Octoyuda, Edgar
;
Silalahi, Andri …
- In:
International journal of business
28
(
2023
)
1
,
pp. 80-92
Persistent link: https://www.econbiz.de/10014284159
Saved in:
69
What makes social media
branding
more effective in shaping pre-visit image : information quality or source credibility?
Li, Xinyue
;
Ma, Shihan
;
Wu, Maoying
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014310284
Saved in:
70
Engagement and estrangement : a "tale of two cities" for Bristol’s green
branding
Reynolds, Laura
;
Doering, Heike
;
Koenig-Lewis, Nicole
; …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2432-2458
Persistent link: https://www.econbiz.de/10014448494
Saved in:
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