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~subject:"Gesundheitsvorsorge"
~type_genre:"Book section"
~type_genre:"Sammelwerk"
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Search: subject:"social marketing"
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Gesundheitsvorsorge
Social Marketing
293
Social marketing
293
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33
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26
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24
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Social marketing for public health : global trends and success stories
13
Contemporary issues in social marketing
2
The Sage library in marketing
2
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
1
Digital influence on consumer habits : marketing challenges and opportunities
1
Enhancing knowledge development in marketing ; Vol. 21
1
Inside marketing : practices, ideologies, devices
1
Nudging health : health law and behavioral economics
1
Psychology of branding
1
Stakeholder involvement in social marketing : challenges and approaches to engagement
1
The Oxford handbook of the social science of obesity
1
The Routledge companion to nonprofit marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
28
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1
Promoting healthy lifestyle by influencing consumers’ online food choices : the use of digital nudging
Mishra, Vivek
- In:
Digital influence on consumer habits : marketing …
,
(pp. 171-188)
.
2024
Persistent link: https://www.econbiz.de/10014553895
Saved in:
2
Mental health, alcohol and other drugs : after hours crisis marketing initiative, a unique and local
social
marketing
campaign within a regional and rural Australian setting
Loton, Carolyn
;
Neal, Melissa
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 125-152)
.
2021
Persistent link: https://www.econbiz.de/10012317864
Saved in:
3
Challenges in conducting
social
marketing
-based alcohol prevention trials in schools
Stock, Christiane
;
Dietrich, Timo
;
Vallentin-Holbech, Lotte
- In:
Stakeholder involvement in social marketing : …
,
(pp. 72-88)
.
2021
Persistent link: https://www.econbiz.de/10012419442
Saved in:
4
An ethical framework for public health nudges : a case study of incentives as nudges for vaccination in rural India
Blumenthal-Barby, Jennifer
;
Shipchandler, Zainab
; …
- In:
Nudging health : health law and behavioral economics
,
(pp. 112-123)
.
2016
Persistent link: https://www.econbiz.de/10011584981
Saved in:
5
A services approach to
social
marketing
programs
Russell-Bennett, Rebekah
;
Previte, Josephine
;
Gallegos, …
- In:
Contemporary issues in social marketing
,
(pp. 111-140)
.
2013
Persistent link: https://www.econbiz.de/10011431916
Saved in:
6
Maintaining behavioural change in
social
marketing
: exploring drivers of repeat use of services instrumental to social goals
Schuster, Lisa
- In:
Contemporary issues in social marketing
,
(pp. 141-156)
.
2013
Persistent link: https://www.econbiz.de/10011431927
Saved in:
7
Social
marketing
in the developing countries (continued)
Lefebvre, R. Craig
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009765887
Saved in:
8
Social
marketing
in the developed world
Lefebvre, R. Craig
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009765889
Saved in:
9
Health versus appearance focus in one- versus two-sided messages discouraging sun tanning
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 203-212)
.
2013
Persistent link: https://www.econbiz.de/10009773034
Saved in:
10
Branding social and health behavior : an education and research agenda
Evans, W. Douglas
- In:
Psychology of branding
,
(pp. 133-148)
.
2013
Persistent link: https://www.econbiz.de/10009775608
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