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~subject:"Globalisierung"
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Globalisierung
Cross-cultural marketing
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Interkulturelles Marketing
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Consumer behaviour
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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
2
Global advertising practice in a borderless world
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Journal of marketing management : MM
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Kulturspezifik in der europäischen Wirtschaftskommunikation
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ECONIS (ZBW)
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Managing the challenge of luxury democratization : a multicountry analysis
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Trott, Sangeeta
; …
- In:
Journal of international marketing
30
(
2022
)
4
,
pp. 44-59
Persistent link: https://www.econbiz.de/10013438691
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2
Advertising in the Middle East and Western Asia : advertising culture and global influences
Jazani, Reza Semnani
- In:
Global advertising practice in a borderless world
,
(pp. 144-157)
.
2017
Persistent link: https://www.econbiz.de/10011668022
Saved in:
3
Advancing our understanding of cross-cultural issues in consumer science and consumer psychology
Herk, Hester van
;
Torelli, Carlos J.
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 1-6)
.
2017
Persistent link: https://www.econbiz.de/10011749707
Saved in:
4
Positive and negative sentiments towards other nations
Riefler, Petra
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 89-109)
.
2017
Persistent link: https://www.econbiz.de/10011749724
Saved in:
5
Can experiences with a country's foods improve images of that country?
Jo, Myung-soo
;
Kim, Chang-soo
- In:
Journal of global marketing
27
(
2014
)
1
,
pp. 46-57
Persistent link: https://www.econbiz.de/10010346496
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6
Kampagnenadaption vs. Textadaption : Abstraktionsebenen der Integrierten Marketingkommunikation
Nielsen, Martin
- In:
Kulturspezifik in der europäischen Wirtschaftskommunikation
,
(pp. 13-31)
.
2013
Persistent link: https://www.econbiz.de/10009747391
Saved in:
7
Consumer demographics, ethnocentrism, cultural values, and acculturation to the global consumer culture : a retail perspective
Carpenter, Jason M.
;
Moore, Marguerite
;
Alexander, Nicholas
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 271-291
Persistent link: https://www.econbiz.de/10009761882
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