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~subject:"Globalization"
~subject:"Marketingtheorie"
~type:"article"
~type_genre:"Reprint"
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Globalization
Marketingtheorie
Marketing management
113
Marketingmanagement
113
Marketing theory
17
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14
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14
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13
United States
13
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12
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234
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Jacobs, Laurence W.
2
Samli, A. Coskun
2
Webster, Frederick E.
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Wills, James R.
2
Akaah, Ishmael P.
1
Anderson, Paul F.
1
Bloomfield, Daniel
1
Brownlie, Douglas
1
Cadogan, John W.
1
Dadzie, Kofi Q.
1
Diamantopoulos, Adamantios
1
Doyle, Peter
1
Gregory, Gary
1
Grönroos, Christian
1
Hollander, Stanley C.
1
Hutt, Michael D.
1
Håkansson, Håkan
1
Karavdic, Munib
1
Kerr, Gayle
1
Kotler, Philip
1
Levy, Sidney J.
1
Moorman, Christine
1
Reingen, Peter H.
1
Riordan, Edward A.
1
Ronchetto, John R.
1
Saren, Michael
1
Shapiro, Benson P.
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Solberg, Carl Arthur
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The impact of theory on representations of the consumer and the marketing organisation
6
Major theoretical debates and contemporary issues in marketing theory
3
International marketing ; Vol. 1
2
International marketing ; Vol. 2
2
History of marketing thought ; Volume 1
1
History of marketing thought ; Volume 3
1
Macromarketing - a global focus ; Vol. 2
1
Marketing strategy processes and tools
1
The development of critical perspectives in marketing
1
The development of marketing theory and its philosophical underpinnings
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The evolution of nonprofit marketing
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ECONIS (ZBW)
21
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Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
The evolution of integrated marketing communications : …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10009232924
Saved in:
2
Beyond the one-dimensional marketing manager : the discourse of theory, practice and relevance
Brownlie, Douglas
;
Saren, Michael
-
2009
Persistent link: https://www.econbiz.de/10003832355
Saved in:
3
Tracing emergent processes in marketing strategy formation
Hutt, Michael D.
;
Reingen, Peter H.
;
Ronchetto, John R.
-
2009
Persistent link: https://www.econbiz.de/10003836036
Saved in:
4
Fair trade : dynamic and dilemmas of a market oriented global social movement
Wilkinson, John
-
2009
Persistent link: https://www.econbiz.de/10003876308
Saved in:
5
Edward A. Filene and Lincoln Filene
Bloomfield, Daniel
-
2008
Persistent link: https://www.econbiz.de/10003643874
Saved in:
6
The marketing concept : a déjà vu
Hollander, Stanley C.
-
2008
Persistent link: https://www.econbiz.de/10003644603
Saved in:
7
Valuing marketing's contribution
Doyle, Peter
-
2008
Persistent link: https://www.econbiz.de/10003654959
Saved in:
8
A framework for analysis of strategy development in globalizing markets
Solberg, Carl Arthur
-
2008
Persistent link: https://www.econbiz.de/10003655501
Saved in:
9
Developing global products and marketing strategies : a construct and a research agenda
Wills, James R.
;
Samli, A. Coskun
;
Jacobs, Laurence W.
-
2008
Persistent link: https://www.econbiz.de/10003655925
Saved in:
10
Developing global products and marketing strategies : a rejoinder
Samli, A. Coskun
;
Wills, James R.
;
Jacobs, Laurence W.
-
2008
Persistent link: https://www.econbiz.de/10003655932
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