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~subject:"Globalization"
~type:"article"
~type_genre:"Case study"
~type_genre:"Reprint"
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International marketing ; Vol. 2
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing ; Vol. 1
1
Macromarketing - a global focus ; Vol. 2
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ECONIS (ZBW)
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Market-driving strategy implementation through global supplier relationships
Elg, Ulf
;
Deligonul, Seyda Z.
;
Ghauri, Pervez N.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009656751
Saved in:
2
Fair trade : dynamic and dilemmas of a market oriented global social movement
Wilkinson, John
-
2009
Persistent link: https://www.econbiz.de/10003876308
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3
A framework for analysis of strategy development in globalizing markets
Solberg, Carl Arthur
-
2008
Persistent link: https://www.econbiz.de/10003655501
Saved in:
4
Developing global products and marketing strategies : a construct and a research agenda
Wills, James R.
;
Samli, A. Coskun
;
Jacobs, Laurence W.
-
2008
Persistent link: https://www.econbiz.de/10003655925
Saved in:
5
Developing global products and marketing strategies : a rejoinder
Samli, A. Coskun
;
Wills, James R.
;
Jacobs, Laurence W.
-
2008
Persistent link: https://www.econbiz.de/10003655932
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