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~subject:"Großbritannien"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
~type_genre:"Mehrbändiges Werk"
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Search: subject_exact:"Advertising strategy"
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Großbritannien
Advertising planning
294
Werbeplanung
294
Advertising effects
101
Werbewirkung
101
Advertising
65
Werbung
65
Consumer behaviour
43
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Marketingmanagement
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Internet marketing
31
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Germany
22
Brand image
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Psychology of advertising
16
Target group
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Werbewirtschaft
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Fairlie, Robin
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Cheng, Julian Ming Sung
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of advertising research
2
Journal of business research : JBR
2
International journal of business and globalisation : IJBG
1
Media-Perspektiven
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The service industries journal
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ECONIS (ZBW)
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1
Why older adults show preference for rational over emotional advertising appeals : a U.K. brand study challenges the applicability of socioemotional selectivity theory to advertisi...
Sudbury-Riley, Lynn
;
Edgar, Lisa
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 441-455
Persistent link: https://www.econbiz.de/10011628658
Saved in:
2
Examining the role of advertising and sales promotions in brand equity creation
Buil, Isabel
;
De Chernatony, Leslie
;
Martínez, Eva
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 115-122
Persistent link: https://www.econbiz.de/10009720381
Saved in:
3
Whiteness, ethnic minorities and advertising in travel brochures
Burton, Dawn
;
Klemm, Mary
- In:
The service industries journal
31
(
2011
)
5/6
,
pp. 679-693
Persistent link: https://www.econbiz.de/10009127051
Saved in:
4
Impact of positioning strategies on corporate performance
Blankson, Charles
;
Kalafatis, Stavros P.
;
Cheng, Julian …
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 106-122
Persistent link: https://www.econbiz.de/10003688989
Saved in:
5
Communication planning : current situation analysis and future developments in different markets
Vignali, Claudio
;
Rasicci, Claudia
- In:
International journal of business and globalisation : IJBG
2
(
2008
)
3
,
pp. 310-329
Persistent link: https://www.econbiz.de/10003710961
Saved in:
6
Which? : subscriber acquisition 2006 ; winner of the bronze award in the IDM Business Performance Awards 2007
Fairlie, Robin
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10003763952
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7
Diamond winner of the IDM's Business Performance Awards for 2007 : TV Licensing student campaign 2003 - 2007 ; 50 pints or a TV licence?
Fairlie, Robin
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10003763961
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8
BT campaign: "business plan"
Boothby, Kate
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 336-345
Persistent link: https://www.econbiz.de/10003469005
Saved in:
9
Die IPA-TouchPoints-Initiative
Franz, Gerhard
- In:
Media-Perspektiven
(
2007
)
10
,
pp. 506-513
Persistent link: https://www.econbiz.de/10003575193
Saved in:
10
Advertising message strategies for encouraging young White working class males to consider entering British universities
Bennett, Roger
- In:
Journal of business research : JBR
60
(
2007
)
9
,
pp. 932-941
Persistent link: https://www.econbiz.de/10003539802
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