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~subject:"Herkunftsbezeichnung"
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Herkunftsbezeichnung
Consumer behaviour
18
Konsumentenverhalten
18
Sponsoring
8
Sponsorship
8
Designation of origin
7
Advertising effects
5
Canada
5
Kanada
5
Werbewirkung
5
Brand image
4
Markenimage
4
Marketing management
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Marketingmanagement
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Athletes
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Celebrity endorsement
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Celebrity-Werbung
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Cognition
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Kognition
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Marketing
3
Sportler
3
Arts
2
Emotion
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Experiment
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Geschenk
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Gifts
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Kunst
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Market research
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Marktforschung
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Rules of origin
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Satisfaction
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Spillover effect
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Spillover-Effekt
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Sportmarketing
2
Sports marketing
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Theorie
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Theory
2
USA
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United States
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Ursprungsregeln
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Astous, Alain d'
7
Ahmed, Sadrudin A.
3
Boujbel, Lilia
1
Carrillat, François A.
1
Charette, Francis
1
Davoine, Victor
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Li, Dong
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Petersen, Halima Benmiloud
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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International journal of commerce and management
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The journal of consumer marketing
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ECONIS (ZBW)
7
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1
Country image effects in the era of protectionism
Charette, Francis
;
Astous, Alain d'
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 271-286
Persistent link: https://www.econbiz.de/10012259386
Saved in:
2
Canada Taiwan differences product-country perceptions
Ahmed, Sadrudin A.
;
Astous, Alain d'
- In:
International journal of commerce and management
25
(
2015
)
1
,
pp. 38-51
Persistent link: https://www.econbiz.de/10011297670
Saved in:
3
The sponsor-event geographical match as a dimension of event-sponsor fit : an investigation in Europe and North America
Carrillat, François A.
;
Astous, Alain d'
;
Davoine, Victor
- In:
Australasian marketing journal
21
(
2013
)
4
,
pp. 264-270
Persistent link: https://www.econbiz.de/10010242951
Saved in:
4
Product-country fit in the Canadian context
Ahmed, Sadrudin A.
;
Astous, Alain d'
;
Petersen, Halima …
- In:
The journal of consumer marketing
28
(
2011
)
4
,
pp. 300-309
Persistent link: https://www.econbiz.de/10009272102
Saved in:
5
Perceptions of countries based on personality traits : a study in China
Astous, Alain d'
;
Li, Dong
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
4
,
pp. 475-488
Persistent link: https://www.econbiz.de/10003905834
Saved in:
6
Positioning countries on personality dimensions: scale development and implications for country marketing
Astous, Alain d'
;
Boujbel, Lilia
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 231-239
Persistent link: https://www.econbiz.de/10003428855
Saved in:
7
Country-of-origin effects in the context of NAFTA : the case of Chile
Ahmed, Sadrudin A.
;
Astous, Alain d'
-
1995
Persistent link: https://www.econbiz.de/10000958313
Saved in:
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