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~subject:"Herkunftsbezeichnung"
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Search: subject:"need for Cognition"
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Herkunftsbezeichnung
Cognition
52
Kognition
52
Consumer behaviour
45
Konsumentenverhalten
45
need for cognition
34
Need for cognition
31
Advertising effects
27
Werbewirkung
27
Brand image
18
Markenimage
18
Brand management
13
Markenführung
13
Internet marketing
10
Online-Marketing
10
Advertising
8
Werbung
8
Emotion
7
Need for Cognition
7
Product Placement
7
Product placement
7
Viral marketing
6
Virales Marketing
6
Credibility
5
Decision
5
Entscheidung
5
Experiment
5
Glaubwürdigkeit
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Information behaviour
4
Informationsverhalten
4
brand attitude
4
Brand
3
Computerspiel
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Designation of origin
3
Markenartikel
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Marketing management
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Marketingmanagement
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Online-Handel
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Arslanagic-Kalajdzic, Maja
1
Cheng, Yimin
1
Diamantopoulos, Adamantios
1
Laroche, Michel
1
Moschik, Nicole
1
Orazi, Davide Christian
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Sambath, Alice
1
Zhang, Chun
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European journal of marketing
1
Journal of business research : JBR
1
Journal of promotion management : JPM
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ECONIS (ZBW)
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1
Coincidental brand origins influence persuasion based on
need
for
cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
2
Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of
need
for
cognition
and need for affect
Diamantopoulos, Adamantios
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
Saved in:
3
Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of
need
for
cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
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