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~subject:"High technology"
~subject:"Innovationsmanagement"
~subject:"Lieferantenmanagement"
~subject:"Social web"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference paper"
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Search: subject:"B-to-B-Marketing"
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High technology
Innovationsmanagement
Lieferantenmanagement
Social web
Theorie
B-to-B-Marketing
484
Business-to-business marketing
484
Supplier relationship management
94
Deutschland
65
Germany
65
Beziehungsmarketing
60
Relationship marketing
60
Marketing management
51
Marketingmanagement
51
Theory
46
Brand management
45
Markenführung
45
E-commerce
32
Electronic Commerce
32
Bundling strategy
30
Leistungsbündel
30
Physical distribution
22
Preismanagement
22
Pricing strategy
22
Vertrieb
22
Business network
21
Unternehmensnetzwerk
21
Hochtechnologie
19
Marketing theory
18
Marketingtheorie
18
KMU
17
SME
17
Brand
15
Customer value
15
Innovation
15
Kundenwert
15
Markenartikel
15
Social Web
15
Innovation management
14
Lieferkette
14
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Online availability
All
Undetermined
14
Type of publication
All
Article
168
Type of publication (narrower categories)
All
Aufsatz im Buch
Conference paper
Article in journal
1,223
Aufsatz in Zeitschrift
1,223
Hochschulschrift
222
Thesis
191
Book section
157
Bibliografie enthalten
78
Bibliography included
78
Graue Literatur
71
Non-commercial literature
71
Collection of articles of several authors
59
Sammelwerk
59
Case study
38
Fallstudie
38
Arbeitspapier
26
Aufsatzsammlung
26
Working Paper
26
Lehrbuch
25
Textbook
21
Konferenzbeitrag
12
Ratgeber
8
Guidebook
7
Handbook
7
Handbuch
7
Konferenzschrift
5
Reprint
5
Systematic review
4
Übersichtsarbeit
4
Conference proceedings
3
Festschrift
3
Collection of articles written by one author
2
Fallstudiensammlung
2
Sammlung
2
Bibliografie
1
Glossar enthalten
1
Glossary included
1
Verzeichnis
1
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Language
All
German
87
English
81
Author
All
Kleinaltenkamp, Michael
7
Hofmaier, Richard
5
Backhaus, Klaus
4
Weiber, Rolf
4
Albers, Sönke
3
Valla, Jean-Paul
3
Engelhardt, Werner Hans
2
Homburg, Christian
2
Jones, Susan K.
2
Naudé, Peter
2
Pattinson, Hugh M.
2
Plinke, Wulff
2
Ratschow, Olaf
2
Rudolph, Bettina
2
Snehota, Ivan
2
Strothmann, Karl-Heinz
2
Turnbull, Peter W.
2
Voeth, Markus
2
Wilson, David T.
2
Woodside, Arch G.
2
Abosag, Ibrahim
1
Ahlers, Michael
1
Ahlert, Dieter
1
Ahlert, Martin
1
Aklouf, Youcef
1
Akrout, Houcine
1
Austen, Viola
1
Baaken, Thomas
1
Backhaus, Christof
1
Bandyopadhyay, Tridib
1
Barten, Gabriele
1
Bartl, Michael
1
Bauer, Hans H.
1
Bauer, Wolfgang
1
Bayón, Tomás
1
Becker, Tatjana
1
Bergey, Paul K.
1
Biege, Sabine
1
Biehn, Niels
1
Blois, Keith J.
1
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Published in...
All
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Entwicklungen des Investitionsgütermarketing
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Business-to-business marketing management : strategies, cases and solutions
5
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
4
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
3
Innovation in pricing : contemporary theories and best practices
3
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
3
Kompetenztransfer im Investitionsgütermarketing
3
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
3
New insights on trust in business-to-business relationships : a multi-perspective approach
3
Aufbruch : Ingredient Branding schafft Werte
2
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
2
Field guide to case study research in business-to-business marketing and purchasing
2
Handbook of business-to-business marketing
2
Handbook of relationship marketing
2
Innovatives Industriegütermarketing
2
Journal of business research : JBR
2
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
2
Marketing von Solutions : innovative Ansätze und Best Practices
2
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
2
Relational and functional integration
2
Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen
2
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
2
Technologiemanagement und Technologien für das Management : 55. Wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e. V. an der Universität Stuttgart 1993
2
Advances in electronic marketing
1
Advances in services marketing
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996
1
Brand management ; Vol. 4
1
Business models for strategic innovation : cross-functional perspectives
1
Business relationship management and marketing
1
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
China-focused cases : selected winners of the CEIBS global case contest
1
Commodity Marketing : Strategies, Concepts, and Cases
1
Contemporary issues in marketing : principles and practice
1
Contemporary issues in social media marketing
1
Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
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ECONIS (ZBW)
168
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168
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1
Impact of AI on knowledge-based marketing : a study of B2B markets
Masoom, Kaneez
;
Rastogi, Anchal
;
Khan, Shad Ahmad
- In:
Digital influence on consumer habits : marketing …
,
(pp. 147-158)
.
2024
Persistent link: https://www.econbiz.de/10014553394
Saved in:
2
De-commoditization in B2B markets : a communication perspective
Geigenmüller, Anja
;
Kuhn, Elisabeth
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 413-425)
.
2022
Persistent link: https://www.econbiz.de/10013272040
Saved in:
3
Digital, decentralized supply chain and its implication for B2B marketing : a case study from the Indian medical equipment industry
Ray, Subhasis
- In:
Digitalization of decentralized supply chains during …
,
(pp. 46-63)
.
2021
Persistent link: https://www.econbiz.de/10012601440
Saved in:
4
B-to-B sales approaches
Gomez Macfarland, Hector
- In:
International business development : a concise textbook …
,
(pp. 177-195)
.
2021
Persistent link: https://www.econbiz.de/10012606634
Saved in:
5
Business-to-business (industrial) marketing ethics
Brennan, Ross
- In:
The SAGE handbook of marketing ethics
,
(pp. 238-247)
.
2021
Persistent link: https://www.econbiz.de/10012306064
Saved in:
6
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
Saved in:
7
Innovating new B2B business through big data : key challenges faced
Rantala, Tuija
;
Palomäki, Katariina
;
Valkokari, Katri
- In:
Managing digital open innovation
,
(pp. 231-253)
.
2020
Persistent link: https://www.econbiz.de/10012250397
Saved in:
8
Business-to-business (B2B) marketing
MacDonald Morah, Ejindu Iwelu
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 280-334)
.
2019
Persistent link: https://www.econbiz.de/10012134058
Saved in:
9
Jinhuobao : a B2B e-commerce platform for FMCG in the new retail era
Zhang, Hua
;
Qian, Wenying
;
Li, Shuyang
- In:
China-focused cases : selected winners of the CEIBS …
,
(pp. 23-40)
.
2019
Persistent link: https://www.econbiz.de/10012003997
Saved in:
10
Trust in buyer-supplier relationships : evidence from advanced, emerging, and developing markets
Akrout, Houcine
- In:
New insights on trust in business-to-business …
,
(pp. 1-5)
.
2019
Persistent link: https://www.econbiz.de/10012405302
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