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~subject:"India"
~subject:"Internationales Marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
~type_genre:"Guidebook"
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India
Internationales Marketing
Cultural identity
721
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721
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100
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100
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91
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91
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71
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43
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2
Brandt, Corine van den
2
Hendriks, Berna
2
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2
Sanderse, Wouter
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Shavitt, Sharon
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Singhai, Shaleen
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1
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1
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Handbook of research on international advertising
8
Cross-cultural and critical perspectives on brands
3
Marketing management : a cultural perspective
3
Beyond Hofstede : culture frameworks for global marketing and management
2
Global consumer behavior
2
Handbook of brand relationships
2
Handbook on cross-cultural marketing
2
Investigating cultural aspects in Indian organizations : empirical evidence
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Anxieties and management responses in international business
1
Aspekte internationaler und interkultureller Umfragen
1
Brand management in emerging markets : theories and practice
1
Brands : interdisciplinary perspectives
1
Brands and brand management : contemporary research perspectives
1
Communication and organizational knowledge : contemporary issues for theory and practice
1
Critical perspectives on work and employment in globalizing India
1
Cross-cultural exposure and connections : intercultural learning for global citizenship
1
Doing business in India : building research-based practice
1
Economic modeling, analysis, and policy for sustainability
1
Global cases on hospitality industry
1
Globalization and transformations of local socioeconomic practices
1
Handbook of Islamic marketing
1
Handbook of human resource management in emerging markets
1
Indian culture and work organisations in transition
1
Information systems outsourcing : enduring themes, global challenges, and process opportunities
1
Interkulturelles Management
1
International differences in entrepreneurship
1
International marketing ; Vol. 1
1
Internationale Geschäftstätigkeiten in Asien : Länderkulturforschung anhand ausgewählter Länder
1
Internationalisierung von Dienstleistungen : Forum Dienstleistungsmanagement
1
Internationalisierung von Vertrieb und Handel
1
Internationalization of emerging economies and firms
1
Interpretive consumer research : paradigms, methodologies & applications
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
1
Managing Pandemic and Correcting Development Fundamentals : India’s Great Challenge
1
Managing cultural diversity
1
Marketing in the new global order : challenges and opportunities
1
Multimediale Technologien : Multimedia im E-Business und in der Bildung
1
New world marketing
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ECONIS (ZBW)
66
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1
Subaltern culture and happiness in tribal communities of West Bengal
Chakraborty, Bidisha
;
Basak, Dedipya
- In:
Managing Pandemic and Correcting Development …
,
(pp. 165-188)
.
2023
Persistent link: https://www.econbiz.de/10014310735
Saved in:
2
Cross-cultural and sub-cultural issues in marketing ethics
Palmer, Daniel E.
- In:
The SAGE handbook of marketing ethics
,
(pp. 136-145)
.
2021
Persistent link: https://www.econbiz.de/10012304914
Saved in:
3
Evolving consumer choices across cultures
Vij, Priya
;
Arya, Parmatam Parkash
- In:
Cross-cultural exposure and connections : intercultural …
,
(pp. 127-149)
.
2021
Persistent link: https://www.econbiz.de/10012270517
Saved in:
4
Global luxury brands : researching cross-cultural differences in motivations to consume
Cui, Annie Peng
;
Nelson, Christopher A.
;
Yim, Alexis
- In:
Handbook on cross-cultural marketing
,
(pp. 104-114)
.
2020
Persistent link: https://www.econbiz.de/10013459476
Saved in:
5
The impact of indigenous administrative norms on cross-cultural research : leveraging smartphone platforms to reduce potential bias threats
Rhodes, Eric S.
- In:
Handbook on cross-cultural marketing
,
(pp. 187-202)
.
2020
Persistent link: https://www.econbiz.de/10013459543
Saved in:
6
Significance of cultural dimensions in urban planning process for sustainability of pilgrimage towns in India
Anurag, Varma
;
Singhai, Shaleen
-
2018
Persistent link: https://www.econbiz.de/10011753013
Saved in:
7
Going Dutch, remeining Indian : the work experiences of IT expatriates
Noronha, Ernesto
;
Magala, Slawomir
- In:
Critical perspectives on work and employment in …
,
(pp. 283-303)
.
2017
Persistent link: https://www.econbiz.de/10011668014
Saved in:
8
Significance of cultural dimensions in urban planning process for sustainability of pilgrimage towns in India
Anurag, Varma
;
Singhai, Shaleen
- In:
Economic modeling, analysis, and policy for sustainability
,
(pp. 327-350)
.
2016
Persistent link: https://www.econbiz.de/10011487100
Saved in:
9
Beyond comparative cross-cultural dimensions on macro-level : understanding Indian diversity in context
Mahadevan, Jasmin
- In:
Indian culture and work organisations in transition
,
(pp. 144-157)
.
2016
Persistent link: https://www.econbiz.de/10011735580
Saved in:
10
Effect of globalization on multicultural consumer behavior
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Mady, Tarek T.
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 1-19)
.
2015
Persistent link: https://www.econbiz.de/10011396873
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