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~subject:"Information behaviour"
~subject:"Kundenzufriedenheit"
~subject:"Marktforschung"
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Information behaviour
Kundenzufriedenheit
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11
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8
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8
Corporate reputation
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Partial least squares
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Helm, Sabrina
4
Garnefeld, Ina
2
Günter, Bernd
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Eggert, Andreas
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Schlei, Jochen
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Tolsdorf, Julia
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Australasian marketing journal
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Handbook of partial least squares : concepts, methods and applications
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Kundenbeziehungen im Dienstleistungsbereich
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Marketing in kleinen und mittleren Unternehmen
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ECONIS (ZBW)
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1
Modeling the impact of corporate reputation on customer satisfaction and loyalty using Partial Least Squares
Helm, Sabrina
;
Eggert, Andreas
;
Garnefeld, Ina
- In:
Handbook of partial least squares : concepts, methods …
,
(pp. 515-534)
.
2010
Persistent link: https://www.econbiz.de/10003944665
Saved in:
2
Perceived corporate reputation and consumer satisfaction - an experimental exploration of causal relationships
Helm, Sabrina
;
Garnefeld, Ina
;
Tolsdorf, Julia
- In:
Australasian marketing journal
17
(
2009
)
2
,
pp. 69-74
Persistent link: https://www.econbiz.de/10003886488
Saved in:
3
Wettbewerbsvorteile durch Kunden-Feedback: eine Analyse "schlanker" Instrumente der qualitativen Informationsgewinnung für KMU
Günter, Bernd
;
Helm, Sabrina
;
Schlei, Jochen
- In:
Marketing in kleinen und mittleren Unternehmen
,
(pp. 183-198)
.
2000
Persistent link: https://www.econbiz.de/10001510098
Saved in:
4
Kundenempfehlungen: Resultat und Ausgangspunkt des Kundenbindungsmanagements im Dienstleistungsbereich
Helm, Sabrina
;
Günter, Bernd
- In:
Kundenbeziehungen im Dienstleistungsbereich
,
(pp. 103-130)
.
2000
Persistent link: https://www.econbiz.de/10001497357
Saved in:
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