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~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Konsumgütermarketing"
~type_genre:"Article in journal"
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Innovation
Innovationsmanagement
Konsumgütermarketing
Consumer goods industry
322
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International journal of innovation management
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Creativity and innovation management
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Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
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Harvard-Business-Manager : das Wissen der Besten
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International journal of business excellence
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1
Journal of business ethics : JOBE
1
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1
Journal of retailing and consumer services
1
MSI reports : working paper series
1
Marketing : ZFP ; journal of research and management
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New challenges to international marketing
1
Problems and perspectives in management : PPM ; international research journal
1
Research in world economy
1
Research technology management : RTM
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Strategy & leadership : a publication of Strategic Leadership Forum
1
The journal of consumer marketing
1
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1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
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1
The virtuous cycle of trust : unveiling clues to successful innovation in the Fast Moving Consumer Goods industry
Derqui, Belén
;
Fayos, Teresa
;
Occhiocupo, Nicoletta
- In:
European journal of innovation management
25
(
2022
)
6
,
pp. 1036-1056
Persistent link: https://www.econbiz.de/10014231258
Saved in:
2
The product is me : hyper-personalized consumer goods as unconventional luxury
Rosenbaum, Mark
;
Contreras Ramirez, Germán
;
Campbell, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 446-454
Persistent link: https://www.econbiz.de/10012509675
Saved in:
3
The effect of price promotions on impulse buying : the mediating role of service innovation in fast moving consumer goods
Hosseini, Seyed Hasan
;
Zadeh, Fatemeh Haghverdi
; …
- In:
International journal of business information systems : …
33
(
2020
)
3
,
pp. 320-336
Persistent link: https://www.econbiz.de/10012199305
Saved in:
4
Exploring how consumer goods companies innovate in the digital age : the role of big data analytics companies
Mariani, Marcello M.
;
Wamba, Samuel Fosso
- In:
Journal of business research : JBR
121
(
2020
),
pp. 338-352
Persistent link: https://www.econbiz.de/10012417351
Saved in:
5
Innovative strategies and firm growth : evidence from selected fast moving consumer goods firms in Lagos state, Nigeria
Binuyo, Adekunle Oluwole
;
Ekpe, Hillary
;
Binuyo, …
- In:
Problems and perspectives in management : PPM ; …
17
(
2019
)
2
,
pp. 313-322
Persistent link: https://www.econbiz.de/10012122527
Saved in:
6
Intensity of sales turnover and promotional expenditure and the likelihood of new product success : configurational matrix of fast moving consumer goods (FMCG)
Trihatmoko, R. Agus
- In:
Research in world economy
10
(
2019
)
3
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012233701
Saved in:
7
Corporate governance in FMCG industry
Das, Subhash Chandra
- In:
Research bulletin / The Institute of Cost Accountants …
45
(
2019
)
1/2
,
pp. 16-36
Persistent link: https://www.econbiz.de/10012597635
Saved in:
8
Make-or-buy decisions on technology-intensive products : insights from the consumer goods industry
Brem, Alexander
;
Elsner, Robert
- In:
International journal of innovation management
22
(
2018
)
6
,
pp. 1850046-1-17
Persistent link: https://www.econbiz.de/10011919977
Saved in:
9
New product success in the consumer packaged goods industry : a shopper marketing approach
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 432-452
Persistent link: https://www.econbiz.de/10011943234
Saved in:
10
Flagship stores for FMCG national brands : do they improve brand cognitions and create favorable consumer reactions?
Nierobisch, Tim
;
Toporowski, Waldemar
;
Dannewald, Till
; …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 117-137
Persistent link: https://www.econbiz.de/10011629027
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