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~subject:"Innovation"
~subject:"Markenführung"
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Innovation
Markenführung
B-to-B-Marketing
3,462
Business-to-business marketing
3,462
Lieferantenmanagement
1,458
Supplier relationship management
1,458
Relationship marketing
747
Beziehungsmarketing
743
Marketingmanagement
433
Marketing management
425
Electronic Commerce
346
E-commerce
340
Deutschland
295
Theory
294
Germany
292
Theorie
292
Verkauf
279
Selling
272
Brand management
264
Salespeople
262
Verkaufspersonal
262
Business-to-Business-Marketing
254
Consumer behaviour
205
Konsumentenverhalten
205
Marketing
191
Business network
188
Unternehmensnetzwerk
188
Social Web
182
Social web
182
B2B
168
Online-Marketing
164
Value creation
164
Betriebliche Wertschöpfung
163
Customer satisfaction
158
Kundenzufriedenheit
158
Bundling strategy
157
Leistungsbündel
157
Internet marketing
154
Customer value
144
Kundenwert
144
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179
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30
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303
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91
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247
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59
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59
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36
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27
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10
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2
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2
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1
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1
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English
302
German
91
French
1
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Baumgarth, Carsten
8
Christodoulides, George
6
Homburg, Christian
5
Binckebanck, Lars
4
Burmann, Christoph
4
Cantù, Chiara
4
Johnston, Wesley J.
4
Keller, Kevin Lane
4
Nyadzayo, Munyaradzi W.
4
O'Cass, Aron
4
Sarkar, Soumya
4
Zablah, Alex R.
4
Beverland, Michael B.
3
Brown, Brian
3
Brown, Brian P.
3
Casidy, Riza
3
Donthu, Naveen
3
Keränen, Joona
3
Kliche, Mario
3
Krause, Juliane
3
Mohan, Mayoor
3
Möhring, Monika Maria
3
Pförtsch, Waldemar A.
3
Richter, Markus
3
Schallmo, Daniel
3
Schmitt, Jens
3
Schultheiss, Björn
3
Sharma, Piyush
3
Singh, Jaywant
3
Ahlert, Martin
2
Andersen, Poul Houman
2
Anees-ur-Rehman, Muhammad
2
Bausback, Nadine
2
Bellenger, Danny
2
Belz, Christian
2
Biedenbach, Galina
2
Boha, Julian
2
Brashear-Alejandro, Thomas
2
Brock, Christian
2
Cassia, Fabio
2
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Springer Fachmedien Wiesbaden
5
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
1
University of Madras / Department of Commerce
1
Verlag Dr. Kovač
1
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Industrial marketing management : the international journal for industrial and high-tech firms
92
The journal of business & industrial marketing
38
Journal of business research : JBR
17
Journal of business-to-business marketing
15
SpringerLink / Bücher
13
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Research
7
Innovatives Markenmanagement
6
The journal of product & brand management
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Innovation in pricing : contemporary theories and best practices
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of strategic marketing
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Gabler Edition Wissenschaft
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Springer eBook Collection
3
Aufbruch : Ingredient Branding schafft Werte
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Business-to-Business-Marketing
2
Corporate reputation review : an international journal
2
European journal of marketing
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
2
Handbook of business-to-business marketing
2
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
2
Innovative Markenführung und -implementierung
2
International journal of innovation management
2
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of marketing research
2
Journal of marketing theory and practice
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Marketing intelligence & planning
2
The Oxford handbook of strategic sales and sales management
2
The journal of brand management : an international journal
2
The journal of services marketing
2
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ECONIS (ZBW)
394
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331
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331
Dialog-Marketing im Kontext der B-to-B-Markenführung
Kreutzer, Ralf T.
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 575-611)
.
2010
Persistent link: https://www.econbiz.de/10003910038
Saved in:
332
Integration als Garant erfolgreicher Markenkommunikation : eine empirische Untersuchung im B-to-B-Markt
Bauer, Hans H.
;
Donnevert, Tobias
;
Wetzel, Hauke
; …
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 613-634)
.
2010
Persistent link: https://www.econbiz.de/10003910049
Saved in:
333
Aufbau starker B-to-B-Marken : ein Leitfaden
Keller, Kevin Lane
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 733-748)
.
2010
Persistent link: https://www.econbiz.de/10003910072
Saved in:
334
The relative importance of brands in modified rebuy purchase situations
Zablah, Alex R.
;
Brown, Brian P.
;
Donthu, Naveen
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 248-260
Persistent link: https://www.econbiz.de/10008664489
Saved in:
335
Integration von Marketing und Verkauf im B-to-B-Geschäft durch Interaktive Markenführung
Binckebanck, Lars
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2010/11
),
pp. 237-252
Persistent link: https://www.econbiz.de/10003950167
Saved in:
336
"Living the brand" : brand orientation in the business-to-business sector
Baumgarth, Carsten
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 653-671
Persistent link: https://www.econbiz.de/10003990989
Saved in:
337
Von Robotern und Emotionen
Homburg, Christian
;
Schmitt, Jens
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10008648312
Saved in:
338
Leveraging brand equity in business-to-business mergers and acquisitions
Lambkin, Mary C.
;
Muzellec, Laurent
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1234-1239
Persistent link: https://www.econbiz.de/10008807160
Saved in:
339
From strategy to tactics : building, implementing, and managing brand equity in business markets
Lindgreen, Adam
;
Beverland, Michael B.
;
Farrelly, Francis
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1223-1225
Persistent link: https://www.econbiz.de/10008807167
Saved in:
340
Branding capability of technology born globals
Altshuler, Liliya
;
Tarnovskaya, Veronika V.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
3
,
pp. 212-227
Persistent link: https://www.econbiz.de/10008810215
Saved in:
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