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~subject:"Innovation"
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Search: isPartOf:"International Journal of Sports Marketing and Sponsorship"
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Innovation
Sports marketing
130
Sportmarketing
129
Consumer behaviour
126
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126
Professional sports
100
Profisport
100
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95
Sports
95
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48
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47
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44
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Advertising effects
29
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29
Athletes
23
Sportler
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Customer satisfaction
21
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Kundenzufriedenheit
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20
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Dienstleistungsqualität
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Calabuig Moreno, Ferran
2
Chiu, Weisheng
2
González-Serrano, María Huertas
2
Santos, Manuel Alonso dos
2
Wang, Fong Jia
2
Aashish, Kumar
1
Barajas, Angel
1
Bohórquez Gómez-Millán, María Rocío
1
Cho, Heetae
1
Corthouts, Joris
1
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1
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1
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Manoli, Argyro Elisavet
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International journal of sports marketing & sponsorship
12
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ECONIS (ZBW)
12
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1
Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 444-463
Persistent link: https://www.econbiz.de/10014505232
Saved in:
2
The impact of brand attribution for an innovative sports product introduced on the fitness market in France
Mischler, Sarah
;
Pichot, Lilian
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10014504952
Saved in:
3
The roles of employee-employee collaboration and employee-customer collaboration in fitness service innovation : a comparison of frontline and non-frontline employees
Wang, Fong Jia
;
Chiu, Weisheng
;
Tseng, Kuo-Feng
;
Cho, Heetae
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 793-813
Persistent link: https://www.econbiz.de/10014377685
Saved in:
4
Service encounter and repurchase intention in fitness centers : perceived value as a mediator and service innovativeness as a moderator
Wang, Fong Jia
;
Chiu, Weisheng
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 145-167
Persistent link: https://www.econbiz.de/10014232455
Saved in:
5
Gym users : an enabler in creating an acceptance of sports and fitness wearable devices in India
Raman, Prashant
;
Aashish, Kumar
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 707-726
Persistent link: https://www.econbiz.de/10013370472
Saved in:
6
Guest editorial: sport management, marketing and innovation
Santos, Manuel Alonso dos
;
Calabuig Moreno, Ferran
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 857-862
Persistent link: https://www.econbiz.de/10013370509
Saved in:
7
Innovation from sport's entrepreneurship and intrapreneurship : opportunities from a systematic review
Lara-Bocanegra, Alejandro
;
Bohórquez Gómez-Millán, …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 863-880
Persistent link: https://www.econbiz.de/10013370510
Saved in:
8
Special issue: sport management, marketing, and innovation
Santos, Manuel Alonso dos
(
ed.
);
Calabuig Moreno, Ferran
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013370514
Saved in:
9
Sport federations' organizational innovativeness : an empirical comparison of characteristics and attitudes
Corthouts, Joris
;
Zeimers, Géraldine
;
Helsen, Kobe
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 901-919
Persistent link: https://www.econbiz.de/10013370516
Saved in:
10
Sports event portfolios : an innovative tool and a new management paradigm
Salgado-Barandela, Jesyca
;
Barajas, Angel
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 920-933
Persistent link: https://www.econbiz.de/10013370517
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