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~subject:"Innovationsdiffusion"
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Innovationsdiffusion
Viral marketing
4,793
Virales Marketing
4,793
Consumer behaviour
2,681
Konsumentenverhalten
2,681
Social Web
2,174
Social web
2,174
Online-Marketing
1,720
Internet marketing
1,711
Online retailing
869
Online-Handel
869
Beziehungsmarketing
670
Relationship marketing
669
Customer satisfaction
589
Kundenzufriedenheit
589
Electronic Commerce
471
E-commerce
463
Brand image
418
Markenimage
418
Brand management
406
Markenführung
406
Dienstleistungsqualität
370
Service quality
370
Personalization
273
Personalisierung
271
Advertising effects
258
Werbewirkung
258
Soziales Netzwerk
255
Confidence
249
social media
249
Vertrauen
248
Social network
246
Social media
225
Hotel industry
224
Hotellerie
224
Emotion
216
Data Mining
215
Data mining
215
eWOM
211
Internet
210
word of mouth
207
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25
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7
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Article
46
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Mazzarol, Tim
3
Moldovan, Sarit
3
Ferreira, Pedro
2
Goldenberg, Jacob
2
Iyengar, Radha
2
Van Den Bulte, Christophe
2
AbedRabbo, Majd
1
Abedi, Vahideh Sadat
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Jae-Hyeon
1
AlMallah, Manar Mousa
1
Ameri, Mina
1
Amini, Mehdi
1
Anderson, Ashton
1
Armenia, Stefano
1
Bakshi, Nitin
1
Baudier, Patricia
1
Beck, Jonathan
1
Belo, Rodrigo
1
Berger, Jonah
1
Berman, Oded
1
Bharathi, Shishir
1
Bollinger, Bryan
1
Brem, Alexander
1
Campbell, Katia
1
Chandrashekaran, Murali
1
Chang, Chin-Hsuan
1
Chatterjee, Sheshadri
1
Chattopadhyay, Amitava
1
Chattopadhyay, Amitiva
1
Chaudhuri, Malika
1
Chaudhuri, Ranjan
1
Chen, Chia-Chen
1
Cheng, Li-Chen
1
Corbo, Jacomo
1
Dai, Xin
1
El Ouardighi, Fouad
1
Even-Dar, Eyal
1
Fam, Kim Shyan
1
Feichtinger, Gustav
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of consumer studies
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Working papers / Wharton School, University of Pennsylvania / Marketing
2
Annals of operations research ; volume 264, numbers 1/2 (May 2018)
1
Cowles Foundation discussion paper
1
Data science and service research discussion paper
1
Decision sciences : DS
1
Decision support systems : DSS ; the international journal
1
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung, Abteilung Wettbewerbsfähigkeit und Industrieller Wandel ; Abteilung Marktprozesse und Steuerung ; Arbeitsgruppe Institutionen, Staaten, Märkte ; Abteilung Wettbewerb und Innovation ; Abteilung Verhalten auf Märkten; Forschungsprofessur The Future of Fiscal Federalism ; Forschungs-Gruppe Wettbewerb und Innovation : Schwerpunkt II Märkte und Politik
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European journal of marketing : EJM
1
Europäische Hochschulschriften / 5
1
Faculty & research / Insead : working paper series
1
Games and economic behavior
1
IEEE transactions on engineering management : EM
1
IMA journal of management mathematics
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems and e-business management : ISeB
1
Information technology and management
1
Innovation: organization & management : IOM
1
International journal of advertising : the review of marketing communications
1
International journal of enterprise network management : IJENM
1
International journal of markets and business systems
1
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
1
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
1
Journal for global business advancement : JGBA
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of research in marketing and entrepreneurship
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
MIS quarterly
1
MSI reports : working paper series
1
Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
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ECONIS (ZBW)
56
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1
A multi-generational diffusion model with social media effects and pre-launch forecasting of smart phone
Li, Yinxing
;
Terui, Nobuhiko
-
2021
Persistent link: https://www.econbiz.de/10013445678
Saved in:
2
The dynamic impact of electronic word-of mouth on movie box office sales : based on innovation diffusion theory
Yang, Yiwen
;
Liu, Chuxuan
;
Cheng, Li-Chen
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
6
,
pp. 3384-3396
Persistent link: https://www.econbiz.de/10014340951
Saved in:
3
Social media adoption behaviour : consumer innovativeness and participation intention
Kamboj, Shampy
;
Sharma, Manika
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 523-544
Persistent link: https://www.econbiz.de/10014250591
Saved in:
4
Need for uniqueness and word of mouth in disruptive innovation adoption : the context of self-quantification
Zhao, Zhenzhen
;
Haikel-Elsabeh, Marie
;
Baudier, Patricia
; …
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
6
,
pp. 2006-2016
Persistent link: https://www.econbiz.de/10014313905
Saved in:
5
How online reviews with different influencing factors affect the diffusion of new products
Sun, Bing
;
Kang, Min
;
Zhao, Shunyao
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1377-1396
Persistent link: https://www.econbiz.de/10014325988
Saved in:
6
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
7
Mobile wallet app engagement and word of mouth recommendation : an exploration of antecedents
Shekhar, Rishabh
;
Jaidev, Uma Pricilda
- In:
International journal of enterprise network management …
14
(
2023
)
1/2
,
pp. 161-192
Persistent link: https://www.econbiz.de/10014281225
Saved in:
8
Free-riding in products with positive network externalities : empirical evidence from a large mobile network
Belo, Rodrigo
;
Ferreira, Pedro
- In:
MIS quarterly
46
(
2022
)
1
,
pp. 401-430
Persistent link: https://www.econbiz.de/10013286233
Saved in:
9
Exploring the factors of using mobile ticketing applications : perspectives from innovation resistance theory
Chen, Chia-Chen
;
Chang, Chin-Hsuan
;
Hsiao, Kuo-Lun
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364482
Saved in:
10
Does eWOM influence entrepreneurial firms' rate of diffusion of innovation?
Ahmad, Alaeddin Mohammad Khalaf
;
AlMallah, Manar Mousa
; …
- In:
Journal of research in marketing and entrepreneurship
24
(
2022
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10013369602
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