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~subject:"International marketing"
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International marketing
Multinationales Unternehmen
101
Transnational corporation
99
Globalization
38
Auslandsinvestition
34
Foreign investment
34
Globalisierung
34
Welt
32
World
32
China
27
Schwellenländer
26
Business network
24
Emerging economies
24
Unternehmensnetzwerk
24
Internationales Marketing
22
Developing countries
19
International market entry
19
Internationaler Markteintritt
19
Corporate social responsibility
17
Takeover
17
Übernahme
17
Entwicklungsländer
16
Knowledge transfer
16
Wissenstransfer
16
Corporate Social Responsibility
15
Ausländische Tochtergesellschaft
14
Foreign subsidiary
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KMU
13
SME
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Strategic management
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Strategisches Management
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Business start-up
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International business
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Learning organization
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Lernende Organisation
11
Unternehmensgründung
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EU-Staaten
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English
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Ghauri, Pervez N.
22
Cavusgil, S. Tamer
4
Elg, Ulf
4
Yeniyurt, Sengun
3
Cateora, Philip R.
2
De Mattos, Claudio
2
Ghauri, Pervez
2
Oh, Chang Hoon
2
Park, Byung Il
2
Salciuviene, Laura
2
Sinkovics, Rudolf R.
2
Streder, Ruth Salomea
2
Tasavori, Misagh
2
Townsend, Janell D.
2
Wang, Fatima
2
Zaefarian, Reza
2
Agarwal, Milind R.
1
Chidlow, Agnieszka
1
Cobanoglu, Emine
1
Eren‐Erdogmus, Irem
1
Harris, Simon
1
Herbern, Stig M.
1
Leelapanyalert, Kannika
1
N. Ghauri, Byung Il Park and Chang Hoon Oh, Pervez
1
Penz, Elfriede
1
Powell, Sarah
1
Reiss, Matthias
1
Rosendo-Ríos, Veronica
1
Tajeddini, Kayhan
1
Tarnovskaya, Veronika
1
Yalcın, Muge
1
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International Marketing Review
3
International marketing review
3
Advances in international marketing
1
Entrepreneurship in international marketing
1
European Journal of Marketing
1
Handbook on cross-cultural marketing
1
International business strategy : theory and practice
1
International marketing in the fast changing world
1
Journal of business research : JBR
1
Journal of euromarketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Journal of world business : JWB
1
Multicultural perspectives in customer behaviour
1
Qualitative Market Research: An International Journal
1
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ECONIS (ZBW)
19
Other ZBW resources
5
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1
International marketing
Ghauri, Pervez N.
;
Cateora, Philip R.
-
2022
-
Fifth edition
Persistent link: https://www.econbiz.de/10012585630
Saved in:
2
Partnerships in cross-cultural marketing and retail internationalization : research propositions
Wang, Fatima
;
Ghauri, Pervez N.
- In:
Handbook on cross-cultural marketing
,
(pp. 133-151)
.
2020
Persistent link: https://www.econbiz.de/10013459495
Saved in:
3
International marketing and corporate social responsibility : part 2
Ghauri, Pervez N.
(
ed.
);
Park, Byung Il
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011590259
Saved in:
4
Entering the base of the pyramid market in India : a corporate social entrepreneurship perspective
Tasavori, Misagh
;
Ghauri, Pervez N.
;
Zaefarian, Reza
- In:
International marketing review
33
(
2016
)
4
,
pp. 555-579
Persistent link: https://www.econbiz.de/10011590322
Saved in:
5
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
6
Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan
;
Elg, Ulf
;
Ghauri, Pervez N.
- In:
International marketing in the fast changing world
,
(pp. 109-133)
.
2015
Persistent link: https://www.econbiz.de/10011416077
Saved in:
7
International marketing and corporate social responsibility : part 1
Ghauri, Pervez N.
(
ed.
);
Park, Byung Il
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011507074
Saved in:
8
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
9
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
10
Establishing rigor in mail-survey procedures in international business research
Chidlow, Agnieszka
;
Ghauri, Pervez N.
;
Yeniyurt, Sengun
; …
- In:
Journal of world business : JWB
50
(
2015
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010479306
Saved in:
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