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~subject:"Internationales Marketing"
~subject:"Messung"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
~type_genre:"Reprint"
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Search: subject_exact:"Brand image"
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Internationales Marketing
Messung
United States
Markenimage
1,149
Brand image
1,096
Brand management
569
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569
Consumer behaviour
339
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339
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243
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237
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204
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91
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64
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60
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54
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Roth, Martin S.
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1
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1
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1
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4
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
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Brand management ; Vol. 1
2
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International marketing in the fast changing world
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Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
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2
Strong brands, strong relationships
2
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2
21st century business practices : the evolving trends in India
1
Advances in electronic marketing
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Are you ready? : preparing for international operations
1
Aufbruch : Ingredient Branding schafft Werte
1
Berichte aus der Betriebswirtschaft
1
Brand management ; Vol. 2
1
Brand management in emerging markets : theories and practice
1
Branded lives : the production and consumption of meaning at work
1
Breaking new ground in theory and practice
1
Case studies and conversations
1
Case studies in Asian management
1
Contemporary consumer culture theory
1
Corporate brand and corporate reputation
1
Creating a sustainable competitive position : ethical challenges for international firms
1
DUV / Wirtschaftswissenschaft
1
DUV : Wirtschaftswissenschaft
1
Design thinking : integrating innovation, customer experience and brand value
1
Does marketing need reform? : fresh perspectives on the future
1
EBS-Forschung : Schriftenreihe der European Business School, Schloß Reichartshausen
1
Enhancing knowledge development in marketing ; Vol. 21
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
1
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1
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ECONIS (ZBW)
119
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1
Variation and continuity of brand personality in Japan
Jitosho, Risa
;
Baba, Hajime
- In:
Transformation of Japanese Multinational Enterprises …
,
(pp. 119-134)
.
2024
Persistent link: https://www.econbiz.de/10014514761
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2
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
Saved in:
3
Brand attributes scale for professional sport teams : measuring strength, favorability, and uniqueness of team attributes
Wada, Yukako
;
Matsuoka, Hirotaka
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 258-274)
.
2022
Persistent link: https://www.econbiz.de/10014311340
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4
Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel
-
2018
Persistent link: https://www.econbiz.de/10011960279
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5
Position of Sri Lankan products in the global market : a comparison of brand values
Silva, Pathmani Mangalika de
;
Gunawardana, Kennedy D.
; …
- In:
New horizons in management, leadership and …
,
(pp. 3-26)
.
2021
Persistent link: https://www.econbiz.de/10012582291
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6
Do retailers get blamed when manufacturer brands fail? : measurement of multiloci attributions and spillover effects
Germann, Frank
;
Hess, Ronald L. <Jr.>
;
Meloy, Margaret G.
- In:
Marketing accountability for marketing and …
,
(pp. 111-128)
.
2021
Persistent link: https://www.econbiz.de/10012653923
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7
Essays on consumer perception : applications to inflation, business-to-business brands, and response styles
Lennartz, Eric Michael
-
2017
Persistent link: https://www.econbiz.de/10011659566
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8
Developing scale to measure perceived brand literacy of consumer products : an empirical experiment
Rajagopal, Ananya§
- In:
Innovation, technology, and market ecosystems : …
,
(pp. 307-332)
.
2020
Persistent link: https://www.econbiz.de/10012121361
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9
Antecedents of global brands preference among generation Y in Malaysia
Asmat Nizam Abdul Talib
;
Mahjabin Yusof
- In:
Leveraging consumer behavior and psychology in the …
,
(pp. 153-171)
.
2020
Persistent link: https://www.econbiz.de/10012242903
Saved in:
10
Global luxury brands : researching cross-cultural differences in motivations to consume
Cui, Annie Peng
;
Nelson, Christopher A.
;
Yim, Alexis
- In:
Handbook on cross-cultural marketing
,
(pp. 104-114)
.
2020
Persistent link: https://www.econbiz.de/10013459476
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