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~subject:"Internationales Marketing"
~subject:"USA"
~type_genre:"Book section"
~type_genre:"Reprint"
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Internationales Marketing
USA
Brand
850
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847
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382
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The economics of forest disturbances : wildfires, storms, and invasive species
9
Handbook of research in international marketing
5
Cross-cultural and critical perspectives on brands
4
Trademark litigation : pragmatic tactics and techniques of winning
3
Brand management ; Vol. 1
2
Brands and brand management : contemporary research perspectives
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International marketing in the fast changing world
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Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
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Multichannel marketing ecosystems : [creating connected customer experiences]
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Scanner data and price indexes
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Trademarks, brands, and competitiveness
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21st century business practices : the evolving trends in India
1
Advances in electronic marketing
1
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Brand management ; Vol. 4
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Breaking new ground in theory and practice
1
Consumer brand relationships : meaning, measuring, managing
1
Contemporary consumer culture theory
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Critical perspectives on business and management
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Cross-border e-commerce marketing and management
1
Design thinking : integrating innovation, customer experience and brand value
1
Disrupt together : how teams consistently innovate
1
Economies et sociétés ; 34,10/11
1
Engaging consumers through branded entertainment and convergent media
1
Enhancing knowledge development in marketing ; Vol. 21
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
European pork chains : diversity and quality challenges in consumer-oriented production and distribution
1
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
1
Handbook of brand relationships
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Handbook of partial least squares : concepts, methods and applications
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International advertising and communication : current insights and empirical findings
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Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
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Management of sustainable development in India
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Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
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Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
1
Memorable customer experiences : a research anthology
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ECONIS (ZBW)
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1
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
Saved in:
2
Global brand and global consumers
Mirza Mohammad Didarul Alam
;
Ataul Karim Patwary
- In:
Cross-border e-commerce marketing and management
,
(pp. 148-171)
.
2021
Persistent link: https://www.econbiz.de/10012312386
Saved in:
3
From a distinctive sign to an exchangeable asset : exploring the U.S. market for trademark licensing
Ferrucci, Edoardo
;
Leone, Maria Isabella
;
Romagnoli, Manuel
- In:
Trademarks and their role in innovation, …
,
(pp. 97-123)
.
2021
Persistent link: https://www.econbiz.de/10012597133
Saved in:
4
Brand doings in a performative perspective : an analysis of conceptual brand discourses
Bode, Matthias
;
Kjeldgaard, Dannie
- In:
Contemporary consumer culture theory
,
(pp. 251-282)
.
2017
Persistent link: https://www.econbiz.de/10011666520
Saved in:
5
From nation to neighbourhood : branding and marketing places
Papadopoulos, Nicolas G.
;
Hamzaoui-Essoussi, Leila
; …
- In:
The Routledge companion to contemporary brand management
,
(pp. 458-472)
.
2016
Persistent link: https://www.econbiz.de/10011515464
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6
Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
Saved in:
7
Internationalization through e-commerce : the case multibrand luxury retailers in the fashion industry
Guercini, Simone
;
Runfola, Andrea
- In:
International marketing in the fast changing world
,
(pp. 15-31)
.
2015
Persistent link: https://www.econbiz.de/10011415981
Saved in:
8
Perceived quality of Asian brands by US consumers : case of cosmetic brand using age as a moderator
Southworth, Sarah
;
Kim, Minjeong
- In:
International marketing in the fast changing world
,
(pp. 235-253)
.
2015
Persistent link: https://www.econbiz.de/10011416191
Saved in:
9
The personality of brand lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
10
Saving the forest by reducing fire severity : selective fuels treatment location and scheduling
Church, Richard L.
;
Niblett, Matthew R.
;
O'Hanley, Jesse
; …
- In:
Applications of location analysis
,
(pp. 173-190)
.
2015
Persistent link: https://www.econbiz.de/10011348511
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