Witek-Hajduk, Marzanna Katarzyna; Grudecka, Anna - In: International journal of management and economics 59 (2023) 1, pp. 46-56
Paper's objectives: The purpose of this paper is to examine the ways in which to neutralize the country-of-origin (COO … genuine country-of-brand-origin, using slogans in foreign languages or establishing brand alliances with partners from …