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~subject:"Interne Markenführung"
~type_genre:"Book section"
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Interne Markenführung
Internal branding
81
Leadership
14
Personalführung
14
Brand image
13
Markenimage
13
Corporate culture
12
Unternehmenskultur
12
Corporate reputation
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10
HR marketing
10
Internal communication
10
Interne Kommunikation
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Personalmarketing
10
Brand equity
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Deutschland
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Germany
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Markenwert
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Brand management
7
Markenführung
7
Beziehungsmarketing
5
Human Resource Management
5
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5
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5
Arbeitsverhalten
4
Work behaviour
4
B-to-B-Marketing
3
Betriebliches Bildungsmanagement
3
Business-to-business marketing
3
Customer integration
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Employer-provided training
3
Kundenintegration
3
Narrative Methode
3
Narrative method
3
Salespeople
3
Social Web
3
Social web
3
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3
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3
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German
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Tomczak, Torsten
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Henkel, Sven
11
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10
Esch, Franz-Rudolf
8
Kernstock, Joachim
8
Brexendorf, Tim Oliver
4
Herrmann, Andreas
4
Schmidt, Holger J.
3
Walter, Benjamin von
3
Biesalski, Alexander
2
Brexendorf, Tim
2
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2
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2
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2
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2
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2
Khanyapuss Punjaisri
2
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2
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2
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2
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1
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1
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1
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1
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1
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1
Bhutta, Mohammed Khurrum
1
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1
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1
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1
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
26
Antecedents and outcomes of employee-based brand equity
9
Innen beginnen : von der internen Kommunikation zum Internal Branding
6
Innovative Markenführung und -implementierung
3
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
2
Business-to-business brand management : theory, research and executive case study exercises
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
2
The Routledge companion to contemporary brand management
2
Advances in corporate branding
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Best practice der Markenführung
1
Brand the Future : systematische Markenentwicklung im B2B
1
Consumer behavior analysis : (a) rational approach to consumer choice
1
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Customer-centric marketing strategies : tools for building organizational performance
1
Employer brand management : Arbeitgebermarken aufbauen und steuern
1
Erfolgsfaktor emotionales Kapital : Menschen begeistern, Ziele erreichen ; Tagungsband zum 6. DocNet Management Symposium [am 7. November 2008]
1
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
Ganzheitliche Unternehmensführung in dynamischen Märkten : Festschrift für Univ.-Prof. Dr. Armin Töpfer
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
1
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
1
Internationale Trends in der Markenkommunikation : was Globalisierung, neue Medien und Nachhaltigkeit erfordern
1
Interne Organisationskommunikation : theoretische Fundierungen und praktische Anwendungsfelder
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Kellogg on marketing
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
1
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
1
Public relations case studies : Fallbeispiele aus der Praxis
1
Serviceorientierung im Unternehmen : Forum Dienstleistungsmanagement
1
Social partnerships and responsible business : a research handbook
1
The institutional development of business schools
1
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ECONIS (ZBW)
81
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1
Employee-based brand equity and factors of employee-brand association
Bari, Muhammad Waseem
;
Shahzadi, Irum
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 1-15)
.
2022
Persistent link: https://www.econbiz.de/10013336125
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2
Impact of employee-based brand equity on customer-based brand equity
Abrar, Muhammad
;
Khan, Ahmad Sohail
;
Xiang, Li
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 16-30)
.
2022
Persistent link: https://www.econbiz.de/10013336128
Saved in:
3
Employee-based brand equity and competitive advantage
Safeer, Asif Ali
;
Khuhro, Saima
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 54-71)
.
2022
Persistent link: https://www.econbiz.de/10013336132
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4
Employee-based brand equity : a literature review and a way forward
Ahmad, Bashir
;
Göç, Kubilayhan
;
Yin, Xiaohong
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 72-80)
.
2022
Persistent link: https://www.econbiz.de/10013336134
Saved in:
5
Knowledge-hiding behaviors and employee-based brand equity
Shahnawaz, Saqib
;
Rubab, Azha
;
Chatchai Pitsaphol
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 81-89)
.
2022
Persistent link: https://www.econbiz.de/10013336136
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6
Impact of leader-member exchange on innovative work behavior : role of employee-based brand equity, humor, and humble leadership
Fatima, Afsheen
;
Nasir, Hafsa
;
Noor, Azeema Azeema
; …
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 90-105)
.
2022
Persistent link: https://www.econbiz.de/10013336146
Saved in:
7
Reviewing the employee branding process to gain firm competitive advantage
Shabbir, Rizwan
;
Gulzar, Muhammad Awais
;
Samin, Tanzila
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 168-185)
.
2022
Persistent link: https://www.econbiz.de/10013336157
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8
Linking psychological contract with employee-based brand equity
Chaman, Seemab
;
Shaheen, Sadia
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 186-197)
.
2022
Persistent link: https://www.econbiz.de/10013336169
Saved in:
9
Knowledge-sharing culture and employee-based brand equity
Bhutta, Mohammed Khurrum
;
Shahi, Saman Goher
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 119-137)
.
2022
Persistent link: https://www.econbiz.de/10013336150
Saved in:
10
Brand Commitment als Katalysator
Themann, Christian
;
Tipke, Justin
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 61-66)
.
2017
Persistent link: https://www.econbiz.de/10011565726
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