//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mundpropaganda"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Internet
Konsumentenverhalten
Social Web
Viral marketing
319
Virales Marketing
319
Social web
148
Consumer behaviour
80
Online-Marketing
76
Beziehungsmarketing
32
Relationship marketing
32
Marketing management
24
Marketingmanagement
24
Brand management
23
Markenführung
23
Online retailing
23
Online-Handel
23
E-commerce
22
Electronic Commerce
22
Customer satisfaction
19
Kundenzufriedenheit
19
Customer integration
18
Deutschland
18
Germany
18
Kundenintegration
18
Personalisierung
16
Personalization
16
Dienstleistungsqualität
12
Kaufentscheidung
12
Purchase decision
12
Service quality
12
USA
12
United States
12
Erfolgsfaktor
11
Success factor
11
Theorie
11
Theory
11
Advertising effects
10
Marketing
10
Tourism marketing
10
Tourismusmarketing
10
more ...
less ...
Online availability
All
Undetermined
73
Free
3
Type of publication
All
Article
213
Type of publication (narrower categories)
All
Book section
Article in journal
3,121
Aufsatz in Zeitschrift
3,121
Aufsatz im Buch
213
Graue Literatur
125
Non-commercial literature
125
Arbeitspapier
96
Working Paper
96
Hochschulschrift
56
Thesis
34
Collection of articles of several authors
28
Sammelwerk
28
Case study
20
Conference paper
20
Fallstudie
20
Konferenzbeitrag
20
Guidebook
19
Ratgeber
19
Konferenzschrift
16
Aufsatzsammlung
11
Collection of articles written by one author
7
Conference proceedings
7
Sammlung
7
Amtsdruckschrift
3
Government document
3
Accompanied by computer file
1
Elektronischer Datenträger als Beilage
1
Lehrbuch
1
Systematic review
1
Textbook
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
183
German
29
French
1
Author
All
Adeola, Ogechi
3
Aakash, Aakash
2
Aggarwal, Anu Gupta
2
Bär, Sören
2
Chu, Shu-Chuan
2
Di Virgilio, Francesca
2
Edeh, Jude Ndubuisi
2
Hanlon, Annmarie
2
Jazi, Salima
2
López, Manuela
2
Sicilia, María
2
Walsh, Gianfranco
2
Abbatty, Oyindamola
1
Abugre, James Baba
1
Adisa, Isaiah
1
Afrasiabi Rad, Amir
1
Aji, Bagus Wicaksono
1
Aksoy, Lerzan
1
Albinsson, Pia A.
1
Albrecht, Carmen-Maria
1
Alryalat, Mohammad Abdallah Ali
1
Antonelli, Gilda
1
Arthur, David
1
Arvaniti, Georgia Maria
1
Au, Norman
1
Aydın, Hatice
1
Ayeh, Julian K.
1
Ayyıldız, Hasan
1
Azemi, Yllka
1
Añaña, Edar Da Silva
1
Baker, Thomas L.
1
Bandyopadhyay, Subhajyoti
1
Bannour, Karim-Patrick
1
Bardy, Roland
1
Barnes, Nora Ganim
1
Bauer, Hans H.
1
Baumann, Stefan
1
Bekdache, Salwa
1
Benyoucef, Morad
1
Bharathi, Shishir
1
more ...
less ...
Published in...
All
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
Word of mouth and social media
9
Consumer psychology in a social media world
3
Electronic word of mouth as a promotional technique : new insights from social media
3
Handbook of research on mobile marketing management
3
Online reputation management in destination and hospitality : what we know, what we need to know
3
The behavioral enterprise
3
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
3
Advertising in new formats and media : current research and implications for marketers
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Business and management issues in the global and digital era : Indonesian perspectives
2
Connected marketing : the viral, buzz and word of mouth revolution
2
Contemporary issues in social media marketing
2
Contemporary trends in innovative marketing strategies
2
Cracking the code : leveraging consumer psychology to drive profitability
2
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Digital Business in Africa : Social Media and Related Technologies
2
E-marketing ; Vol. 1
2
Handbook of research on customer engagement
2
Handbook of research on integrating social media into strategic marketing
2
Innovationen in Tourismus und Freizeit : Hypes, Trends und Entwicklungen
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
2
Leveraging computer-mediated marketing environments
2
Marketing accountability for marketing and non-marketing outcomes
2
Online consumer behavior : theory and research in social media, advertising, and e-tail
2
Organizations and social networking : utilizing social media to engage consumers
2
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
2
Smart analytics, artificial intelligence and sustainable performance management in a global digitalised economy : Part B
2
Virale Kommunikation : Möglichkeiten und Grenzen des prozessanstoßenden Marketings
2
Web 2.0 : neue Perspektiven für Marketing und Medien
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Alternative market research methods : market sensing
1
Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Big data analytics in operations and supply chain management
1
Breaking new ground in theory and practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
213
Showing
1
-
10
of
213
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
Saved in:
2
Understanding customers' insights using attribution theory
Sann, Raksmey
;
Lai, Pei-Chun
;
Liaw, Shu-Yi
;
Chen, Chi-Ting
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 20-28)
.
2024
Persistent link: https://www.econbiz.de/10014501014
Saved in:
3
The effects of consumer-influencer parasocial interactions on purchase intentions
Patrício, Giovanni Augusto
;
Añaña, Edar Da Silva
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 204-225)
.
2024
Persistent link: https://www.econbiz.de/10014519877
Saved in:
4
Influence amplified : leveraging the power of influencer marketing in the digital age
Zekan, Senka Borovac
;
Fernandes, Paula Odete
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 226-240)
.
2024
Persistent link: https://www.econbiz.de/10014519883
Saved in:
5
Influencer marketing and consumer behaviour : insights into the effectiveness of fashion influencers' sponsored content on Instagram
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
Saved in:
6
Electronic Word of Mouth (eWOM) and consumer purchasing behaviour : a study in Karachi’s digital era
Hussain, Zahid
- In:
Digital influence on consumer habits : marketing …
,
(pp. 159-169)
.
2024
Persistent link: https://www.econbiz.de/10014553890
Saved in:
7
Metaverse platforms : new age revolution in digital world
Taneja, Sanjay
;
Shukla, Rishi Prakash
- In:
New business frontiers in the metaverse
,
(pp. 1-13)
.
2024
Persistent link: https://www.econbiz.de/10014580459
Saved in:
8
Deconstructing the role of consumer engagement within social media
Kumar, Anaya
;
Shirish, Anuragini
- In:
Management and marketing for improved retail …
,
(pp. 320-340)
.
2023
Persistent link: https://www.econbiz.de/10014366623
Saved in:
9
#BoycottLaalSinghChaddha : failure to leverage Twitter
Parashar, Archana
;
Rana, Sudhir
;
Prashar, Sanjeev
- In:
Contemporary Trends in Marketing : Problems, Processes …
,
(pp. 135-145)
.
2023
Persistent link: https://www.econbiz.de/10014338929
Saved in:
10
Dance marketing as an innovation in audiovisual advertising
Narożna, Dominika
;
Gorzelańczyk, Natalia
- In:
Economy 4.0 and the COVID-19 pandemic : a review of research
,
(pp. 179-186)
.
2023
Persistent link: https://www.econbiz.de/10014325891
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->