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~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"United States"
~subject:"Werbewirkung"
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Internet marketing
Konsumentenverhalten
United States
Werbewirkung
Consumer behaviour
168
USA
125
Salespeople
38
Verkaufspersonal
38
Social Web
36
Social web
36
Advertising effects
34
Brand image
33
Brand management
33
Markenführung
33
Markenimage
33
Personality psychology
32
Persönlichkeitspsychologie
32
Beziehungsmarketing
30
Customer satisfaction
30
Kundenzufriedenheit
30
Relationship marketing
30
Marketing management
29
Marketingmanagement
29
Einzelhandel
25
Marketing theory
25
Marketingtheorie
25
Online-Marketing
25
Retail trade
25
Kaufentscheidung
23
Purchase decision
23
Online retailing
22
Online-Handel
22
Marketing
20
Viral marketing
20
Virales Marketing
20
Emotion
19
Sales behaviour
19
Verkaufsverhalten
19
Brand
18
Markenartikel
18
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Article
272
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274
Aufsatz in Zeitschrift
274
Collection of articles of several authors
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English
274
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Beatty, Sharon E.
6
Gillison, Stephanie T.
5
Arnold, Todd J.
4
Ozcan, Timucin
4
Ramirez, Edward
4
Reynolds, Kristy E.
4
Albaum, Gerald S.
3
Baker, Thomas L.
3
Barnes, Donald C.
3
D'Souza, Giles
3
Donthu, Naveen
3
Franke, George R.
3
Hair, Joseph F.
3
Johnson, Catherine M.
3
Kemp, Elyria
3
Micu, Camelia C.
3
Northington, William Magnus
3
Roster, Catherine A.
3
Schumann, David W.
3
Sheth, Jagdish N.
3
Smith, Scott M.
3
Solomon, Michael R.
3
Aggarwal, Praveen
2
Alhouti, Sarah
2
Ali, Fayaz
2
Allaway, Arthur W.
2
Anitsal, Ismet
2
Babaev, Jasurbek
2
Brashear-Alejandro, Thomas
2
Briggs, Elten
2
Burnham, Thomas A.
2
Butler, Timothy D.
2
Chaudhuri, Arjun
2
Curran, James M.
2
Das, Neel
2
Deitz, George D.
2
Fernandes, Teresa
2
Flight, Richard L.
2
Fox, Alexa K.
2
Fu, Frank Q.
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Journal of marketing theory and practice
175
Journal of marketing theory and practice : JMTP
99
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ECONIS (ZBW)
274
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71
The effect of channel innovation knowledge management on competitive advantage : a dual-path model
Im, Subin
;
Kim, Stephen K.
;
Bond, Edward U., III
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10012483454
Saved in:
72
Perceived market orientation in the product return experience and its impact on post-purchase behavior
Moore, Robert S.
;
Collier, Joel E.
;
Williams, Zachary
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 213-225
Persistent link: https://www.econbiz.de/10012483456
Saved in:
73
Brands we love to hate : differences in perceived versus observed driver behaviors
Story, John
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 242-255
Persistent link: https://www.econbiz.de/10012483458
Saved in:
74
I heard it through the grapevine : managing and engaging customers on the web
Kemp, Elyria
;
Porter, McDowell
;
Fuller, Nicole R.
;
Min, …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 256-271
Persistent link: https://www.econbiz.de/10012483463
Saved in:
75
Confronting the customer-engagement paradox in sales leader succession
Lemken, Russell K.
;
Rowe, William J.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 286-300
Persistent link: https://www.econbiz.de/10012483466
Saved in:
76
Collective empowerment in online communities : conceptualization, scale refinement, and validation
Long Thang Van Nguyen
;
Conduit, Jodie
;
Lu, Vinh Nhat
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10012483469
Saved in:
77
Another look at frontline employee productivity propensity : a job demands-resources approach
Harris, Eric G.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 318-329
Persistent link: https://www.econbiz.de/10012483470
Saved in:
78
"Fear of missing out" : antecedents and influence on purchase likelihood
Good, Megan C.
;
Hyman, Michael R.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 330-341
Persistent link: https://www.econbiz.de/10012483471
Saved in:
79
Dynamic marketing productivity and firm intangible value : insights from airlines industry
Rahman, Mahabubur
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 342-355
Persistent link: https://www.econbiz.de/10012483472
Saved in:
80
Construal level effects in sponsorship-linked marketing : informativeness and timing of announcements
Cobbs, Joe
;
Schäfers, Tobias
;
Groza, Mark D.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012483473
Saved in:
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